Yuav ua li cas qhib email campaigns thiab tsis xaus rau spam?

Yuav ua li cas qhib email campaigns thiab tsis xaus rau spam?

Daim duab: Pixabay

Kev tshaj tawm email yog ib qho cuab yeej zoo rau kev sib tham nrog koj cov neeg tuaj saib thaum siv kom raug. Nws tsis muaj txiaj ntsig yog tias koj cov email xaus rau hauv daim nplaub tshev spam. Muaj ntau yam laj thawj vim li cas lawv xaus rau ntawd. Hnub no, peb yuav tham txog kev ntsuas tiv thaiv kom pab zam qhov teeb meem no.

Kev Taw Qhia: Yuav ua li cas nkag mus rau hauv lub inbox

Tsis yog txhua tsab email yuav mus txog koj lub inbox. Qhov no yog qhov tshwm sim ntawm cov algorithms ntawm lub system email. Yog xav kom cov algorithms tso cai rau ib tsab email mus txog koj lub inbox, nws yuav tsum ua tau raws li ntau yam uas yuav tsum tau ua, uas yog ib lub tswv yim zoo los saib ua ntej xa koj thawj tsab email:

Thaum pib xa email tsab ntawv xov xwm, koj yuav tsum tau ua tib zoo saib xyuas cov hauv qab no:

  • kev teeb tsa txuj ci thiab lub koob npe nrov ntawm thaj chaw;
  • qhov zoo ntawm lub hauv paus;
  • cov ntsiab lus ntawm cov lus.

Cia peb los saib ze dua txog txhua lub ntsiab lus.

Kev teeb tsa kev siv tshuab thiab lub koob npe nrov ntawm lub npe

Kev xa ntawv sawv cev rau lub tuam txhab tsuas yog yuav tsum ua los ntawm chaw nyob ntawm lub tuam txhab - tsis muaj cov npe pub dawb zoo li companyname@mail.ruYog li ntawd, nco ntsoov teeb tsa lub npe lag luam thiab chaw nyob email raws li nws. Mail.ru и Yandex, piv txwv li, muab lub sijhawm los tuav email tuam txhab rau lawv dawb kiag li.

Lub koob npe nrov ntawm lub npe sau ua lub luag haujlwm tseem ceeb hauv kev xa email. Yog tias koj lub npe sau tau xa spam ua ntej lawm, cov neeg muab kev pabcuam email tej zaum yuav tau muab nws dub. Ua ntej xa email, xyuas kom tseeb tias koj lub npe sau tsis raug dub. Piv txwv li, DashaMail yuav tshuaj xyuas koj lub npe sau thaum koj teeb tsa koj lub npe sau. Yog tias koj lub npe sau raug dub, koj yuav pom cov lus qhia txog yuav ua li cas tshem nws.

Yuav ua li cas qhib email campaigns thiab tsis xaus rau spam?

Txhawm rau xyuas koj lub koob npe nrov, koj tuaj yeem siv cov kev pabcuam zoo li Cov Qhab Nia ntawm Tus Neeg Xa Khoom los yog Talos Intelligence los ntawm Cisco.

Tseem Ceeb: cov txheej txheem algorithms ntawm email tsis yog tsuas yog tshuaj xyuas qhov chaw uas cov email raug xa mus xwb, tab sis kuj tseem yog cov chaw ntawm cov kev sib txuas hauv cov lus. Yog tias email muaj cov kev sib txuas mus rau cov chaw blacklist, muaj feem ntau uas tus xa yog tus neeg xa spam. Cov txiaj ntsig yuav tsim nyog.

Ntxiv rau lub koob npe nrov ntawm lub npe sau, cov txheej txheem email tshuaj xyuas cov kev ruaj ntseg ntawm lub npe sau, tshwj xeeb tshaj yog qhov muaj cov ntaub ntawv SPF, DKIM, thiab DMARC uas tau teeb tsa. Nov yog vim li cas lawv thiaj tseem ceeb:

  • SPF – Qhov no yog daim ntawv teev cov servers uas tus neeg xa ntawv ntseeg siab tau los ntawm. Daim ntawv teev npe no yuav tsum suav nrog cov servers ntawm cov txheej txheem faib email uas koj siv;
  • DKIM - kos npe digital ntawm lub npe sau, ntxiv rau txhua tsab ntawv;
  • DMARC Cov ntaub ntawv no qhia rau lub kaw lus email tias yuav ua li cas rau email uas pom tias yog cuav tom qab SPF thiab DKIM kuaj xyuas. Nws tuaj yeem raug thaiv lossis cim tias yog spam.

