Impela ngamunye wenu uqhamuke nemibono yemikhiqizo emisha ewusizo ethokozisayo - izinsizakalo, izinhlelo zokusebenza noma amadivaysi. Mhlawumbe abanye benu baze bathuthukisa futhi bashicilela okuthile, mhlawumbe baze bazame ukwenza imali kukho.
Kulesi sihloko, ngizobonisa izindlela ezimbalwa zokusebenza kumbono webhizinisi - okufanele ucabange ngakho ngokushesha, yiziphi izinkomba okufanele uzibale, yimuphi umsebenzi okufanele uhlele kuqala ukuze uhlole umbono ngesikhathi esifushane nangezindleko ezincane.
Kungani udinga lokhu?
Ake sithi uqhamuke nomkhiqizo noma isevisi entsha (ngizoyibiza ngokuthi umkhiqizo kungakhathaliseki ukuthi isevisi, idivayisi noma isofthiwe). Into yokuqala, ngombono wami, kufanelekile ukucabanga ngakho - kuzokunika ini ukusebenza kulo mkhiqizo, kungani wena ngokwakho udinga ukusebenza kulo mkhiqizo?
Izimpendulo ezidume kakhulu kulo mbuzo (i-oda alinandaba):
- Nginesithakazelo kulo mbono futhi ngifuna ukuwuthuthukisa, kungakhathaliseki ukuthi kungenzeka yini ukwenza imali kuwo.
- Ngifuna ukufunda amathuluzi amasha nobuchwepheshe futhi ngikusebenzise emsebenzini omusha.
- Ngifuna ukwakha umkhiqizo odumile futhi ngizuze imali eningi, kakhulu kunaleyo ongayizuza njengesisebenzi.
- Ngifuna ukuthuthukisa ezinye izinqubo, umsebenzi noma impilo yomuntu, futhi ngenze umhlaba ube indawo engcono.
- Ngifuna ukuzisebenzela, ngemibono yami, hhayi “komalume wami.”
Njalo njalo. Kunezimpendulo eziningi ezahlukene. Lezi engizibalile zivame kakhulu kunabanye. Kulesi sigaba, kubalulekile ukuba qotho kuwe futhi ungazibandakanyi ekuzikhohliseni. Ezimpendulo ezi-5 ezinikeziwe, empeleni, eyodwa kuphela eholela ekudaleni ibhizinisi - Cha. 3, okunye kumayelana nezithakazelo, amaphupho kanye nenduduzo yakho. Ukudala ibhizinisi lakho kukuvumela ukuthi uzuze ngaphezu kokusebenzela ukuqashwa. Kodwa-ke, kuzodingeka ukhokhele lokhu ngomsebenzi onzima, ngezinye izikhathi ongathandeki futhi ojwayelekile, ukungakhululeki kanye nokuwohloka kwezinga lokuphila ekuqaleni. Ake sicabange ukuthi uzokwenza ibhizinisi ngombono wakho, bese uqhubekela phambili.
Izimo ezidingekayo zokuqala ibhizinisi
Ukuze ibhizinisi lakho liphumelele, udinga ukufuna ukwakha nokuthuthukisa umkhiqizo, ube namakhono adingekayo kulokhu noma ulungele ukuwathola (kokubili ukuzifundela nokuheha ozakwethu nokuqasha abasebenzi). Kodwa, mhlawumbe, into ebaluleke kakhulu ukuthi udinga ukuthola imakethe enekhono ngokwanele futhi encibilikayo yomkhiqizo wakho, futhi wenze intengo yomkhiqizo wakho ukuze ibhizinisi lenze inzuzo hhayi ukulahlekelwa. Futhi uthole ukuqonda okunembile kokuthi abathengi bazokhetha futhi bawuthenge kanjani umkhiqizo wakho futhi kungani. Amabhizinisi avame ukufa hhayi ngoba enomkhiqizo omubi, kodwa ngoba akekho odinga lo mkhiqizo ngentengo ezokwenza ibhizinisi likwazi ukusebenza ngaphandle kokulahlekelwa.
Ake sicabange ukuthi ufuna ukusebenza emkhiqizweni, unolwazi oludingekayo namakhono, unesikhathi, futhi uzimisele ngisho nokutshala imali ethile yokonga kwakho kuphrojekthi, okufanele ibe ngokwanele okokuqala. Yini okufanele uyenze ngokulandelayo, luthini uhlelo lwakho lokusebenza?
Uhlelo lokusebenza
Lokhu kuvame ukwenzeka - umbono uguqulwa ube ukucaciswa kobuchwepheshe okuningiliziwe noma okuncane futhi ithimba lephrojekthi (elihlanganisa ababhali bombono nabazwelayo) liqala ukusebenzisa iphrojekthi. Njengoba besebenza, bacabanga ngemininingwane futhi ngemva kwezinyanga ezimbalwa kuvela inguqulo ye-alpha noma ye-beta engaboniswa kwabanamandla abasebenzisi. Akuwona wonke umuntu osindayo kuze kube manje, ngingasho ngisho nengxenye encane futhi lokhu kujwayelekile. Ekuqaleni kwawo-2000, wonke umuntu wenza lokhu ekuthuthukisweni kwesoftware, nami ngenza kanjalo. Ngalezo zinsuku, umphakathi wawubingelela noma iyiphi isofthiwe entsha noma isevisi ngokuvamile evumayo futhi ukuthengiswa kwakungenziwa ngokushesha. Endaweni ethile ngemva kuka-2007, kukhona okungahambanga kahle (imakethe yayigcwele) futhi lolu hlelo lwayeka ukusebenza. Kwabe sekuyimfashini ukwenza i-freemium - iklayenti iqala ukuyisebenzisa mahhala, bese sizama ukumthengisa ukusebenza okwengeziwe. Umkhiqizo uzoba nabasebenzisi abathile, kodwa akusacaci ukuthi kuzokwenzekani futhi malini ngawo.
Ngaso leso sikhathi, incwadi ka-Eric Ries ethi “Business from Scratch” yashicilelwa e-United States. Indlela Yokuqalisa Elula. I-Lean isho ukuthi "okonga, ukonga." Umqondo oyinhloko wale ncwadi ukuthi izindlela zokuphatha nezindlela zokuhlela ezamukelwa emabhizinisini amakhulu nanesikhathi eside asungulwa aziwafanele amabhizinisi amasha. Ibhizinisi elisha alinayo idatha ethembekile emakethe nasekuthengisweni, okungakuvumeli ukwenza izinqumo ezifanele zokuphatha. Ngakho-ke, kuyadingeka ukwakha futhi ngokushesha, ngezabelomali ezincane, ukuhlola imibono eminingi mayelana nezidingo zabathengi kanye nokusebenza komkhiqizo.
