Buku "VkusVill: Momwe mungasinthire malonda pochita chilichonse cholakwika"

Buku "VkusVill: Momwe mungasinthire malonda pochita chilichonse cholakwika"
Bukuli lili ndi malamulo 37 ndi zokumana nazo pakugwiritsa ntchito kwawo. Ndiwona malamulo omwe ine ndekha ndidawasamala ndi omwe ndingawagwiritse ntchito, ndipo pang'ono ndidawatsata kale.

Monga:

  • kufunikira kwa ma metric ndi mayeso pagawo lililonse la moyo wa kampani kapena chinthu
  • dikirani vuto loyamba m'chaka, lidzawongola ubongo wanu ndipo ndizo zabwino
  • njira iliyonse imayambika kuchokera kwa "oyendetsa ndege"
  • yambitsani dipatimenti ya HR
  • kubweza kokha ndi zotsatira zabwino za "woyendetsa ndege"

Zina zonse zimakhala zoyera kapena zamadzi.

Kuchita ndi kusanthula ndikofunikira kwambiri kuposa kusanthula ndi kusachita

Inde, zingawonekenso ngati mutu wakale, koma ndimakonda njira iyi. Osati chinthu chabwino, poyambira bwino. Ganizirani ndikuchita, ndiye tidzazindikira. Pambuyo poyambitsa, timayamba kuyesa mu niches zosiyanasiyana, ndikulakwitsa kudalira masomphenya anu ndi ndondomeko yanu, izi ndizokhazikika. Zili ngati "buzz ndikupita kukupanga", kokha ndi mayeso a niches kapena omvera omwe akutsata.

Mwamsanga vuto lamalingaliro limachitika, ndibwino. "Izbenka" adapulumuka patatha chaka chimodzi ndi theka atakhazikitsidwa. Ndipo nthawi iyi idasintha kwambiri kampani yonse.

Yembekezerani vuto loyamba, izi ndizochitika zachilendo, izi zikhoza kukhala kukonzanso kwenikweni kwa mankhwala kapena lingaliro. Zochitika zamakampani ena zimanenanso chimodzimodzi, patatha chaka chimodziΠΈZinthu zidzasintha, ngakhale kuti zidzasinthidwa ndendende. Zochitika zoyamba ndi ndemanga ndizofunikira kwambiri ndipo ndikupusa kusasintha mutazilandira. Izi zikutanthawuza kufunikira kwakukulu kosonkhanitsa ndi kusanthula deta ndi zizindikiro zonse. Koma izi zimayiwalika nthawi zambiri, amangoyang'ana zisonyezo wamba kapena osayang'ana konse, mu mzimu wa "ndife oyambira, ndi molawirira kwambiri kuti tiwunike."

Bukuli lili ndi mawu akulu "Palibe chindapusa" ndi "Palibe bajeti".

Timasinthanitsa chindapusa pochotsa ntchito. Chindapusa ndi chilango cha ntchito kapena khalidwe loipa; ngati simukufuna kugwira ntchito bwino kapena kuchita zoipa, ndiye kuti munthu woteroyo ndi wotani. Ndikosavuta kumuchotsa ntchito nthawi yomweyo.

Kuperewera kwa njira zotetezera bajeti kumasintha kuwonekera kwa ndalama zomwe kampani imagwiritsa ntchito komanso kayendetsedwe ka ndalama. Mulibe chilichonse choteteza ngati nthawi iliyonse zonse zili choncho, ndipo aliyense akhoza kuziwona. Palibe kubwerera pa bajeti, onani mfundo za chindapusa. Kapena pansipa za kubweza.

Maganizo pa zolakwa

Zolakwa ndizochitika mwachibadwa mu kampani, osati "zolakwa", koma zolakwika. "Jamb" ndi kunyalanyaza, ndipo kulakwitsa ndiko kufuna kuyesa chinachake. Kulakwitsa ndizochitika, katswiri ndi amene analakwitsa kwambiri. Zoonadi, zolakwa zonse ziyenera kuyesedwa ndi kufufuzidwa. Kubwerera ku kufunikira kwa ma metric. Ngati titchulanso zolakwika ngati zoyeserera, ndiye kuti ziyenera kuchitika nthawi zonse.

M'buku lomwelo pali mawu akuti "zipolopolo choyamba, kenako cannonballs," ndiko kuti, kumbali iliyonse, choyamba kuyesera (woyendetsa ndege), ndiye chachikulu. Tidayesa, zidagwira ntchito, timakulitsa kwambiri, sizinagwire ntchito, timazisiya tokha kapena kusintha zoyeserera.

