Iyi podcast ine vagadziri vemukati. Muenzi wechikamu - Alexey Kochetkov, CEO , ane nyaya nezve mimhanzi inogadzirwa uye chiono chake cheramangwana redhiyo zvemukati.
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Alexey Kochetkov, CEO
: Sezvo isu tisingatauri chete nezvezvinyorwa uye zvekutaura zvemukati, sezvazviri, isu hatina kufuratira mimhanzi. Kunyanya, inzira nyowani nyowani munzvimbo ino. Alexey, iwe ndiwe CEO wepurojekiti . Iri ibasa rekufambisa rinogadzira mimhanzi inogadzirwa. Ndiudze kuti zvinoshanda sei?
Alexei: Mimhanzi yekugadzira inogadzirwa munguva chaiyo nealgorithms. Iyi mimhanzi inogona kuchinjika, kuiswa mune chero nhandare, yakasarudzika, zvichingodaro. Inounganidzwa munguva chaiyo kubva kune imwe nhamba yemasampuli.
Sample chidimbu chemimhanzi icho muimbi wese ane mukana wekurekodha. Ndiko kuti, mimhanzi inogadzirwa inogadzirwa kubva, sezvavanotaura muChirungu, sampuli dzakagadzirwa nevanhu [mienzaniso yakagadzirwa nevanhu]. Iyo algorithm inovaongorora uye inogadzira rwizi iwe chete.
Alina: Horaiti. Mimhanzi inogadzirwa nealgorithm, iyo algorithm inogadzirwa nevanhu.
Zvine musoro kutaura zvishoma nezvemashure epurojekiti iyi, nezvekutanga kwayo. Sei wakasarudza kuzviita? Izvi zvaienderana nezvaunofarira mumhanzi here?
Alexei: Sezvavanotaura, kutanga kunoberekwa nekurwadziwa. Ndaimhanya uku side rangu richingorwadza nekuchinja music. Panguva iyoyo, imwe pfungwa yakauya mumusoro mangu: wadii kugadzira application umo masampula aizorongerwa kuita risingapere rinoenderana nekumhanya kwangu. Uku ndiko kuzvarwa kwakaita zano rekutanga kuna Mubert.
Chikwata chakaunganidzwa pazuva rimwe chete ndokutanga kugadzira chigadzirwa, icho gare gare, chokwadi, chakaita pivots akati wandei. Asi iyo pfungwa pachayo yakafanana neiyo yakasikwa pazuva rekutanga.
Uyu mumhanzi usina mavambo, magumo, kumbomira kana shanduko pakati penziyo.
Alina: Ko mimhanzi yako yakambokanganisa sarudzo yako kana mamwe matanho akatorwa mukugadzira application?
Alexei: Aihwa. Ndine mumhanzi jazz kumashure, uye hazvibatsire zvakanyanya pano. Ndinoziva manotsi, ndinoziva kuridza mabhesi maviri uye kuti mimhanzi yakaita sei.
Ndaigara ndichitungamirira bass. Mumabhendi ese andaivemo, ndaigara ndichitora ma frequency epasi uye ndichiridza kaviri bass, bass gitare, uye bass synthesizer. Izvi hazvibatsire naMubert. Ndinongoziva kuti mimhanzi inoshanda sei, ndinoiteerera zvakanyanya, uye ndave ndichigutsikana kwenguva refu kuti hapana mimhanzi yakaipa kana kuravira kwakashata.
Pane kuravira kwemunhu uye maitiro emunhu kumimhanzi. Munhu mumwe nomumwe ane zvake, uye munhu mumwe nomumwe ane kodzero yekusarudza mimhanzi uye nokudaro kuratidza kuravira kwake.
Kuziva zvishoma nezve zvinyorwa uye kuwirirana uye zvinhu zvinondibatsira. Asi kazhinji, kunze kwangu, vangangosvika makumi mashanu vamwe vaimbi vari kushanda paMubert, avo vari kushingaira mukusimudzira chimiro, masisitimu emimhanzi uye masisitimu ehungwaru. Ava ndivo vanhu vanogara vachipa zano uye nekukurudzira kuti Mubert anonzwika sei nhasi.
Alina: Tinogona here kutaura kuti zvinogadzira rudzi rwemimhanzi inobatanidza zvakabatana sezvinobvira nemamwe mabasa?
Semuenzaniso, kazhinji kunyora mameseji kana kushanda kumimhanzi hakusi kuravira kwakawanikwa. Vamwe vanhu vanogona kuzvijaira, asi vamwe havagone. Mimhanzi yealgorithmic inogona kupa synergistic mhedzisiro iyo, pane zvinopesana, ichakubvumidza iwe kupinda mumamiriro ekuyerera?
Alexei: Iyi ifungidziro, uye tiri kuedza kuiedza.