I-Lean Startup ayiyona ukuphela kwendlela yokusebenza emikhiqizweni emisha.
Emuva ngo-1969, u-Herbert Simon washicilela incwadi ethi "Sciences of Artificial", lapho echaza khona umqondo walokho okubizwa ngokuthi "ukucabanga kokuklama" - indlela entsha (ngaleso sikhathi) yokuthola izixazululo ezintsha zezinkinga zokudala nezesayensi. Ngokuhlanganisa lo mqondo nendlela yokuQala i-Lean nezinye izindlela ezimbalwa, ithimba lesikhwama sokutshala imali saseRussia kanye nesisheshisi se-IIDF sidale umqondo wokuthuthukisa ukuqalisa - "imephu yokudonsa."
Ku-accelerator ye-Southern IT Park (Rostov-on-Don), sisebenzise indlela ye-IIDF kumasethi ama-accelerator angu-7 (iminyaka engu-3,5), sase siyilungisa ngokucabangela ulwazi oluzuziwe. Indlela yokusheshisa i-Southern IT Park yehluka engqikithini nokuqukethwe kwezigaba zokuqala, zakuqala zomsebenzi kuphrojekthi yebhizinisi. Isidingo sokwakha eyethu indlela yokusebenza sichazwa yiqiniso lokuthi i-IIDF isebenza namaphrojekthi asevele ene-MVP kanye nokudayiswa kokuqala, njengoba lesi ngokuyinhloko isikhwama sokutshala izimali. I-Southern IT Park accelerator isebenza namaphrojekthi azo zonke izigaba futhi inombolo enkulu yamaphrojekthi iza ku-accelerator nombono kanye nesifiso sokuyithuthukisa. Indlela yokusebenza ye-IIDF ayithuthukisiwe kahle ezigabeni zokuqala zokuthuthukiswa kwephrojekthi.
Ngemva kokufingqa okuhlangenwe nakho kwami njengosomabhizinisi, kanye nomthumeli wokulandela umkhondo kanye nomeluleki webhizinisi, ngazakhela eyami indlela, nayo ehlukile ezigabeni zokuqala endleleni yokusebenza ye-IIDF kanye ne-Southern IT Park. Okulandelayo, ngizokhuluma ngezigaba zokuqala zokusebenza kuphrojekthi yebhizinisi, ngokwalezi zindlela.
Umgomo oyinhloko wazo zonke lezi zindlela ukudalula umbono wakho kubathengi ngokushesha ngangokunokwenzeka futhi uqinisekise ukuthi uwusizo, noma uthuthukise futhi uguqule umbono wakho mayelana nezidingo zemakethe ngokushesha okukhulu. Uma ngesikhathi esifanayo uthola ukuthi akekho odinga umkhiqizo wakho nhlobo noma unezimbangi eziningi ezishibhile, lokhu futhi kuwumphumela omuhle. Ngoba uzothola ngokushesha ngangokunokwenzeka, ngaphandle kokumosha izinyanga ezimbalwa zokuphila kwakho ngombono webhizinisi ongasebenziseki. Ngezinye izikhathi kwenzeka ukuthi ngesikhathi sokucwaninga kwemakethe yomkhiqizo owodwa, ithimba lokuqala lithola izidingo zamanje phakathi kwabathengi futhi liqala ukwenza umkhiqizo ohluke ngokuphelele. Uma uthole "ubuhlungu bekhasimende", ungamnika isisombululo futhi unentshisekelo yokukwenza - ungase ube nebhizinisi elihle.
Kungase kubonakale sengathi ngimelene nokusebenza kumaphrojekthi angenzi mali. Lokhu akulungile. Ungahlanganyela kunoma imaphi amaphrojekthi, okuhlanganisa nalawo angenzi inzuzo, futhi angikusoli. Ngikuxwayisa kuphela ngemibono eyiphutha eyingozi. Akufanele uzikhohlise wena nabangane bakho ngokutshela wonke umuntu ngempumelelo yezohwebo yesikhathi esizayo uma ungazange wenze ucwaningo oluyisisekelo nokubala, okuzoxoxwa ngakho. Uma ungathembeli empumelelweni yezentengiso yephrojekthi yakho futhi ukwenze ngoba unentshisekelo kuyo noma ufuna ukwenza umhlaba ube indawo engcono, kuhle lokho, bese wethula iphrojekthi yakho. Ngendlela, kungenzeka ukuthi ngokuhamba kwesikhathi uzothola indlela yokwenza ibhizinisi kuphrojekthi enjalo.
Imephu yokudonsa ye-IIDF
Ngokwalo mqondo, ukuthuthukisa umkhiqizo omusha kuyadingeka ukuthi udlule uchungechunge lwezigaba. Lena itimu evamile yazo zonke izindlela ezicatshangelwayo - senza yonke into isinyathelo ngesinyathelo, awukwazi ukweqa izinyathelo zokuya phambili, kodwa kufanele ubuyele emuva.
Into yokuqala okufanele uyenze ngemva kokuba nombono womkhiqizo wakho ukuqhamuka namasegimenti amaningana wamakhasimende - amaqembu abathengi abangase badinge umkhiqizo wakho. Lezi yizinkoleloze, uqhamuka nazo ngokusekelwe kokuhlangenwe nakho kwakho kwempilo. Khona-ke uzowahlola. Ungesabi ukuqhamuka nemibono eminingi noma uzame ukuqhamuka nemibono ezoba yiqiniso. Kuze kube yilapho uqala ukuzihlola, ngeke ukwazi ukunquma ukuthi yiziphi ezilungile.
Amasegimenti ekhasimende kufanele aphawuleke ngokushesha - hlola umthamo wawo endaweni yangakini, izwe, umhlaba, gqamisa izici ezihlukile zale ngxenye (indlela abathengi abakule ngxenye abahluke ngayo kwabanye abathengi). Kungumqondo omuhle ukuthatha ngokushesha i-solvency yezigaba. Akufanele ukhathazeke kakhulu mayelana nokunemba kokuhlolwa kwesigaba; lapha kubalulekile ukulandela ingqondo futhi uqonde ukuthi, ngokwesibonelo, baningi abashayeli bezimoto zabagibeli eRussia kunabashayeli bamaloli asindayo njalo nge-100. Uma ungalungile , isilinganiso sizohluka - 50 noma 200 - khona-ke kulesi sigaba asibalulekile. Kubalulekile ukuthi lokhu kucishe kube ngama-oda ama-2 obukhulu.
