Kungekudala, ingxelo entsha evela kwinkampani ye-Ashmanov kunye ne-Partners yakhululwa kwizinto ezichaphazela i-rankings. Uxwebhu, njengesiqhelo, luninzi kakhulu. Njengexesha lokugqibela, makhe sigxininise kwezona parameters zibalulekileyo.
Makhe sithathe itafile yenkqubo ephambili - Yandex.
1. ICS-Isalathiso soMgangatho weWebhusayithi
X
Izinto eziphambili kwiYandex xa uvavanya
"Umgangatho" weesayithi ucacile: indawo efanelekileyo yindawo enkulu,
ngetrafikhi enkulu, enkulu
inani lamaphepha kwaye likhulu
i-assortment.
Ukuyibeka ngokulula, i-ICS ichatshazelwa yi-traffic. Kwaye i-traffic eninzi, ingcono isikhundla. Isangqa esikhohlakeleyo. Ngeli xesha, iingcamango zivela ngokukhawuleza: ngaba abasinyanzeli ukuba sithenge i-traffic ehlawulwayo njengeYandex-Direct ngale ndlela? Ndicinga ukuba kukho inyaniso kule nto. I-Yandex yi-100% yesakhiwo sorhwebo kwaye idinga ukwenza imali.
Uluvo lwam kukuba i-ICS, njengangaphambili, njengesalathisi, ayichaphazeli nantoni na.
2. Inani lamaphepha kwisalathiso
Le parameter ibaluleke kakhulu namhlanje. Ndicinga ukuba oku kungenxa yenani elikhulu lee-aggregators, ezithi zixinanise iindawo ezincinci. Inzuzo ephambili yee-aggregators yi-semantics enkulu enzulu ngenxa yenani elikhulu lamakhadi emveliso kunye nezihluzi ngeeparamitha. Yintoni omawuyenze ukuphucula:
a) Musa ukususa iimveliso kwindawo. Phawula njenge "ngaphandle kwesitokhwe".
b) Yenza izihlungi ngeeparamitha: iifowuni ezibomvu, iifowuni ezincinci, njl. Esi sisixhobo esidala kakhulu kwaye siqinisekisiwe. Efanelekileyo ukuza kuthi ga namhlanje.
c) Hlalutya abo bakhuphisana nabo usebenzisa isoftware. Umzekelo, i-netpeak checker. Ukujonga inani lamaphepha. Ucelomngeni kukwenza okungakumbi. Kwangaxeshanye, akukho mfuneko yokuba spam engenangqondo. Yenza iindidi ngeefilitha.
3. Isalathisi
Ubunzima bokudibanisa ayisonalathi esiphambili namhlanje, kodwa sihlala sifanelekile. Yintoni ekufuneka uyithathele ingqalelo xa uthenga ngo-2020?
Iziganeko (zamagama)
izicelo zamakhonkco kwisiza zibalulekile kuzo zombini
iinjini zokukhangela, izehlakalo kumakhonkco
kwi-URL - ikakhulu kuGoogle.
Ngamagama alula, kuyacetyiswa ukuba usebenzise amakhonkco kumbuzo obalulekileyo kwisicatshulwa. Kwi-Google, kubaluleke kakhulu ukuba ikhonkco ikhokelela kwiphepha elikhuthazwayo, kwaye i-Yandex ivavanya ijusi yekhonkco yonke, kodwa ibeka ingqalelo kwisicatshulwa sekhonkco kwaye inike amandla kumaphepha afanelekileyo.
Umzekelo: Ikhonkco ngeankile "thenga iLada Largus Bu".
YekaGoogle: faka ikhonkco kwiphepha lodidi oluthile, umzekelo site.ru/bu-auto/lada-largus. Ufumana i-plus kwiziphumo.
KwiYandex: faka ikhonkco kwiphepha eliphambili site.ru. Ikhasi lesayithi.ru/bu-auto/lada-largus lifumana i-plus kwiziphumo.
Ngokomyinge, uGoogle usebenzisa ikhonkco lekhonkco ukubeka iwebhusayithi iyonke kunye nephepha elithile. I-Yandex inqunyelwe kuphela kwindawo. Ngokufanelekileyo, uGoogle usawathanda amakhonkco ngaphezu kweYandex.
Uphando lucebisa ukuba amakhonkco aqhubeke nokusebenza. Ndazi njani ukuba indawo yam ifuna amakhonkco?
a) Qokelela abakhuphisana ne-5-8 kwi-niche yakho (abakhuphisana nabo banokuqokelelwa ngokusebenzisa i-megaindex okanye iwebhu efanayo, ukuqokelela ngokubonakala kwendawo ngokubanzi, kwaye kungekhona ngezitshixo ezithile);
b) Zihlalutye usebenzisa abahlalutyi, umzekelo i-NetPeackChecker, kwaye ubone ukuba zeziphi iindlela ezifanayo kwaye zihluke kakhulu. Umzekelo, indawo ezi-6 kwezisi-8 zineekhonkco ezili-100. Oku kuthetha ukuba kufuneka uqale ukuthenga ikhonkco lobunzima. Ukuba umfanekiso uchasene - akukho zikhonkco ezifunekayo, khangela enye ipharamitha edibanisa iinkokeli.