Dipatimenti ya HR ili ndi mphamvu zochepa pa chitukuko cha kampani

Dipatimenti iliyonse imalemba anthu akeake. Inde, ali ndi ufulu wokopa bungwe, koma amadzitengera "pansi pake" ndipo ali ndi udindo wake. Dipatimenti ya HR sayenera kukhala ndi mawu ofunikira pakupanga magulu. Nthawi zambiri, pali chizolowezi choti makampani aku Western akusiya madipatimenti a HR ngati osafunikira. Lingaliro ndilakuti wogwira ntchito atha kupangitsa munthu kuti azigwira ntchito, koma katswiri wazamisala, wodziyimira pawokha pamenepo, amatha kugwira ntchito bwino ndi ogwira ntchito. Choncho onse ngofanana pamaso pake.

Ndi kale lamulo lodziwikiratu kuti kulimbikitsa gulu ndikofunika kwambiri kuposa luso.

Kubweza

Lamuloli silinali m'buku, koma pali njira. Zogwiritsidwa ntchito m'masitolo, zikuwoneka ngati izi: mfundo yatsopano iyenera kupita ku 0 mu masabata awiri, sikugwira ntchito, timatseka. Sitidikirira, sitikuganiza, sitimayimba mlandu pa nyengo, koma timatseka. Zomwezo zimapitanso ku lingaliro lililonse, ikani nthawi yomveka yobwezera, musachedwenso.

Business Plan kuchokera ku Pareto:

  • kutenga ndalama (nthawi)
  • kutsegula mfundo 10 (njira zautumiki)
  • pakatha miyezi iwiri timasiya 2 mukuda
  • pafupi 8

Bwerezani ndalama zambiri monga muli nazo (nthawi).

Werengani! Werengani mabuku ambiri abwino kuti muchite zochepa zoipa.

Limbikitsani ndi kupatsira anzanu chikhalidwe cha kuwerenga mabuku ndikukambirana nawo. Laibulale yaofesi ndi yodabwitsa.

Chogulitsa chilichonse chikhoza kubwezedwa popanda risiti ndipo mudzalandira mtengo wake wonse.

Lingaliro ndiloti kasitomala abwerere kwa inu ndi madandaulo, osati pa intaneti. Kodi makampani ali okonzeka kulipira zingati kuti ayankhe kapena kuchotsa ndemanga zoipa? Mwachionekere zambiri kuposa ndalama anabwerera kasitomala ndi cheke. Ndikuganiza kuti izi ndi zotsika mtengo komanso zothandiza kuposa ogwira ntchito ku dipatimenti ya SMM.

Kuwirikiza kawiri kwa anthu, ogulitsa, ntchito ndi njira yamakono yochitira bizinesi.

Sindikumvetsetsa bwino lingaliro ili mukuchita pano, koma silingamve zoyipa. Ndizomveka kuti kuwirikiza kawiri kwa ogulitsa, ogwira ntchito ... Sindikudziwa, ponena za mzimu wa mpikisano, mwinamwake, kuchokera kumbali ya ndalama, panalibe mchitidwe wotero, mwinamwake ndi zachilendo.
Ndibwino kuti opanga asinthe madera ogwirira ntchito, kuti aliyense adziwe malo onse, mokhazikika. Ndipo udindo umene code yanu idzayang'aniridwa ndi kusinthidwa.

Zodzichitira

Ndipo potsiriza, mitu yochepa yokhudzana ndi teknoloji ndi ndondomeko yopangira makina. Kuyambira ndi makamera akupezeka kwazinthu ndikutha ndi machitidwe owerengera ndalama, malipoti odziwikiratu, kuyitanitsa sitolo ndi bots mu Telegraph. Komanso, onse ogwira ntchito ndi makasitomala.
Ili ndilo gawo lodziwikiratu, popanda teknoloji simungathe kupita kulikonse.

Chotsatira chake, ndinatsindika kwa ine ndekha

Analysis ndi metrics.
Automation ndi malipoti.
Anthu ndi udindo.

Chidule

Buku losavuta, mutha kuphunzira machitidwe osangalatsa kuchokera pamenepo. Kuwonjezera apo, pamapeto pake pali mndandanda wa mabuku osangalatsa. πŸ™‚

Zikomo powerenga.

Source: www.habr.com

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