App Annie ta sake gudanar da bincike kan kasuwar aikace-aikacen wayar hannu kuma ta buga rahoto mai shafuka 160 tare da hotuna da rahotanni.
Fassara su duka aiki ne mara nauyi, don haka na zaɓi batun mafi kusa da ni. Ciki shine game da abin da ya faru da kasuwar wasanni ta hannu a cikin 2018, da abin da ke jira a cikin 2019. Spoiler: komai yana da kyau sosai.
Amma da farko, bari mu dubi manyan batutuwa daga .
- 194 biliyan zazzagewa. Idan aka kwatanta da 2016, adadi ya karu da 35%.
- Dala biliyan 101 masu amfani ne suka kashe a cikin shagunan app. Idan aka kwatanta da shekarar 2016, an samu karuwar kashi 75%.
- Matsakaicin mai amfani yana ciyar da sa'o'i 3 akan na'urar hannu. Girma tun 2016 - 50%.
- Darajar kasuwar kamfanonin da ke yin niyya ga kasuwar wayar hannu a cikin 2018 ta karu da matsakaicin 360%.
- Masu amfani daga Amurka, Koriya, Japan da Ostiraliya suna da matsakaicin shigar aikace-aikace 100 akan wayoyinsu.
- A shekarar 2018, kasar Sin ce ke da kashi 40 cikin XNUMX na abubuwan da ake amfani da su a duniya.
- Fiye da kashi 80% na kamfanoni 48 da suka fito fili a Amurka a cikin 2018 suna cikin kasuwar wayar hannu.
- Kashewa kan aikace-aikacen da ba na caca ba ya karu da 120% idan aka kwatanta da 2016.
Wasan tafi-da-gidanka sune ɓangaren haɓaka mafi sauri na kasuwar caca, wanda ya zarce tallace-tallacen lakabi akan consoles, PC/Mac da kwamfyutoci. A cikin 2018, sun ƙididdige kashi 74% na duk kuɗaɗen masu amfani da shagunan.
China, Amurka da Japan sun kasance manyan kasuwanni uku da suka fi fice a fannin kashe kudin masarufi. Tare, sun ɗauki kashi 75% na duk kudaden shiga na caca ta hannu a cikin 2018. Tsayayyen haɓakar farashi na shekaru biyu ana iya gani a kowace kasuwa.
Wasanni sun ci gaba da kasancewa cikin aminci a matsayi na farko dangane da kudaden shiga da zazzagewa a cikin App Store da Google Play.
A cikin 2018, layin tsakanin wasannin wayar hannu da na wasan bidiyo ya zama ƙasa da bayyane. Nasarar PUBG Mobile da Fortnite ya nuna cewa na'urorin hannu sun riga sun yi ƙarfi don gudanar da wasanni daga na'urori masu kwakwalwa ko PC.
Dandano na 'yan wasan wayar hannu a China, Japan da Koriya ta Kudu sun bayyana al'adun wasan kwaikwayo na kan layi a cikin waɗannan kasuwanni. Shahararriyar nau'in Battle Royale a cikin 2018 ya taimaka musu samun gagarumin ci gaba.
Wasanni na yau da kullun kuma sun mamaye mafi yawan saman. Voodoo yana da shekara mai nasara, yana fitar da hits Helix Jump da Hole io.
Candy Crush Saga ya ci gaba da kasancewa a kasuwannin Yamma. Pokémon GO ya shahara da wasan AR na gida a cikin 2016, kuma bayan shekaru biyu har yanzu yana ɗaya daga cikin shahararrun wasanni a duniya. Wani ɓangare na godiya ga yanayin zamantakewa, yaƙe-yaƙe na PvP da abubuwan da suka faru.
Sabbin samfuran PUBG Mobile da hyper-casual Helix Jump sun kai saman ko'ina a duniya cikin ƙasa da shekara guda.
A cikin 'yan shekarun nan, masu buga litattafai na kasar Sin suna kara neman hanyoyin samar da kudaden shiga mai yuwuwa a kasuwannin waje, musamman Amurka. Kuma dabarunsu suna haifar da sakamako. Matsakaicin ɗan wasa a ƙasashen waje a Arewacin Amurka yana kashe ƙarin 140% akan wasannin China fiye da na 2016.
Kasar Sin ta dakatar da bayar da lasisi a shekarar 2018, amma har yanzu yawan kudaden da masu amfani da kayayyaki ke kashewa a duniya kan wasanni daga mawallafin Sinawa sun karu. Ko da yake kasa da shekara guda. Za a ci gaba da ba da lasisin sabbin wasanni sannu a hankali a farkon shekarar 2019, kamfanonin kasar Sin za su ci gaba da ingiza bunkasuwar kasa da kasa, kuma hadaka da saye na iya faruwa akai-akai.
A cikin 2018, mun ga maturation na caca ta hannu. Fortnite da PUBG - tare da haɓakawa a cikin ayyukan wayowin komai da ruwan - sun ba da gogewar ƙwararrun 'yan wasa da yawa waɗanda suka sanya su daidai da RTS da masu harbi akan PC/Mac ko consoles. Masu shela da yawa suna ganin dama mai girma a kasuwar wayar hannu, wanda hakan ya sa ya kayatar sosai.
Wasannin na yau da kullun tare da wasan wasa mai sauƙi za su haɓaka abubuwan zazzagewa da haɗin gwiwar ɗan wasa cikin sauri a cikin 2019. Ana sa ran ciyar da masu amfani da caca ta hannu zai kai kashi 60% na jimlar kudaden shiga a duk faɗin dandamali na caca: PC/Mac, consoles, kwamfutar tafi-da-gidanka da na'urorin hannu.
Harry mai ginin tukwane mai zuwa na Niantic: Haɗin Wizards Unite zai ɗauki ginshiƙi don zazzagewa, amfani da kashe kuɗin masu amfani. Amma ko zai wuce Pokémon GO tambaya ce a buɗe. Pokémon GO ya kafa rikodin wasan caca ta hannu, yana samun dala miliyan 100 a cikin makonni biyu na farko kuma ya zama mafi sauri don isa dala biliyan 1.
Wasu ƙarin ƙima masu ban sha'awa.
Aikace-aikacen da aka fi sauke a duniya don 2018
Aikace-aikace mafi riba a duniya don 2018
Apps tare da mafi yawan masu amfani na kowane wata a duniya
Mafi yawan aikace-aikacen da aka sauke a Rasha don 2018
Aikace-aikace mafi riba a Rasha don 2018
Aikace-aikace tare da mafi girman adadin masu amfani na musamman kowane wata a Rasha
Sources:
source: www.habr.com