Ngemuva kokuthi izingxenye zeklayenti zichazwe futhi zihlolwe, udinga ukukhetha enye yezingxenye bese udlulela esigabeni esilandelayo semephu yethrekhi - lokhu ukwakheka nokuhlolwa kwemibono mayelana nezinkinga zengxenye yeklayenti. Ngaphambilini, unqume ukuthi umkhiqizo wakho udingwa yiqembu labathengi, futhi manje kufanele uqhamuke nemibono - kungani laba bantu bedinga umkhiqizo wakho, yiziphi izinkinga nemisebenzi abazoyixazulula ngosizo lomkhiqizo wakho, ukuthi kubaluleke kangakanani futhi kubaluleke kangakanani ingabe yibo ukuxazulula lezi zinkinga.
Ukuze uqhamuke futhi uhlole imibono eqanjiwe yezingxenye zamakhasimende, futhi uqhamuke nemibono yezinkinga zabathengi, udinga amahora ambalwa okucabanga. Kakade kulesi sigaba, ukholo lwakho emkhiqizweni wakho lungase lubhujiswe, futhi uzoqhubeka uphila, ungcwaba umbono wakho ngaphandle kokuzisola.
Uma imibono ngezinkinga zabathengi isidaliwe, idinga ukuhlolwa. Kukhona ithuluzi elihle kakhulu lalokhu - izingxoxo zezinkinga. Esihlokweni sakhe Ngichaze kafushane imithetho eyisisekelo yokuxoxisana ngezinkinga. Qiniseka ukuthi ufunda incwadi ethi “Buza Umama” kaRob Fitzpatrick - lokhu kuyisiqondiso esithakazelisa kakhulu, esifushane futhi esiwusizo sendlela yokubuza imibuzo ukuze uthole amaqiniso futhi uhlunge ukwahlulela nokuqagela.
Kunconywa ngokuqinile ukusebenza nengxenye eyodwa kuphela ngesikhathi ukuze ugxile emizamweni yakho futhi uqinisekise ukwethembeka okukhulu kwemiphumela. Uma ukhuluma namasegimenti amaningi wamakhasimende usuku lonke, ungase udideke ngokuthi ubani okutshele lokho.
Elinye igama lezigaba zokuqala zokukhiqiza nokuhlola okucatshangwayo ukuthi Ukutholwa Kwekhasimende.
Uma uthembekile kuwena, buza imibuzo efanele futhi urekhode izimpendulo zabakhulumeli bakho (okungcono ngesiqophamazwi), khona-ke uzoba nezinto eziyiqiniso okusekelwe kuzo ozoqinisekisa noma uphikise imibono yakho, thola (noma ungatholi). ) izinkinga zamanje zabathengi zokuzixazulula unganikeza umkhiqizo. Udinga futhi ukuthola ukubaluleka kokuxazulula lezi zinkinga—kungani ukuxazulula lezi zinkinga kubalulekile, iyiphi inzuzo enikezwa umthengi ukuxazulula lezi zinkinga, noma ibuphi ubuhlungu nokulahlekelwa okusindisayo. Inani lokuxazulula inkinga lihambisana nentengo yesikhathi esizayo yomkhiqizo. Uma umthengi eqonda inzuzo noma ukonga ekuxazululeni inkinga, kungenzeka impela ukubophela inani lesixazululo sakho kule nzuzo.
Uma wazi ngezinkinga zamanje zabathengi kanye nenani lokuxazulula lezi zinkinga kubathengi, ungakha i-MVP. Noma yini ebizwa ngalesi sifinyezo. Manje ngizozama ukuchaza incazelo ye-MVP njengoba ngiyiqonda. I-MVP yinto ekuvumela ukuthi ubonise ngokugculisayo isixazululo sakho ezinkingeni ozitholile kubathengi futhi uhlole ukuthi isixazululo sifanelekile futhi sibalulekile kubathengi. Impendulo yekhasimende ku-MVP ikunikeza ithuba lokuqinisekisa noma ukuphikisa imibono yakho mayelana nezinkinga zamakhasimende kanye nenani kumakhasimende lokuxazulula lezo zinkinga.
Ngokusekelwe kulo mbono we-MVP, ngiphikisa ukuthi ezimweni eziningi, i-MVP ingaba isethulo (ikhasi lomuntu siqu noma lokufika kuwebhusayithi - ikhasi lokufika), elikhuluma ngenkinga nesixazululo sakho futhi lisho ukuthi umthengi wenza isenzo esihlosiwe - ucingo, umlayezo, umyalelo , ukuphetha inkontileka, ukwenza inkokhelo kusengaphambili, njll. Kwezinye izimo, isisombululo singasetshenziswa ngesandla kumakhasimende amaningana. Futhi kumaphesenti amancane kuphela wamacala lapho okuthile okudingeka kuthuthukiswe ukuze kuqinisekiswe inkinga kanye nenani lama-hypotheses. Kulokhu, udinga ukusebenzisa umsebenzi oyisisekelo oxazulula enye yezinkinga ezivame kakhulu zabathengi. Isixazululo kufanele sicace, silungele futhi sikhange. Uma unokukhetha phakathi kokusebenza edizayini yomkhiqizo ngomsebenzi owodwa noma ukusebenzisa imisebenzi embalwa, khetha ukuthuthukisa idizayini ekhangayo.
Uma i-prospection izimisele ukukunikeza kusengaphambili futhi ibheke phambili kumkhiqizo wakho, khona-ke lesi isiqinisekiso esiqine kakhulu se-hypothesis yakho mayelana nenkinga yabo, isixazululo sakho kanye nenani lesixazululo sakho. Ezimweni eziningi, akekho ozokunikeza kusengaphambili ngaso leso sikhathi, kodwa ukuba ne-MVP kukuvumela ukuthi uxoxe namakhasimende akho ngesixazululo osinikezayo enkingeni yawo kanye nezindleko zesixazululo sakho. Ngokuvamile, lapho utshela othile ngomkhiqizo wakho, uhlangabezana nokugunyazwa nokubamba iqhaza. Nokho, lapho unikela ngokuthenga umkhiqizo, ufunda izinto eziningi eziwusizo. Isibonelo, ukuthi inkinga ayiyona inkinga nhlobo futhi ayidingi ukuxazululwa. Noma ukuthi isinqumo sakho sibi ngezizathu ezahlukahlukene. Noma ukuthi intengo iphezulu kakhulu ngoba kukhona izimbangi ezithengekayo, njll.
Ukuthengisa kokuqala noma izinkontileka eziphothulwe zibhekwa njengokuqinisekisa kokuqagela mayelana nenkinga, isisombululo sakho kanye nenani. Ngemva kwalokhu, ungaqala ukwenza inguqulo yokuqala yomkhiqizo, ucabangela lonke ulwazi olutholiwe futhi uthuthukise ukuthengisa. Ngizoma lapha encazelweni ye-IIDF methodology futhi ngibonise ukuthi ezinye izindlela zihluke kanjani.
