Yuav ua li cas qhib email campaigns thiab tsis xaus rau spam?

Yuav ua li cas qhib email campaigns thiab tsis xaus rau spam?

Daim duab: Pixabay

Email kev lag luam yog ib qho cuab yeej zoo rau kev cuam tshuam nrog koj cov neeg tuaj saib yog tias koj siv nws kom raug. Tom qab tag nrho, nws poob nws lub ntsiab lus yog tias koj cov ntawv tam sim ntawd mus rau Spam nplaub tshev. Muaj ntau yam laj thawj vim li cas lawv yuav xaus rau ntawd. Niaj hnub no peb yuav tham txog kev tiv thaiv kev tiv thaiv uas yuav pab kom tsis txhob muaj teeb meem no.

Taw qhia: yuav ua li cas nkag rau hauv inbox

Tsis yog txhua tus email xaus rau hauv koj lub inbox. Qhov no yog qhov tshwm sim ntawm kev ua haujlwm ntawm kev xa ntawv algorithms. Yuav kom cov algorithms dhau ib tsab ntawv mus rau hauv Inbox, nws yuav tsum ua tau raws li ib tug xov tooj ntawm cov yuav tsum tau, uas nws yog advisable kom paub koj tus kheej nrog ua ntej tshaj tawm koj thawj mailings:

Tsis tas li ntawd, thaum pib cov phiaj xwm email, tshwj xeeb yuav tsum tau them rau:

  • kev teeb tsa thiab lub koob npe nrov npe;
  • puag zoo;
  • lus ntsiab lus.

Cia peb saib ze dua ntawm txhua qhov chaw.

Kev teeb tsa thiab lub koob npe nrov npe

Koj tsuas yog yuav tsum xa cov ntawv xa tuaj sawv cev ntawm lub tuam txhab los ntawm chaw nyob - tsis muaj cov npe dawb xws li [email protected]. Yog li ntawd, nco ntsoov tsim ib tus neeg sau npe thiab email chaw nyob ntawm nws. Mail.ru и Yandex, piv txwv li, muab lub sijhawm los tshaj tawm cov tuam txhab email rau lawv dawb kiag li.

Lub npe hu ua lub koob npe nrov ua lub luag haujlwm loj hauv kev xa ntawv xa tuaj. Yog tias spam tau xa los ntawm nws yav dhau los, cov kev pabcuam xa ntawv tuaj yeem sau npe dub rau nws. Ua ntej tshaj tawm kev xa ntawv, xyuas kom tseeb tias koj lub npe tsis suav nrog lawv. Piv txwv li, hauv qhov kev pabcuam DashaMail xws li daim tshev yuav tshwm sim thaum koj teeb tsa koj qhov xa tuaj. Yog tias nws hloov tawm tias koj lub npe nyob rau ntawm ib qho ntawm cov npe dub, koj yuav pom cov lus pom zoo yuav ua li cas tawm ntawm qhov ntawd.

Yuav ua li cas qhib email campaigns thiab tsis xaus rau spam?

Txhawm rau txheeb xyuas koj lub koob npe nrov, koj tuaj yeem siv cov kev pabcuam xws li Tus xa qhab nia los yog Talos txawj ntse los ntawm Cisco.

Lub ntsiab lus tseem ceeb: cov algorithms ntawm kev xa ntawv txheeb xyuas tsis yog tsuas yog sau nws tus kheej los ntawm cov ntawv xa mus, tab sis kuj tseem muaj cov kab txuas hauv cov lus xa. Yog tias tsab ntawv muaj cov kev txuas mus rau qhov chaw los ntawm blacklist, ces nrog qhov tshwm sim siab tus xa nws tus kheej yog spammer. Cov kev tshwm sim yuav tsim nyog.

Ntxiv nrog rau lub koob npe nrov npe, email systems txheeb xyuas qhov chaw ruaj ntseg. Tshwj xeeb, muaj cov ntaub ntawv teev tseg SPF, DKIM, DMARC. Nov yog vim li cas lawv xav tau:

  • SPF - Qhov tseem ceeb no yog cov npe ntawm cov servers ntseeg tau los ntawm tus neeg xa ntawv xa nws cov lus. Hauv daim ntawv teev npe no koj yuav tsum tso cov servers ntawm email xov xwm tshuab uas koj siv;
  • DKIM - kos npe digital ntawm tus sau, ntxiv rau txhua tsab ntawv;
  • DMARC - Qhov kev nkag no qhia rau lub chaw xa ntawv yuav ua li cas nrog tsab ntawv, uas, tom qab kuaj xyuas SPF thiab DKIM, pom tias yog cuav. Nws tuaj yeem thaiv lossis xa mus rau Spam.