Thaum koj teeb tsa koj lub npe xa ntawv lawm, nco ntsoov teeb tsa postmasters rau cov chaw muab kev pabcuam loj kom taug qab qhov tseeb tias koj cov email mus qhov twg thiab cov neeg tau txais ua dab tsi nrog lawv.

Nov yog daim ntawv teev cov thawj coj xa ntawv tseem ceeb:

Thaum cov kev teeb tsa txuj ci tiav lawm, koj tuaj yeem pib ua haujlwm nrog koj cov neeg rau npe.

Txhim kho qhov zoo ntawm koj cov neeg rau npe

Tau kawg, kev yuav cov npe email es tsis yog kev sau lawv raws li txoj cai siv txoj kev xaiv ob zaug yog ib txoj hauv kev uas yuav ua rau muaj teeb meem, yog li ntawd tsis pom zoo. Txawm li cas los xij, teeb meem tuaj yeem tshwm sim txawm tias koj tau sau cov neeg rau npe raws li txoj cai, tab sis nws yog lub sijhawm ntev dhau los thiab koj tsis tau xa cov ntawv xa tuaj, lossis muaj kev so ntev los ntawm kev ua haujlwm nrog daim ntawv teev npe ntawd.

Ua ntej, cov ntaub ntawv zoo li no tuaj yeem khaws cov chaw nyob uas tsis ua haujlwm thiab cov ntxiab spamNws yog ib qho tseem ceeb uas yuav tsum ntxuav nws ua ntej xa cov ntawv xa tuaj.

Kev ntxuav koj cov neeg siv khoom ntawm tes yog qhov nyuaj heev. Tab sis muaj cov cuab yeej rau txoj haujlwm no, xws li qhov uas muaj nyob hauv DashaMail. tus neeg lees paub Txheeb xyuas cov ntaub ntawv ntawm cov neeg siv khoom, tshem tawm cov chaw nyob tsis raug thiab cov uas yuav ua rau muaj kev tsis txaus siab. Kev tswj hwm cov ntaub ntawv tom qab ntxuav nrog lub cuab yeej lees paub txo qhov kev pheej hmoo ntawm kev puas tsuaj rau lub koob npe nrov thiab raug sau tias yog spam.

Qhov thib ob, cov neeg sau npe yuav tsis nco qab tias lawv tau pom zoo txais cov ntawv xov xwm thiab pib yws txog spam. Qhov tshwm sim ntawm qhov no yog qhov tseeb. Yog li ntawd, thawj qhov kev sib tw email xav tau kev npaj ua tib zoo. Hauv thawj email, nws yog qhov tsim nyog los ceeb toom tus neeg sau npe yuav ua li cas lawv tau pom zoo txais tsab ntawv xov xwm thiab tseem muab cov laj thawj vim li cas tsab ntawv xov xwm tsim nyog rau lawv mloog yav tom ntej.

Ua haujlwm rau cov ntsiab lus

Cov ntsiab lus ntawm email kuj tseem tuaj yeem cuam tshuam seb nws puas raug cim tias yog spam. Piv txwv li, cov txheej txheem email tsis nyiam cov duab ntau dhau hauv email. Yam tsawg kawg 20% ​​ntawm koj cov email yuav tsum yog cov ntawv nyeem.

Cov lim dej spam kuj tseem ceeb rau cov lus uas feem ntau pom hauv cov email spam, xws li "earnings," "cryptocurrency," thiab rau tag nrho cov ntawv loj. Tsis txhob siv cov txuas tag nrho hauv cov ntawv; lawv yuav tsum tau formatted ua cov ntawv hyperlinked. Tsis txhob siv cov txuas luv luv thiab txuas cov ntaub ntawv rau hauv email (yog tias koj xav tau txuas cov ntaub ntawv, tsuas yog muab qhov txuas download).

Thaum nws los txog rau qhov layout template email, tsis txhob siv JavaScript, Flash, ActiveX, lossis CSS sab nraud. Qhov layout raws li rooj yog txoj hauv kev zoo tshaj plaws los tiv thaiv cov lim dej spam. Nws tseem yog ib lub tswv yim zoo los xa ob hom ntawm koj cov email: HTML thiab cov ntawv nyeem yooj yim.

Txhawm rau pab cov neeg ua lag luam email, DashaMail muaj kev pabcuam uas twb muaj lawm NresSpam - nws cia li kuaj xyuas cov ntsiab lus ntawm tsab ntawv thiab qhia seb nws puas yuav xaus rau hauv Spam hauv Mail.ru thiab Rambler cov kev pabcuam xa ntawv.