Indlela ye-Southern IT Park Accelerator
Siqhubekele kulokhu kucatshangelwa okulandelayo: ngaphezu kwenqubo enconyiwe, kungaba kuhle ukunikeza amathuluzi okusebenza anconyiwe kanye nencazelo esemthethweni yomphumela oyifunayo. Uma umphumela ungatholakali, udinga ukuqhubeka nokusebenza kulesi sigaba noma ubuyele kwedlule. Ngakho-ke, indlela yokwenza ithatha izici zohlaka, njengoba iqukethe imiyalelo eqinile - ukuthi yini futhi kanjani, yiziphi amathuluzi okufanele zisetshenziswe, yimiphi imiphumela okufanele itholakale.
Uma unombono womkhiqizo omusha, into yokuqala okudingeka uyenze ukuthola ukuthi yiziphi izinkinga zangempela, ezikhona nezamanje zabathengi ezingaxazululwa ngosizo lombono wakho. Ngakho-ke, sisuse isigaba se-hypotheses yengxenye yekhasimende futhi saqonda ngqo kuma-hypotheses ezinkinga. Okokuqala, kubalulekile ukuthola noma yiliphi iqembu labantu abangazuza kumkhiqizo wakho, bese ungaqonda ukuthi yini abafana ngayo bese ubahlukanisa.
Ngakho-ke, isigaba sokuqala sokuthuthukiswa kwephrojekthi ukuhlanganiswa kwemibono eminingi yezinkinga. Ukudweba imibono, kuphakanyiswa ukuthi ucabange ngezinkinga zamakhasimende angaba khona, futhi ujule kulezi zinkinga. Ngenkinga ngayinye esolwayo, udinga ukubhala phansi izinyathelo (imisebenzi) okudingeka iqedwe ukuxazulula le nkinga. Bese ngesinyathelo ngasinye, phakamisa amathuluzi okuxazulula izinkinga. Akufanele uzame kanzima kakhulu ukuze uqhamuke namathuluzi, kodwa uma esobala kuwe, kufanele uwalungise ngokushesha. Ake ngichaze ngesibonelo.
Uqhamuke nesevisi ekusiza ukuthi ukhethe futhi uthenge imoto eke yasetshenziswa. Inkinga ukukhetha nokuthenga imoto esetshenzisiwe ngaphandle kwamaphutha afihliwe ngentengo yemakethe eyanele ngesikhathi esifushane kakhulu.
Izinyathelo (imisebenzi) yalowo ongase abe iklayenti:
Nquma imodeli nokuguqulwa, iminyaka yokukhiqiza
Thola okuhlukile (izimo)
Linganisa, hlola, qhathanisa amakhophi
Khetha isenzakalo esithile
Yenza ukuhlolwa kwesimo sobuchwepheshe
Xoxisana ngemininingwane yokuthengiselana futhi uthenge
Bhalisa imoto yakho
Ngayinye yalezi zinkinga ingaxazululwa ngezindlela eziningi, futhi cishe kukhona amathuluzi axazulula zonke lezi zinkinga ngendlela ebanzi. Isibonelo, izindawo zokuthengisa izimoto ezinezimoto ezisetshenzisiwe. Zizobiza kancane, kodwa zinikeza isiqinisekiso.Masizame ukukhetha amathuluzi omsebenzi ngamunye. Abangane abanolwazi oluthe xaxa, ukubuka ukubuyekezwa ku-inthanethi, noma ukuvakashela izindawo ezithengisa izimoto kuzokusiza ukuthi unqume ngemodeli. Ngasinye salezi zixazululo sinezinkinga, kuhle ukurekhoda okusobala kakhulu kuzo.
Sicela uqaphele ukuthi kulesi sigaba asicabangi ukuthi iklayenti lethu lingubani nokuthi yiziphi izakhiwo zalo - ukuthi lifaneleke kangakanani ekukhetheni imoto ngokuzimela nokuthi siyini isabelomali salo. Sihlukanisa inkinga ibe izingxenye.
Lo msebenzi wokubola izinkinga ezingase zibe amakhasimende omkhiqizo wakho ungenziwa kalula kusetshenziswa amamephu engqondo (amamephu engqondo). Empeleni, lezi yizihlahla lapho uveza khona njalo amazinga okuxazulula izinkinga. Nginolwazi ngalokhu , lapho indlela yokusebenza nemibono ecatshangelwayo kusetshenziswa amamephu engqondo ixoxwa kabanzi.
Ngakho-ke, uchithe amahora ambalwa ucabanga ngezinkinga, izinselele, amathuluzi (izixazululo) kanye nokushiyeka kwazo. Kukunikani lokhu?
Okokuqala, ubuyekeze futhi wahlela indawo yenkundla yempi—wacabanga ngezinto eziningi okufanele ubhekane nazo uma uqhubeka nomsebenzi.
Okwesibili, unohlelo oluningiliziwe lokuqhuba inhlolokhono yenkinga. Okufanele ukwenze nje ukuza nemibuzo ukuze uthole ukuthi ukucabangela kwakho kufana kanjani nomhlaba wangempela wamakhasimende akho angaba khona.
Okwesithathu, imibono oqhamuka nayo ihlobene nomkhiqizo wakho wesikhathi esizayo ngale ndlela elandelayo: izixazululo ezikhona (amathuluzi) ezinkingeni zabathengi yizimbangi zakho, ukuntula ukuncintisana kungaba izinzuzo zakho uma uthola indlela yokukunqoba, futhi izinkinga zabathengi zinquma izici eziyinhloko) zomkhiqizo wakho.
Uhlome ngemibono, ungadlulela esigabeni esilandelayo - uqinisekise imibono usebenzisa izingxoxo zezinkinga. Lesi sigaba sifana nesigaba semephu ye-IIDF yokudonsa, kodwa futhi kukhona umehluko omncane kumathuluzi nokuqoshwa kwemiphumela. Endleleni yesisheshisi se-Southern IT Park, siyaphikelela ekunqumeni nasekurekhodeni izinga lokuqwashisa ngezinkinga, imisebenzi, nobunzima balowo ongaba umthengi okuxoxiwe kuye ngokwamazinga weladi lika-Ben Hunt. Kubalulekile ukuqonda ukuthi umthengi ukhathazeke kangakanani ngalokhu noma leyo nkinga, umsebenzi, noma ukungabi khona kwesixazululo esikhona, kungakhathaliseki ukuthi ukulungele ukubekezelela noma usekwenzile noma yini ukulungisa isimo. Lokhu kubalulekile ngoba uma oxoxisana naye ekuqinisekisile ukuthi unenkinga, lokho akusho ukuthi usekulungele ukuthenga isixazululo sale nkinga. Uma ekutshele ngemizamo yakhe yokuxazulula inkinga, izindlela namathuluzi azamile, khona-ke cishe ukulungele ukuthenga isixazululo. Kodwa-ke, umbuzo wentengo uhlala uvulekile ngakho-ke kubalulekile ngesikhathi senhlolokhono ukuthola isabelomali esisetshenziswe ngaphambilini emizamweni yokuxazulula izinkinga, imisebenzi, kanye nobunzima. Isabelomali kulokhu akuyona imali kuphela, kodwa futhi nesikhathi umthengi asichitha.