Ivo vachave vachiverengera kumimhanzi inogadzira - isu tiri kuita mubatanidzwa application neBookmate. Vanhu vanomhanya marathons vachiteerera mimhanzi inogadzira, uye ichi ndicho chega chishandiso chinokutendera kuti umhanye usingachinji nhanho yako kwemaawa mana, masere, gumi nematanhatu, zvichingodaro. Vanoshanda uye vanodzidza kune iyi mimhanzi. Iyi inogona kunge iri nzira inotonhorera kumimhanzi - kuve mutsigiri wezvaunofarira. Asi iyi ifungidziro.
Alina: Uye unoiedza kuburikidza nekubatana?
Alexei: Inosimbiswa nekunyoreswa uye maauditions, anoitika mazuva ese kuMubert. Semuenzaniso, kufungisisa ndiyo nzira yedu inotengwa zvakanyanya.
Kune matatu akabhadharwa chiteshi akazara: Fungisisa, Kurara uye Kumusoro. High is dub, reggae. Inonyanya kufarirwa ndeyekufungisisa, nokuti panguva yekufungisisa mimhanzi haifaniri kumira kana kuchinja. Mubert anozviita.
Alina: Uye High kune zvipi zvinoti, kana zvisina kutorwa sezvazviri? (kuseka)
Alexei: Zorora, zorora, inzwa imwe mhando yekubatana, zvichingodaro.
Alina: Horaiti. Ndokumbira undiudze, mumaonero ako, mimhanzi inogadzirwa - algorithmic, inodzokorora, inogara kwenguva refu - chimwe chinhu chitsva kana imwe mhando yekuenderera mberi kwemimhanzi yedzinza, shamanic uye yekufungisisa?
Alexei: Chinhu chakafanana nekudzokorora.
Mubert akatanga muna 2000 chaizvo pandakarekodha zvakare [track] kubva kuRadio Monte Carlo . Payakangouya paredhiyo, ndakaramba ndichiirekodha patepi kutozosvikira ndaita kuti rutivi rwose rwerwiyo irworwo rwarekodhwa. Ndakabva ndaita zvimwe chete nerimwe divi. Nekuda kweizvozvo, ndaiva nekaseti yese iyo chete Bomfunk MC's - Freestyler yakarekodhwa.
Mubert anodzokera kunguva idzi. Vanhu vazhinji vanoshandisa mimhanzi pakudzokorora. Vanobatidza imwe track voshanda kwairi zuva rose kana kutamba mitambo kwechinguva.
Mimhanzi yekugadzira mune yayo yazvino haina dhirama rese iro DJ anogona kupa. Anonzwisisa munguva chaiyo izvo zvinoda kusimudzwa izvozvi , zvino idzikise, wedzera kuwirirana kana kuideredza. Generative music inovavarira izvi chete.
Uye isu tiri mapiyona mukugadzira mutambo mumimhanzi inogadzirwa, iyo yatakadzidza kugadzira isingaperi, yakatsetseka uye inonzwisisika. Iye zvino tiri kudzidza kugadzira drama mairi.
Sezvatakaratidza munguva pfupi yapfuura pachitoro cheadidas. Isu takagadzira DJ seti isina DJ, uye vanhu vazhinji vakatamba zvinoyevedza kumumhanzi. Yakanzwika pamwero wevaGerman DJs, avo, mumutemo, vaive vanyori vesamples. Asi yaive seti yakaitwa naMubert.
Kuti tipindure mubvunzo uyu, mimhanzi inogadzirwa inotora mavambo ayo kubva pakudzokorora uye inoguma mune chimwe chinhu chatisati tambofungidzira.
Alina: Iyo algorithm inoshanda sei?
Alexei: Iyo algorithm inoongorora akawanda ma paramita: rwiyo, rhythm, saturation, "mafuta" ekurira, chiridzwa. Tempo yayo, toni uye zvichingodaro. Boka rema parameter ane chinangwa. Zvino kunouya subjective parameters. Iyi imhando, chiitiko, kuravira kwako. Panogona kunge paine ma parameter ane chekuita nedata yenzvimbo. Paunenge uchida kuisa pamwe chete, semuenzaniso, rwizi rweguta, unofanirwa kunzwisisa kuti guta reBerlin rinonzwika sei.
Iyo AI system pano ndeyekuperekedza kuona kuti subjective paramita inozadzikiswa. Kuti panguva yezvimwe zvezviitwa zvako ugamuchire mimhanzi inoenderana nekuravira kwako uye pane izvo zvinhu zvawatokwanisa kuratidza pane ino system.