Tom qab teeb tsa koj qhov chaw xa ntawv, nco ntsoov teeb tsa tus xa ntawv kom koj tuaj yeem taug qab raws nraim qhov twg koj cov emails xaus thiab cov neeg tau txais dab tsi nrog lawv.

Ntawm no yog cov npe ntawm cov postmasters tseem ceeb:

Tom qab kev teeb tsa kev ua tiav, koj tuaj yeem mus ua haujlwm nrog cov neeg siv khoom hauv paus.

Txhim kho qhov zoo ntawm koj cov neeg siv khoom hauv paus

Tau kawg, kev yuav cov ntaub ntawv chaw nyob es tsis txhob sau raws li kev cai lij choj siv ob txoj kev xaiv hauv txoj hauv kev yog txoj hauv kev kom muaj teeb meem, yog li tsis tas yuav ua qhov no. Tab sis cov teeb meem tuaj yeem tshwm sim txawm tias koj tau sau npe raws cai, tab sis nws tau ntev dhau los thiab koj tsis tau xa ntawv lossis muaj sijhawm so ntev hauv kev ua haujlwm nrog cov ntaub ntawv no.

Ua ntej, xws li cov ntaub ntawv tuaj yeem muaj cov chaw nyob tsis ua haujlwm thiab spam cuab. Nws yuav tsum tau muab ntxuav ua ntej xa ntawv siv nws.

Clearing koj cov neeg siv khoom database manually yog qhov nyuaj. Tab sis muaj cov cuab yeej los daws qhov teeb meem no. Piv txwv li, ua rau hauv DashaMail tus validator tshuaj xyuas cov neeg siv khoom hauv paus, tshem tawm qhov chaw nyob tsis raug, nrog rau qhov chaw nyob uas muaj feem ntau ntawm cov lus tsis txaus siab. Ua hauj lwm nrog cov ntaub ntawv tom qab ntxuav los ntawm tus neeg siv cov ntaub ntawv yuav txo tau lub koob npe nrov puas tsuaj thiab xaus rau hauv Spam.

Qhov thib ob, cov neeg siv khoom tuaj yeem hnov ​​​​qab tias lawv tau pom zoo kom tau txais kev xa ntawv thiab pib yws yws txog spam. Qhov no yuav ua rau qhov tseeb. Yog li ntawd, thawj cov phiaj xwm email yuav tsum tau ua tib zoo npaj tshwj xeeb. Hauv thawj tsab ntawv, nws tsim nyog yuav tsum nco ntsoov tias tus neeg siv khoom tau pom zoo kom tau txais tsab ntawv xov xwm li cas, nrog rau muab cov laj thawj vim li cas tsab ntawv xov xwm tsim nyog rau nws qhov kev mloog yav tom ntej.

Ua haujlwm ntawm cov ntsiab lus

Txawm hais tias lossis tsis email xaus rau hauv Spam kuj cuam tshuam los ntawm nws cov ntsiab lus. Piv txwv li, cov tshuab xa ntawv tsis nyiam cov duab ntau dhau ntawm cov ntawv. Yam tsawg kawg 20% ​​ntawm koj tsab ntawv yuav tsum yog ntawv.

Tsis tas li ntawd, spam lim yog rhiab rau cov lus uas feem ntau pom hauv cov ntawv tsis xav tau, xws li "cov nyiaj tau los", "cryptocurrencies", thiab thaum sau hauv capslock. Koj yuav tsum tsis txhob siv tag nrho cov ntawv txuas hauv cov ntawv nyeem; lawv yuav tsum nyob rau hauv daim ntawv ntawm cov ntawv nrog hyperlink. Koj yuav tsum tsis txhob siv cov txuas luv luv lossis txuas cov ntaub ntawv rau hauv tsab ntawv (yog tias koj xav tau txuas rau lawv, nws yooj yim dua los muab qhov txuas rub tawm).

Raws li kev teeb tsa ntawm email templates, koj yuav tsum tsis txhob siv JavaScript, Flash, ActiveX thiab lwm tus qauv CSS. Tsis muaj dab tsi zoo dua li lub rooj teeb tsa los ntawm qhov pom ntawm cov ntxaij lim dej spam tseem tau tsim. Nws kuj yog ib lub tswv yim zoo kom xa ob tsab ntawv: HTML thiab cov ntawv dawb.

DashaMail muaj cov kev pabcuam tsim los pab cov lag luam email StopSpam - nws cia li kuaj xyuas cov ntsiab lus ntawm tsab ntawv thiab tshaj tawm seb nws puas yuav xaus rau hauv "Spam" hauv kev xa ntawv Mail.ru thiab Rambler.

Nws tseem yog ib qho tseem ceeb kom tshawb xyuas cov neeg siv kev sib cuam tshuam nrog kev xa ntawv. Yog tias tom qab txhua tus email ntau tus neeg tsis lees paub los ntawm cov lus, qhov no yog qhov tseeb tias qhov kev tso npe yuav tsis ua raws li qhov kev cia siab ntawm cov neeg tau txais. Cov ntsiab lus yuav tsum tau hloov.