Ukuhlaziya imiphumela yenhlolokhono, sihlonza amaqembu abaphendulile aqinisekise imibono efanayo. Empeleni, sifuna amaphethini okuziphatha kwabathengi - izidingo ezifanayo ezingahlangatsheziwe. Kulesi sigaba, sizama ukuhlukanisa abathengi ngamaphethini abo okuziphatha kwabathengi. Ukuhlukaniswa kwabathengi ngemva kokwenza izingxoxo ezisekelwe emaqinisweni atholiwe kubonakala ngathi kunokwethenjelwa kakhulu kunokuhlukaniswa esigabeni semibono.
Uma imiphumela yezingxoxo zenkinga ikwanelisa - uthole amaphethini okuziphatha kwabathengi, izinkinga ezijwayelekile futhi ukwazile ukuhlukanisa ngempumelelo amakhasimende angaba khona, uthole ukuthi anesabelomali sokuxazulula izinkinga, ungadlulela esigabeni esilandelayo - ukumodela umkhiqizo kanye ne-MVP. . Ngaphambi kokwenza noma yini, siphakamisa ukuyiklama nokuyimodeli. Phakathi nesigaba sokumodela umkhiqizo, sincoma ngokuqinile ukuthi uchaze izinqubo zebhizinisi lekhasimende ohlela ukuzishintsha ngomkhiqizo wakho. Kuyafaneleka ukuqonda kahle ukuthi umthengi wakho uphila kanjani futhi azixazulule izinkinga zakhe manje. Bese uhlanganisa izinqubo zebhizinisi zomkhiqizo wakho kuzinqubo zebhizinisi zomthengi. Ngemva kokwenza lo msebenzi, uzoqonda kahle ukuthi uzokwenzani futhi uzokwazi ukuchaza ingqikithi nendawo yomkhiqizo wakho ezinqubweni zeklayenti kunoma yimuphi umuntu onentshisekelo - ongaba uzakwethu, umtshalizimali, umthuthukisi kanye namandla iklayenti uqobo.
Ukuba khona kwamadokhumenti ephrojekthi anjalo kukuvumela ukuthi ulinganisele izindleko zokuthuthukiswa komkhiqizo futhi ugqamise ukusebenza okuyisisekelo esingakusebenzisa ngokushesha nangokungabizi kakhulu ku-MVP. Uzokwazi futhi ukunquma ngengqikithi ye-MVP - ingabe kuzoba isethulo noma "i-MVP eyenziwa mathupha" noma kusazodingeka uthuthukise okuthile ukuze ubonise inani kulowo ongase abe iklayenti.
Isici esibalulekile sesigaba sokumodeliswa komkhiqizo ukuhlola umnotho wephrojekthi. Ake sicabange ukuthi ithimba lephrojekthi linochwepheshe abangakha i-MVP ngokwabo futhi ngeke badinge imali yokuthuthukiswa. Kubalulekile ukuqonda ukuthi lokhu akwanele. Ukuze uthengise umkhiqizo wakho, udinga ukuheha abathengi - sebenzisa iziteshi zokukhangisa ezingamahhala. Ukuthengisa kwakho kokuqala, ungasebenzisa iziteshi ezingadingi ukutshalwa kwezimali okukhulu - shaya izingcingo ezibandayo noma usabalalise amaflaya endaweni yokupaka, kepha amandla eziteshi ezinjalo mancane, isikhathi sakho sibiza imali, futhi kungekudala uzophathisa lo msebenzi kubasebenzi abaqashiwe. Ngakho-ke, kubaluleke kakhulu ukukhetha iziteshi ezimbalwa zokutholwa kwamakhasimende futhi ulinganise izindleko zokutholwa kwamakhasimende kulezi ziteshi. Ukuze wenze lokhu, ungasebenzisa idatha evela emithonjeni ehlukene, ucele izinkomba kochwepheshe, noma wenze okwakho ukuhlola.
Izindleko zokuheha iklayenti elikhokhayo ingenye yemingcele ebaluleke kakhulu enquma izindleko zomkhiqizo wakho weklayenti. Umkhiqizo wakho awukwazi ukubiza ngaphansi kwaleli nani - njengoba kulokhu uzolahlekelwa ngempela kusukela ekuqaleni. Isabelomali sakho sokuthuthukiswa nokusekelwa komkhiqizo, kanye nenzuzo yakho njengabasunguli bebhizinisi, kuqukethwe umehluko phakathi kwentengo yomkhiqizo wakho nezindleko zokuthola amakhasimende.
Kulesi sigaba, amaphrojekthi amaningi alingeka ukuthi athi - sizoheha amakhasimende ngosesho lwe-organic traffic kanye ne-virality - lokhu kumahhala. Baqinisile ngokungabizi kokukhanga, kodwa bayakhohlwa ukuthi lezi ziteshi zihamba kancane, zithatha isikhathi eside ukukhangisa futhi zinamandla amancane. Kubalulekile futhi ukukhumbula lesi simo - abatshalizimali abangochwepheshe batshala imali kumaphrojekthi lapho kukhona amashaneli akhokhelwayo acacile futhi angabizi kakhulu, amakhulu, anamandla okuheha amakhasimende. Ukutshalwa kwezimali akwenzelwanga ithrafikhi yezinto eziphilayo kuphela.