Munguva pfupi isu tichaburitsa application yaunogona kufarira, kusada, "yaunofarira" mimhanzi uye nekukurudzira yako wega maitiro. Iyi ichave yekutanga app munyika isina chati yakagovaniswa. Isu hatina kana mune yedu dhatabhesi chinhu chakadai sechati yakajairika yekuzivikanwa kana kusadiwa kwemasamples uye maartist. Imwe neimwe ine chati yayo, iyo ine misanganiswa yemaparamita. Zvichibva pazviri, iyo system inodzidza uye inogadzira yako yega ruzha.
Alina: Chaizvoizvo zvatiri kutaura ndezvekuti kune wega Mubert mushandisi, kune akawanda manzwi emhando dzakasiyana dzehupenyu hwavo.
Alexei: Ehe. Iyi ndiyo yekutanga yechokwadi yekushambadzira yega.
Alina: Horaiti. Iwe watotanga kutaura nezvekubatana neadidas, asi ndapota tiudze nezvekubatana nemhando dzese. Vanotaridzika sei?
Alexei: Mimhanzi ndiyo nzira yepedyo yekusika kuvanhu. Saizvozvo, kana mhando ichida kuswedera padyo nemunhu, inofanirwa kuita izvi kuburikidza nemimhanzi. Vashoma vanhu vanoziva nezve izvi parizvino, asi iwo mabhureki anoziva ari kutotanga kuzviita.
Semuenzaniso, adidas inobata pop-up mapato anongoerekana aonekwa mune zvimwe zvitoro zvavo. Hazvishambadzirwe. Mamwe ma brand anotsigira mathemed mapato.
Vanofanira kutamira kuna ani kana kwete kune hutsva hutsva? Vane sarudzo mbiri: ivo vangangotora DJ yepamusoro kana yepamusoro tekinoroji. Kana zvichikwanisika kusanganisa izvi - sezvatakaita neadidas, apo masampula edu akapihwa nemumwe wevagadziri vepamusoro muBerlin. - munhu akasika zvemagetsi. Ipapo iyo spark inopenya inozvarwa, iyo inopenya kuitira kuti brand igozvizivisa pachayo.
Kune chero mhando, mimhanzi ndeye ruzivo ruzivo.
Alina: Kana tichitaura nezvemapato ... Sezvineiwo, kune vanhu vakawanda ikoko. Mubert anoziva sei rudzi rwemimhanzi yekuita? Personalization inoshanda sei munyaya iyi?
Alexei: Mabiko anorongedzerwa kumabiko, guta kuguta. Izvi ndizvo zveseβ¦
Alina: Essence.
Alexei: Hongu, mubatanidzwa watinogona kupinda mauri. Personalization inotangira kubva kunguva yako yezuva nezuva kusvika kune zvimwe zvinhu zvepasirese. Sezvandakatsanangura kare: kune chinangwa parameters, pane subjective. Iyo seti ye subjective paramita ndiyo genre, iro guta, iwe, mangwanani. Chero chinhu. Chinangwa - ruzha kuzara, tempo yayo, toni, gamma, zvichingodaro. Zvese izvo zvinhu zvinogona kuyerwa zvine chinangwa.
Alina: Iwe unofunga kuti mimhanzi inobereka uye mimhanzi kazhinji ichakura sei? Ko algorithm ichatsiva munhu munyori kana DJ mune ramangwana?
Alexei: Hapana zvakadaro. Iye DJ anosarudza acharamba aripo. Hazvibviri kuisa pamwe chete mimhanzi inotonhorera kupfuura DJ, ingave iri track kana sampuli mimhanzi. Kare, DJs vainzi vasarudzo, uye basa iri richaramba riripo nokuti vanounganidza "mafuta".
Kuvandudzwa kwemimhanzi yekugadzira kunotungamira kuti ioneke mufoni yega yega, nekuti inopa mikana yakati siyanei yekugadzirisa uye kugadzirisa mimhanzi iyi. Ichange iine zvakare sarudzo dzemunyori. Semuenzaniso, tichakwanisa kuchinjanisa mamwe mazera uye kunzwisisa kuti wakadzidzisa sei Mubert wako, uye kuti ndakadzidzisa sei wangu. Zvakaita semazuva ano nezvinyorwa zvekutamba, chete padanho rakadzama.
Alina: Zvinoitika kuti ramangwana remimhanzi inobereka ndeye symbiosis yemusiki wevanhu uye algorithm inoongorora zvese zvinoitika zvakadzama uye nemazvo?
Alexei: Ndizvozvo.
Alina: Horaiti. Uye pakupedzisira - blitz yedu yemibvunzo miviri. Mimhanzi inobatsira...
Alexei: Rarama, fema.
Alina: The best track ndiyo...
Alexei: Iyo "inopinza".
Alina: Zvakanaka, ndinokutendai zvikuru.
Yedu microformat pamusoro wenyaya yekushambadzira zvemukati:
PS Munhoroondo - zvinongedzo kune ese episodhi epodcast yedu.
Source: www.habr.com