Bishii Abriil ee sanadkan, IKEA waxay soo bandhigtay ururinta xaddidan ee roogaga naqshadeeye ee loo yaqaan "Dhacdooyinka Farshaxanka 2019". Muuqaalka ugu muhiimsan ee ururinta ayaa ah in sawirada roogagga ay sameeyeen naqshadeeyayaasha caanka ah, oo ay ku jiraan agaasimaha farshaxanka ee khadka ragga ee Louis Vuitton Virgil Abloh, farshaxanka avant-garde Craig Green iyo kuwa kale. Shay kasta oo lagu soo daray ururinta cusub ee IKEA waxaa lagu qiimeeyay $500.
Go'aan aan caadi ahayn ayaa waxaa sameeyay soo saaraha alaabta guriga si loola dagaallamo iibiyeyaasha. Shirkadda Iswidhishka ah oo ay weheliso hayβadda Ogilvy Social Lab, ayaa samaysay sawir-qaade gaar ah oo la yidhaa (He) art Scanner. Qalab gaar ah ayaa loogu talagalay inuu akhriyo dareenka maskaxda bini'aadamka iyo garaaca wadnaha. Sawirka sawir-gacmeedka ayay shirkaddu u isticmaashay si ay u qiimeeyaan inta uu macmiilku u jecel yahay shayga uu qorsheynayo inuu iibsado.
Ka dib markii iibsadaha saaray scanner-ka, waxaa loo galbiyay qol mugdi ah oo uu ka eegi karo roogag kala duwan. Haddii qalabku diiwaangaliyo in macmiilku jecel yahay nooc gaar ah oo rooga ah, iibsadaha ayaa iibsan kara. Haddii heerka calaamadaha la duubay aysan ku filneyn, markaa macmiilka ayaa la weydiistay inuu u dhaqaaqo daawashada xulashooyinka soo socda.
Ka dib natiijadii ololaha, IKEA ayaa soo saartay muuqaal gaaban oo ay ku sheegtay in dhammaan ururinta roogagga lagu iibiyay Belgium toddobaad gudihiis. Waxaa xusid mudan in mid ka mid ah wakiillada ururinta "Dhacdooyinka Farshaxanka 2019" midna laguma dhejin eBay, si ka duwan alaabooyinka lagu iibiyo waddamada kale.
Source: 3dnews.ru