Nws tseem ceeb heev rau kev tshuaj xyuas cov neeg siv kev sib cuam tshuam nrog koj cov ntawv xov xwm tsis tu ncua. Yog tias muaj ntau tus neeg siv tsis txais email tom qab txhua tsab email, qhov no yog ib qho cim qhia tseeb tias qhov kev sau npe tsis tau raws li cov neeg tau txais kev cia siab. Cov ntsiab lus yuav tsum tau hloov kho tshiab.

Dab tsi ntxiv: "ua kom sov" lub npe sau

Peb lub ntsiab lus piav qhia saum toj no yog peb lub hauv paus rau kev pib ua haujlwm email kom zoo, tab sis lawv tsis yog txhua yam koj yuav tsum xav txog. Thaum pib ua haujlwm email, koj yuav tsum ua kom koj lub npe sau tau zoo. Cia peb tham txog qhov no kom ntxaws ntxiv.

Yog tias koj tab tom pib tshaj tawm email los ntawm ib lub domain tshiab, lossis yog tias lub domain tau muaj ib ntus tab sis tsis tau xa email ib qho twg los ntev lawm, yuav tsum tau npaj ua ntej. Qhov no txhais tau tias yuav tsum pib nrog email maj mam, nce qhov ntim ntawm cov lus xa.

Qhov no txhais tau tias thaum pib, tsab ntawv xov xwm raug xa mus rau ib feem me me ntawm cov neeg sau npe ncaj ncees tshaj plaws. Qhov ntim tuaj yeem maj mam nce, tab sis maj mam, zam kev nce siab hauv kev ua ub no. Txhua hnub, cov lus tuaj yeem nce tsis pub ntau tshaj ob zaug (qhov zoo dua tsawg dua): rau thawj hnub, xa 500 email, tom qab ntawd 1000 hnub tom qab, tom qab ntawd 2000, 3000, 5000, thiab lwm yam.

Ib qho tseem ceeb: yuav tsum tswj qib "kev sov so" ntawm lub domain. Cov txheej txheem email tsis nyiam qhov kev ua ub no sai sai, yog li nws yog ib qho tseem ceeb kom tswj hwm koj cov ntawv xa tuaj tsis tu ncua.

xaus

Xaus lus, cia peb sau cov ntsiab lus tseem ceeb uas yuav pab koj pib nrog cov ntawv xov xwm email thiab zam kom tsis txhob raug sau tias yog spam tam sim ntawd:

  • Ua tib zoo saib xyuas cov chaw teeb tsa thiab lub koob npe nrovMuaj ntau qhov chaw teeb tsa uas yuav tsum tau kho kom ntseeg tau tias cov txheej txheem email ua haujlwm cov email. Nws tseem ceeb heev uas yuav tsum xyuas koj lub koob npe nrov hauv domain thiab ua haujlwm kom zoo dua.
  • Ua haujlwm nrog koj cov neeg sau npeTxawm tias koj siv ob chav xaiv los xij, koj yuav tsum saib xyuas lub ntaub ntawv tas li, txheeb xyuas cov neeg siv uas tsis ua haujlwm, thiab rov qhib lawv dua cais.
  • Ua raws li cov ntsiab lusUa raws li cov kev coj ua zoo tshaj plaws hauv email thiab saib xyuas cov lus teb ntawm cov neeg sau npe: yog tias cov neeg tsis sau npe lawm, cov ntsiab lus tsis tau raws li lawv xav tau thiab yuav tsum tau hloov kho tshiab.
  • Ua kom sov lub domainKoj tsis tuaj yeem pib xa ntau tsab email xwb. Tom qab ncua ntev lossis thaum siv lub npe tshiab, koj yuav tsum xub "ua kom sov" koj cov email los ntawm kev xa ua pawg me me thiab maj mam nce koj cov haujlwm.
  • Siv thev naus laus zisUa txhua yam tes yog qhov nyuaj. Ua kom txhua yam koj ua tau yog ua kom tiav. Ntawm DashaMail, peb siv zog los pab nrog cov ntsiab lus tseem ceeb los ntawm kev muab cov cuab yeej tsim nyog rau kev kuaj xyuas lub koob npe nrov, kev lees paub cov ntaub ntawv hauv database, thiab kev ntsuam xyuas cov ntsiab lus. Peb kuj tswj hwm txhua qhov kev sib tw email rau cov tuam txhab uas nyuam qhuav pib thiab pab xyuas kom ua raws li txhua qhov kev xav tau ntawm lub kaw lus email.

Yuav kom ua raws li niaj hnub tiam sis hauv kev lag luam email hauv Russia, tau txais txiaj ntsig lub neej hacks thiab peb cov ntaub ntawv, sau npe rau DashaMail Facebook nplooj ntawv thiab nyeem peb Blog.

Tau qhov twg los: www.hab.com

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