Dab tsi ntxiv: "ua kom sov" lub npe

Peb lub ntsiab lus tau piav qhia saum toj no zoo li peb lub hauv paus rau kev pib xa ntawv, tab sis qhov no tsis yog txhua yam uas yuav tsum tau coj mus rau hauv tus account. Thaum xa ntawv xa tuaj, nws yog ib qho tsim nyog yuav tsum tau ua raws li qhov hu ua sov so ntawm lub npe. Wb tham txog qhov no kom ntxaws ntxiv.

Yog tias koj tab tom xa email xa tawm los ntawm tus sau npe tshiab lossis tus sau tau muaj nyob rau qee lub sijhawm, tab sis tsis muaj email los ntawm nws tau ntev, xav tau kev npaj ua haujlwm. Nws los txog rau pib xa cov ntawv maj mam, nce qhov ntim ntawm cov lus xa.

Ntawd yog, thaum pib, ib ntu ntawm cov neeg siv khoom ncaj ncees tshaj plaws tau txais tsab ntawv xov xwm. Ib kauj ruam dhau los, qhov ntim ntawm kev xa tuaj yeem nce ntxiv, tab sis ua haujlwm zoo, tsis txhob muaj kev nce siab hauv kev ua si. Txhua hnub, kev xa xov tuaj yeem nce ntxiv tsis pub ntau tshaj ob zaug (xws li tsawg dua): thawj hnub 500 tsab ntawv raug xa, hnub tom qab 1000 tuaj yeem xa tuaj, tom qab ntawd 2000, 3000, 5000, thiab lwm yam.

Lub ntsiab lus tseem ceeb: qib ntawm "sov-up" ntawm tus sau yuav tsum tau khaws cia. Cov tshuab xa ntawv tsis nyiam tam sim ntawd tshwm sim hauv kev ua haujlwm, yog li nws tsim nyog khaws cov ntawv xa tuaj tsis tu ncua.

xaus

Hauv kev xaus, peb sau cov ntsiab lus tseem ceeb uas yuav pab koj pib nrog cov npe xa ntawv thiab tsis txhob xaus rau Spam tam sim ntawd:

  • Ua tib zoo saib xyuas kev teeb tsa thiab lub koob npe nrov. Muaj ntau qhov chaw uas yuav tsum tau ua kom paub tseeb tias cov tshuab xa ntawv tso cai rau cov ntawv hla mus. Nws tseem yog ib qho tseem ceeb uas yuav tau xyuas cov npe ntawm lub koob npe nrov thiab ua haujlwm los txhim kho nws.
  • Ua haujlwm nrog koj tus neeg siv khoom hauv paus. Txawm hais tias koj siv ob txoj kev xaiv, koj yuav tsum tau saib xyuas lub xeev ntawm cov ntaub ntawv tas li, qhia txog ntu ntawm cov neeg siv tsis siv zog thiab cais lawv rov ua haujlwm.
  • Ua raws li cov ntsiab lus. Ua raws li cov kev coj ua zoo tshaj plaws rau kev sau email, thiab tseem saib xyuas cov lus teb rau cov neeg siv khoom: yog tias tib neeg tsis tso npe los ntawm koj cov npe email, cov ntsiab lus tsis ua raws li lawv cov kev xav tau thiab yuav tsum tau hloov.
  • Ua kom sov lub domain. Koj tsis tuaj yeem mus tom ntej thiab pib xa email ntau. Tom qab ncua ntev lossis nyob rau hauv rooj plaub ntawm tus sau tshiab, koj yuav tsum xub "sov" los ntawm kev xa cov ntawv hauv cov khoom me me thiab maj mam nce kev ua si.
  • Siv tshuab. Ua txhua yam manually yog qhov nyuaj. Automate yam koj ua tau. Ntawm DashaMail, peb sim pab nrog cov hauv paus ntsiab lus los ntawm kev muab cov cuab yeej tsim nyog rau kev tshuaj xyuas lub koob npe nrov, kev lees paub cov ntaub ntawv, thiab kev ntsuas cov ntsiab lus. Peb kuj tseem cuam tshuam tag nrho cov kev xa ntawv ntawm cov tuam txhab uas nyuam qhuav pib ua haujlwm, thiab pab ua raws li tag nrho cov kev cai ntawm kev xa ntawv.

Yuav kom ua raws li niaj hnub tiam sis hauv kev lag luam email hauv Russia, tau txais txiaj ntsig lub neej hacks thiab peb cov ntaub ntawv, sau npe rau DashaMail Facebook nplooj ntawv thiab nyeem peb Blog.

Tau qhov twg los: www.hab.com

Ntxiv ib saib