Uma kulesi sigaba ungenayo izinkinga - umkhiqizo wakho ulinganisiwe, indlela yokudala nokusebenza kwe-MVP inqunyiwe, iziteshi zokuheha amakhasimende zinqunywe futhi umnotho wephrojekthi ubonakala unenzuzo, ungaqhubeka. esigabeni esilandelayo - ukudala i-MVP. Lesi sigaba silula futhi asihlukile neze kuleso okuxoxiwe ngaso ngaphambilini semephu yokudonsa ye-IIDF. Ngemuva kokuthi kudaliwe i-MVP, udinga ukuthola ukuthengiswa kokuqala nokusetshenziswa. Inqubo yokuphetha amadili, ukuthengisa, ukuhlola ukusetshenziswa kwe-MVP yakho ingathatha isikhathi eside futhi ngokuqinisekile izoletha impendulo evela kumakhasimende - uzothola ukuthi kungani isisombululo sakho sisibi, kungani singeke sisetshenziswe, yiziphi iziphambeko onazo kanye nokunye izimbangi onazo obungazi ngazo ngaphambilini . Uma konke lokhu kungawubulali umkhiqizo wakho nokholo lwakho kuwo, uzokwazi ukuphothula i-MVP futhi ufinyelele ezigabeni ezilandelayo - ukuthengisa okunenjongo eziteshini. Ngizoma lapha futhi ngiqhubeke ngicabangele izingibe ezivame kakhulu ezikulindile endleleni yokuthuthukisa iphrojekthi yebhizinisi lapho usebenzisa izindlela ezichazwe ngenhla.
Izicupho amaphrojekthi alandela izindlela ezichazwe ngenhla awela kuzo
Ake ngikukhumbuze ukuthi kungani izindlela zokusebenza ekuqaleni zadalwa. Umsebenzi oyinhloko ukufunda indlela yokuhlola ngokushesha imibono, ukuhlonza kanye “nokungcwaba” okungasebenziseki, ukuze ungachithi izinsiza (isikhathi sakho nemali). Ukusetshenziswa kwalezi zindlela akuzishintshi izibalo ngokusho ukuthi i-90-95% yamabhizinisi amasha afa ngonyaka wokuqala wokuba khona. Amasu okuthuthukisa ukuqalisa asheshisa ukufa kwemibono yebhizinisi engenakulinganiswa futhi anciphise ukulahlekelwa.
Umbono owahlolwa futhi “wangcwatshwa” ngokushesha uwumphumela omuhle. Umbono owakhiwe ngawo umkhiqizo futhi wakhululwa emakethe, kodwa ongazange udayiswe, uwumphumela omubi. Umkhiqizo othuthukiswe ngokuhambisana nezidingo ezikhonjiwe, okuqoqwe kuwo ama-oda wangaphambilini, inzuzo evela ekuthengisweni kwayo ehlanganisa izindleko zokukhangisa, ukukhiqiza nokuthuthukiswa, futhi ivumela ukubuyiselwa ekutshalweni kwezimali ngesikhathi esifanele - lokhu umphumela omuhle kakhulu. Umkhiqizo okwazile ukuhlelwa kabusha futhi "usetshenziswe" esigabeni sokuthengiswa kokuqala, okwenza uhlangabezane nezidingo zamakhasimende futhi ungabizi ngokucabangela izindleko zokuheha amakhasimende nakho kuwumphumela omuhle.
Inkinga evame kakhulu ukuthi izingxoxo zezinkinga aziqhutshwa ngendlela efanele. Inezinhlobonhlobo:
- Izingxoxo ezingenamsebenzi - lapho izimpendulo zemibuzo ebuziwe zingacacisi lutho, okungukuthi, izingxoxo zenziwa, imibuzo yabuzwa, kodwa izimpendulo azizange zilethe amaqiniso lapho kungafinyelelwa khona iziphetho. Lokhu kwenzeka lapho kukhethwa okucatshangwayo okubi - okusobala noma okungahlobene nombono womkhiqizo, noma lapho kubuzwa imibuzo engahlobene nemibono.
- Ukuhumusha okunethemba ngokweqile kwezimpendulo yilapho, ngokusobala, iningi labaphenduli lingazange liqinisekise noma yikuphi ukuqagela, kodwa abaphenduli abangu-1-2 baqinisekisa ezinye zemibono. Kulesi simo, ungazama ukuqonda ukuthi bangobani laba bantu futhi uzame ukuthola amanye amakhasimende angaba khona afana nawo.
- Izingxoxo zenziwa nabantu abangalungile - lapho ikhono labaphendulile lokwenza izinqumo zokuthenga lishaywa indiva. Isibonelo, ukhuluma nezingane, ziqinisekisa inkinga, kodwa isinqumo sokuthenga ngeke senziwe yibo, kodwa ngabazali babo, abanezisusa ezihluke ngokuphelele futhi abasoze bathenga ithoyizi elipholile kodwa eliyingozi. Kuyafana ku-B2B - ungaxoxisana nabasebenzisi, kodwa isabelomali silawulwa abaphathi abanezinye izisusa futhi inani lomkhiqizo wakho ocwaningayo alihambisani nabo. Ngikholelwa ukuthi indlela yokusebenza ye-Southern IT Park Accelerator ingena kulolu gibe, ngoba ayinaso isigaba sokuqagela mayelana nezigaba zamaklayenti.
- Ukuthengisa ngesikhathi sokuxoxisana - lapho phakathi nenhlolokhono basakhuluma ngomqondo womkhiqizo kanye no-interlocutor ngezinhloso ezinhle kakhulu, bezama ukukusekela, kuqinisekisa ukucabangela kwakho ngezinkinga nobunzima.
- Ukuzikhohlisa - lapho abaphenduli bengaqinisekisanga lutho, kodwa uhumusha amagama abo ngendlela yakho futhi ukholelwa ukuthi imibono iqinisekisiwe.
- Inombolo encane yezingxoxo ezenziwa lapho uqhuba izingxoxo ezimbalwa (3-5) futhi kubonakala kuwe ukuthi bonke labo abaxoxisana nabo baqinisekisa imibono yakho futhi asikho isidingo sokuqhuba izingxoxo ezengeziwe. Le nkinga ivame ukuhambisana nenkinga #4, ukuthengisa ngesikhathi sokuxoxisana.
Umphumela wokuxoxisana okwenziwa ngokungalungile ngokuvamile kuyisinqumo esiyiphutha mayelana nesidingo sokuqhubeka nokuthuthukiswa kwephrojekthi (ngenhloso - engenakuphikiswa futhi engadingeki). Lokhu kuholela ekuchitheni isikhathi (ngokuvamile izinyanga ezimbalwa) ekuthuthukiseni i-MVP, bese esigabeni sokuthengisa kokuqala kuvela ukuthi akekho ofuna ukuthenga umkhiqizo. Kukhona futhi ifomu elinzima kakhulu - lapho ngesikhathi sokuthengisa kokuqala izindleko zokuheha iklayenti zinganakwa futhi umkhiqizo ubonakala usebenza, kodwa esigabeni sokuthengisa okunenjongo kuvela ukuthi imodeli yebhizinisi nomkhiqizo awunanzuzo. . Okusho ukuthi, ngezingxoxo ezenziwe kahle kanye nokuhlolwa okuthembekile kwezomnotho wephrojekthi, ungazisindisa izinyanga ezimbalwa zokuphila kanye namanani amangalisayo emali.
