Kooxda myTracker, oo ah goob falanqayn ah oo ay samaysay Mail.ru Group, ayaa bartay hab-dhaqanka iyo caadooyinka lacag-bixinta ciyaartooyda mobilada ee Ruushka. Khubaradu waxay abuureen muuqaal ciyaartoy waxayna aqoonsadeen xidhiidhka ka dhexeeya GDP iyo ROI ee mashaariicda ciyaaraha ee dalal kala duwan. Daraasadu waxay ku salaysan tahay xogta 92 apps game.
Millennials-yada ayaa ah dhagaystayaasha udub-dhexaadka ah waxayna aad ugu diyaarsan yihiin inay wax ku bixiyaan ciyaaraha marka loo eego kuwa kale. Si kastaba ha ahaatee, isticmaalayaasha waayeelka ah ayaa bixiya wax badan.
Saamiga dadka bilaabay isticmaalka ikhtiyaarada lacag bixinta ka dib marka ay rakibaan ciyaarta ayaa ah kuwa ugu sarreeya dhagaystayaasha da'doodu tahay 25-34.
Isticmaalayaasha kooxda da'da ugu firfircoon (25 ilaa 44 jir) waxay ku xisaabtamaan ku dhawaad saddex meelood meel (73%) dakhliga wax iibsiga abka ee ciyaaraha mobilada.
Celceliska dakhliga ugu sarreeya halkii cayaareedba (ARPU) (Labadaba wax bixiya iyo kuwa aan bixinba) waxaa soo saara cayaartoyda da'doodu u dhaxayso 35 ilaa 44. Dhanka kale, celceliska dakhliga ugu sarreeya halkii isticmaale (ARPPU) waxaa soo saara cayaartoyda da'doodu u dhaxayso 45 ilaa 64.
Raggu inta badan way ciyaaraan oo way ku fiican yihiin inay u beddelaan isticmaaleyaasha lacag-bixinta, laakiin dumarka mushaharka siiya uma badna inay ku qaataan ciyaarta dhexdeeda marka loo eego ragga.
Raggu waxay rakibaan apps-ka ciyaaraha 2,6 jeer ka badan waxayna soo saaraan 5,5 jeer dakhli ka badan kuwa horumariya ciyaarta marka loo eego dumarka.
Celceliska dakhliga isticmaale kasta (ARPU) ee ay soo saaraan dhagaystayaasha ragga ahi waxa uu laban laab ka badan yahay kan dhagaystayaasha dumarka ah. Si kastaba ha ahaatee, celceliska dakhliga isticmaale kasta (ARPPU) ee haweenka iyo ragga waa isku mid.
Dumarku waxay rabaan inay wax ku bixiyaan marka loo eego ragga kaliya seddex nooc oo ciyaaraha ah: Maareynta Waqtiga (jiliyaasha beeraha, Diner Dash, iwm.), Match 3, iyo MMORPGs.
Ciyaartoyda da'doodu u dhaxayso 25-44 waxay inta badan bixiyaan kharajka madal-shaqeeyayaasha, MOBA-yada, iyo Dhisida & Ciyaaraha. Dhalinyaradu waxay door bidaan MMORPG-yada iyo ciyaaraha maaraynta wakhtiga, halka ardaydu door bidaan toogashada iyo madal-toogayaasha. Kuwa da'doodu tahay 65 iyo wixii ka weyn waxay u badan tahay inay bixiyaan ereyada isdhaafsiga, sudoku, su'aalaha, iyo ciyaaraha isku-dheelida 3.
Raggu aad bay ugu firfircoon yihiin lacag bixinta wakhtiga qadada, dumarkana fiidkii.
Isticmaalayaasha Ruushku waxay inta badan bixiyaan 18 PM ka dib, oo leh ugu sarreeya 21 PM. Dumarku waa kuwa ugu firfircoon fiidkii. Lacagaha ugu sarreeyaa waxay dhacaan qiyaastii wakhtiga qadada, agagaarka duhurkii.
Maalmaha ugu faa'iidada badan ee barnaamijyada ciyaaraha waa Jimcaha iyo Sabtida, iyadoo celcelis ahaan 7% lacag-bixinno ka badan maalmahan maalmaha kale. Ciyaartoyda ayaa bixiya lacagta ugu yar Isniinta.
Dakhliga sare u kaca, waa ka badan yahay kharashka ciyaarta dhexdeeda.
Milkiilayaasha iPhone — gaar ahaan moodooyinka ugu dambeeyay — celcelis ahaan, waxay si aad ah uga bixiyaan ciyaaraha marka loo eego milkiilayaasha aaladaha ku jira Android.
Markasta oo uu sareeyo celceliska mushaharka gobolka, waa inta badan ee isticmaalayaashu ay yihiin deeqsinimo badan. Saddexda gobol ee ugu sarreeya celceliska dakhliga ciyaaryahankiiba waa Kamchatka Krai, Gobolka Moscow, iyo Gobolka Leningrad.
Marka waddan loo kala qaybiyo, Norwegian-ka, Swiss-ka, Iswiidhishka, Ameerikaanka, deenishka, iyo Australiyaanka ayaa inta badan ku bixiya ciyaaraha mobilada celcelis ahaan. Ciyaartoyda Vietnam, Indonesia, India, Brazil, iyo Filibiin ayaa kharash gareeya.
Maalgelinta lagu soo jiidanayo ciyaartoyda Switzerland, Italy, Finland, Denmark, iyo dunida Carabta guud ahaan waa ka qiimo badan tahay. Ruushku sidoo kale waxay si wanaagsan uga jawaabaan suuqgeyn guul leh. Si kastaba ha ahaatee, soo jiidashada ciyaartoyda Japan, Vietnam, ama Shiinaha ciyaarta mobilada iyo gaaritaanka faa'iidada waxay noqon kartaa caqabad.
Platform myTracker wuxuu bixiyaa dabagal sax ah oo toos ah ee dakhliga guud (ay ku jiraan wax iibsiga gudaha-appka, isdiiwaangelinta, iyo dakhliga xayaysiinta), xisaabinta habboon ee CPI, ROI, iyo LTV, falanqaynta saadaalinta, iyo wax ka badan. Xogta myTracker waxay kuu ogolaanaysaa inaad kordhiso tirada isticmaalayaasha lacag bixinta, hesho dhagaystayaashaada, oo aad si wayn u yarayso kharashaadka xayaysiinta.
Source: www.habr.com