Inkinga elandelayo evamile ukwabiwa okungalungile kwezinsiza phakathi kokuthuthukiswa kwe-MVP nokudayiswa. Ngokuvamile, amaphrojekthi enza ama-MVP achitha isikhathi esiningi nemali kuwo, futhi lapho kufika isikhathi sokuthengisa kokuqala, abanaso isabelomali sokuhlola iziteshi zokuthengisa. Siye sahlangana kaningi namaphrojekthi acwilisa amakhulu ezinkulungwane nezigidi zama-ruble ekuthuthukisweni, awenzanga nje i-MVP, kodwa umkhiqizo oqediwe, futhi awukwazi (noma ungafuni) ukusebenzisa okungenani ama-ruble ayizinkulungwane ezingama-50-100 ekuhlolweni. iziteshi nokuzama ukuheha amakhasimende akhokhelwayo ngokushesha.
Enye inkinga evamile ukuthi ngesikhathi senhlolokhono ithimba lephrojekthi liyabona ukuthi umbono walo wangempela awusebenzi, kodwa libona izinkinga ezimbalwa ezicindezelayo ezingakha kuzo ibhizinisi. Kodwa-ke, iqembu liyenqaba ukuzungeza futhi likhiqize imibono emisha ngokusekelwe ezidingweni ezikhonjiwe, libeka iqiniso lokuthi "alinantshisekelo kwezinye izihloko." Ngesikhathi esifanayo, bangaqhubeka bemba "isihloko esifile" noma bayeke ukuzama ukwenza ukuqalisa ngokuphelele.
Kunezinkinga ezi-2 engicabanga ukuthi ngokwami azixazululwanga kahle ezindleleni ezichazwe ngenhla.
1. Ukulinganisa izindleko zokuheha amakhasimende sekwephuzile. Amasu angenhla awadingi ukuthi ulinganisele izindleko zokutholwa kwamakhasimende kuze kube yilapho usufakazele isidingo sesixazululo sakho. Kodwa-ke, ukwenza izingxoxo zezinkinga nokucubungula imiphumela yabo kuwumsebenzi onzima kakhulu. Ngokuvamile lokhu kuthatha isonto elilodwa kuya kwezimbalwa. Ukuze uhlole ngokuthembekile imibono, udinga ukuqhuba okungenani izingxoxo eziyi-10. Ngakolunye uhlangothi, ungakwazi ukulinganisa izindleko zokuheha iklayenti elikhokhayo emahoreni angu-1-2 ngokoqobo ngokusesha ku-inthanethi ukuze uthole idatha futhi uyilinganisele. Ake ngenze isibonelo.
Ake sithi sikhuluma ngohlobo oluthile lwesiza sethenda lapho amakhasimende afaka khona izicelo zomkhiqizo noma isevisi, futhi abahlinzeki bazinikela bona kanye namanani abo. Inkundla ihlela ukuzuza imali ngamakhomishini avela kokwenziwe noma izinkokhelo zokubhalisa ezivela kubasebenzisi. Usuvele usesigabeni sombono, ungacabanga iziteshi ezimbalwa abasebenzisi abazokhangwa ngazo. Ake sicabange ukuthi sizoheha amakhasimende ngamakholi abandayo kanye nokukhangisa ezinjinini zokusesha, nabahlinzeki abanokukhangisa ezinjinini zokusesha kanye namanethiwekhi omphakathi. Kakade kulesi sigaba ungaqonda ukuthi izindleko zokuheha umphakeli osebenzayo cishe zizoba ngama-ruble angu-1000. Ake sicabange ukuthi ukuheha abahlinzeki kuzobiza ama-ruble angu-200, bese uqedela ukuthengiselana kokuqala kuzodinga cishe ama-ruble angu-2000. Okulandelayo, singaphetha ngokuthi singathanda ukuzuza okungenani ama-ruble ayi-1000 kusuka kunkokhelo ngayinye. Ngokunjalo, sidinga ukuhlobanisa le khomishana encane eyamukelekayo nombono wethu. Uma sikhuluma ngendawo yethenda lapho izinsizakalo zi-odwa kuze kufike kuma-ruble ayi-1000, khona-ke ngeke sikwazi ukuthola ikhomishini yama-ruble ayi-1000. kukho konke okwenziwayo. Uma sikhuluma ngesayithi lapho izinsizakalo zi-oda ama-ruble angu-100, khona-ke imodeli yebhizinisi enjalo ingaba nenzuzo. Yile ndlela, nangaphambi kokwenza imibono ecatshangelwayo kanye nokwenza izingxoxo zezinkinga, kuyenzeka ukuthi kubonakale ukuthi umqondo awusebenzi yini.
2. Awukho umzamo wokuhlola isisombululo ngokuthengisa ngaphambi kwesigaba sokuthuthukiswa kwe-MVP. Izindlela azidingi ukuhlolwa okuphoqelekile kwe-hypothesis mayelana nokwamukeleka kwesixazululo sakho kuklayenti ngaphambi kokwenza i-MVP. Ngikholelwa ukuthi ngemva kokuhlaziya izingxoxo eziyinkinga, kufanelekile ukucabanga ngomqondo wokuxazulula izinkinga ezikhonjiwe. Endleleni ye-Southern IT Park, lokhu kubonakala njengokumodela kwesixazululo. Nokho, ngicabanga ukuthi kufanelekile ukuqhubeka nokwenza isethulo sesixazululo ukuze uthole imibono yamakhasimende embonweni wakho wokuxazulula izinkinga zabo. Ezincwadini, lokhu ngezinye izikhathi kubizwa ngokuthi "ingxoxo yesinqumo." Empeleni wethula imodeli yomkhiqizo wakho kwabangase babe amakhasimende futhi uthole umbono wabo mayelana nomkhiqizo wesikhathi esizayo futhi, ngokunokwenzeka, ama-oda wangaphambilini nokuthengisa kokuqala. Lokhu kukuvumela ukuthi uhlole okucatshangwayo mayelana nenani lesixazululo sakho ngezindleko eziphansi kakhulu, futhi ngesikhathi esifanayo wenze ngcono isilinganiso sakho sezindleko zokutholwa kwamakhasimende, nangaphambi kokuqala ukuthuthukisa i-MVP.
Ukuqhathaniswa kwezindlela kanye nencazelo yendlela yami - Uhlaka lwe-problem-solution fit
Ingxenye engenhla yomdwebo ikhombisa izindlela ze-IIDF kanye ne-Southern IT Park. Inqubekelaphambili ngezigaba ivela kwesokunxele kuye kwesokudla. Imicibisholo ibonisa izigaba eziguquliwe, futhi izigaba ezintsha ebezingekho endleleni ye-IIDF zichazwe ngokugqamile.
Ngemva kokuhlaziya ulwazi lwami kanye nezimbangela ezivame kakhulu zokufa kweziqalo, ngiphakamisa indlela entsha, ekhonjiswe kumdwebo - Uhlaka lwe-Problem-solution fit.
Ngiphakamisa ukuqala ngesiteji esithi "Imibono yezingxenye zamakhasimende nokukhetha ingxenye yentuthuko", ngoba ukuze kamuva udale futhi uhlole imibono yezinkinga, kusadingeka uqonde ukuthi ubhekene nobani futhi ucabangele amandla kanye ne-solvency ingxenye.
Isigaba esilandelayo sisha, asikaze sibonakale ngaphambili. Lapho sesikhethe ingxenye esizosebenza kuyo, kudingeka sicabange ukuthi singaxhumana kanjani nalaba bathengi nokuthi kuzobiza malini ukuzama ukubadayisela okuthile. Ukutholakala kwabameleli bengxenye yengxoxo kubalulekile, uma kuphela ngenxa yokuthi esikhathini esizayo kuzodingeka uhlangane nabantu abafanayo ukuze wenze izingxoxo zezinkinga. Uma ukuthola othintana nabo abantu abanjalo, kanye nokubiza nokuhlela umhlangano kuyinkinga kuwe, kungani ubhala ngokuningiliziwe imibono mayelana nezidingo zabo? Kakade kulesi sigaba kungase kube nokubuyela ekukhethweni kwesinye isigaba.
Okulandelayo - izigaba ezimbili, njengasendleleni ye-Southern IT Park - ukwakha imephu enemininingwane yemibono yezinkinga, imisebenzi, amathuluzi kanye nobunzima babathengi, bese-ke - izingxoxo zenkinga nabathengi ukuhlola imibono. Umehluko phakathi kwendlela yami kanye nalezo okuxoxwe ngazo ngaphambilini ukuthi phakathi nezingxoxo zezinkinga kudingekile ukunaka kakhulu ukuqonda izinqubo zebhizinisi eziyinkinga phakathi kwabathengi abaqinisekisile ukuba khona kwezinkinga. Udinga ukuqonda ukuthi benzani, kanjani, nini futhi kaningi kangakanani inkinga, ukuthi bazame kanjani ukuyixazulula, yiziphi izixazululo ezamukelekayo nezingamukeleki kubo. Ngokumodela izinqubo zebhizinisi zamakhasimende, bese sakhela isisombululo sethu kuzo. Ngesikhathi esifanayo, siziqonda kahle izimo okuzodingeka sisebenze kuzo kanye nemingcele ekhona.
Ngaphezu kwalokho, ngokuqonda ingqikithi yomkhiqizo wethu wesikhathi esizayo kanye nemvelo yamakhasimende angaba khona lapho ezozithola ikuwo, singahlola umnotho wephrojekthi - ukubala ukutshalwa kwezimali, izindleko zomkhiqizo, sicabange ngamamodeli okwenza imali namanani omkhiqizo, futhi senze ukuhlaziya izimbangi. Ngemva kwalokhu, ungenza isinqumo esiphusile nesinolwazi mayelana nokuqhubeka nokusebenza kuphrojekthi.
Ngemuva kwalokho, uzoba nalo lonke ulwazi oludingayo ukuze wethule umkhiqizo wakho kulabo abangaba amakhasimende - uyazi ukuthi yiziphi izinkinga zamakhasimende ongazixazulula, usuqhamuke nendlela yokuxazulula lezi zinkinga (umkhiqizo), uyaqonda ukuthi isisombululo sakho sizokuxazulula kanjani. zuza, futhi usunqume ngentengo yomkhiqizo wakho . Ulwazi oluqoqiwe lwanele ukudala isethulo somkhiqizo bese uzama ukuthengisa umkhiqizo wakho engxenyeni esebenza kakhulu yengxenye yamakhasimende - abamukela kuqala. Bonisa iphrezentheshini kwabangase babe amaklayenti futhi uthole impendulo yabo. Ama-oda angaphambili anenkokhelo yangaphambi kwesikhathi angumphumela omuhle. Uma ukhokhelwe kusengaphambili, khona-ke umkhiqizo wakho uphelele kuklayenti, futhi ulungele ukuwuthenga nganoma yisiphi isikhathi. Izinkundla ze-crowdfunding (isibonelo, i-Kickstarter) zisebenzisa lesi simiso ku-inthanethi. Akukho okuvimba ukuthi wenze okufanayo nawe. Uma amakhasimende engakulungele ukuphetha isivumelwano, khona-ke unethuba lokubuza ngezizathu nemibandela - yini okufanele yenziwe ukuze bathenge umkhiqizo wakho. Izinkontileka eziphothuliwe futhi intuthuko yathola ukwesekwa okungcono kakhulu kwe-hypothesis yakho mayelana nesixazululo sakho sezinkinga zamakhasimende (umkhiqizo).
Ngemva kwalokhu, ungaqala ukukhiqizwa kwenguqulo yokuqala yomkhiqizo, efana nencazelo othole ngayo ama-oda wangaphambilini. Uma umkhiqizo usulungile, uwuletha kumakhasimende akho okuqala. Ngemuva kwesikhathi esithile sokusetshenziswa kokuhlola, uqoqa imibono yamakhasimende akho okuqala mayelana nomkhiqizo, unquma izikhombisi-ndlela zokuthuthukiswa komkhiqizo, bese wakha ukuthengisa okunenjongo, okulandelanayo.
isiphetho
Lesi sihloko saba side impela. Ngiyabonga ngokufunda kuze kube sekugcineni. Uma uhamba kuzo zonke izinyathelo usebenzisa noma yiziphi izindlela ezichazwe, lokhu kusho ukuthi unomkhiqizo odingwa othile. Uma ungazange usebenzise noma iyiphi yezindlela futhi umkhiqizo wakho udayisiwe, khona-ke kukhona odinga umkhiqizo wakho.
Ibhizinisi lisebenza uma uqonda ukuthi ubani futhi kungani uthenga umkhiqizo wakho nokuthi ungakhokha malini ukuze uhehe iklayenti. Ngemva kwalokho ungabheka iziteshi zokuphromotha ezingabizi kakhulu kanye nokuthengisa ngezikali, khona-ke uzoba nebhizinisi. Uma ungazi ukuthi ubani othenga umkhiqizo wakho nokuthi kungani, kufanele uthole ngokukhuluma nabasebenzisi. Ngeke ukwazi ukwakha uhlelo lokuthengisa uma ungazi ukuthi uzodayisela bani nokuthi yiziphi izinzuzo ezibalulekile ezilethwa umkhiqizo kumakhasimende.
Source: www.habr.com