Ukuba usagqiba ukuthenga, ndiya kugqamisa ngokwahlukileyo udidi lweekhonkco ezibizayo (ukusuka kuma-ruble angama-5000). Izindululo ezimbalwa:
a) Akufanele uthenge amakhonkco abizayo kwinqanaba lokuqala lokwakha ubunzima bekhonkco. Okuninzi kungcono, kodwa ngokugubungela okubanzi kwemibuzo ephambili.
b) Qiniseka ukuba uyawomeleza amakhonkco anjalo. Unokuyiqinisa ngamakhonkco alula ukusuka kumaconsi (oku kuxa ubuyisela i-domain ye-thematic endala okanye uyithenge ngokutshintshiselana, njenge-auction.nic.ru okanye i-teleri.ru, kwaye ubeke izixhumanisi ezivela kuyo kwinqaku ngekhonkco elithengiweyo. ), uyakwazi ukuhlalisana. uthungelwano, amakhonkco angabizi kakhulu, njl.
Umzekelo: wawubhalwe eForbes. Uthumele kwangoko ulwazi malunga noku kwimidiya yakho yoluntu. iprofayili, ebhalwe kuwo onke amaqonga, yayala ukuba ikhankanye kwiibhlogi kwaye ngokubanzi bazama konke okusemandleni abo ukuba wonke umntu azi ngayo.
c) Bookmark inqaku ngekhonkco kwaye ulindwendwele kanye ngenyanga. Kubalulekile ukuba i-anchor kunye nesicatshulwa asitshintshi. Qaphela ubukho be-banal yekhonkco ukuba awuthengi ngokutshintshiselana.
d) Buza umphathi wewebhu ukuba wongeze amakhonkco avela kwamanye amanqaku anesihloko ukuya kweyakho kwaye uzame ukuqinisekisa ukuba ikhonkco lakho likukopi enye. Ngokufuthi baya kudibana nawe.
4. Utyelelo (itrafikhi kwindawo)
Ewe, isikhundla sakho kwi-TOP 10 ixhomekeke kwitrafikhi kwindawo yakho. Kuthekani ukuba isayithi sitsha? Ingcebiso echuliweyo kwintengiso yeemeko? Esinye seziphumo eziphambili zophononongo kukuba:
Izinto eziphambili kwiYandex xa uvavanya
"Umgangatho" weesayithi ucacile: indawo efanelekileyo yindawo enkulu,
ngetrafikhi enkulu, enkulu
inani lamaphepha kwaye likhulu
i-assortment.
Ngelishwa, akukho nto ingako yokuthetha ngayo apha. Ukuba unewebhusayithi entsha, sebenza kwezinye izikhombisi zekhwalithi. Kwisifundo ihamba ngolu hlobo:
Kwaye kuphela emva kokuba indawo yamashumi amabini yenza iiparameters ezinxulumene nazo
oko kuya kuthiwa ngokwemvelo umgangatho wesayithi ngaphandle kweempawu zeempawu zabameli
iinjini zokukhangela uhanahaniso - isabelo sekhonkco kwiphepha eliphambili lesiza, imilinganiselo yokuziphatha (ubude bexesha lotyelelo, ipesenti yokusilela, iimbono zephepha ngalinye
ndwendwela). Oku kuquka nesabelo seenguqu ezivela kwimithombo "elungileyo": ukusuka kwimidiya yoluntu. uthungelwano, kwiposi, kwintengiso. Ilandelwe ngu
iiparamitha ezinxulumene nentlalo iinethiwekhi, kunye neeparamitha ezichaza umsebenzi
website: ubhaliso, intlawulo ngekhadi, ukuhanjiswa
(ukuthatha), njl.
5. I-assortment enkulu
Isalathisi esinomdla kuzo zombini iivenkile ze-intanethi kunye neendawo zenkonzo. Ngokomgaqo, kuphantse kufana nenombolo yesalathisi 2. Kuyathakazelisa kakhulu ukujonga ngokukodwa kwiindawo ezineenkonzo (ndiyenza ngoku ngoku). Ukuba yonke into icacile ngakumbi okanye incinci kwiivenkile ze-intanethi, ukhuphiswano kunye nabahlanganisi lumisela imithetho. Kwiinkonzo, esi salathisi sinokusetyenziselwa kwiindawo ezincinci. Umzekelo, ukuba uyingcali yezengqondo, kuya kufuneka udale ubuninzi be-matrix yeenkonzo kwaye uziqhekeze zibe ngamaphepha. Unyango losapho, unyango kuye, unyango kuye, unyango lwabasetyhini abakhulelweyo, unyango lwezibini, nge-Skype, njl. Yongeza kolu qeqesho, i-franchising, i-webinars, kwaye kufuneka sifumane inzuzo ngaphezu kwabo banazo zonke ezi nkonzo kwiphepha elinye okanye amathathu.
Okulandelayo kuluhlu zezi parameters zilandelayo:
Imimandla edityaniswe nesiza (amakhonkco angundoqo)
Inani lotyelelo lwendawo (indlela)
Alexa Rank (itrafiki)
Utyelelo: ugqithiselo oluthe ngqo (indlela)
Utyelelo: imeyile (ileta yeendaba)
Andifuni ukuhlala kuzo ngokweenkcukacha, malunga nento efanayo njengoko kuchazwe ngasentla.
Makhe sijonge kwizigqibo:
1. Nokuba awukwazi ukuphembelela ukugcwala kwendawo yakho kunye nobudala bayo (nangona kunjalo,
ixesha likwicala lakho apha), ukwandisa ubunzima bakho bekhonkco kunye ne-assortment kulungile
ngamandla akho.
Ndicinga ukuba akukho zimvo ezifunekayo apha.
2. Cinga - mhlawumbi yonke into ayinathemba kangako ngemithombo yendlela?
Umzekelo, ukuba wenza inkonzo eluncedo, uququzelele ukhuphiswano, ukhuthaze i-Instagram...
Ukutsala itrafikhi kungekuphela nje kwiinjini zokukhangela, sebenzisa nayiphi na enye imithombo. Oku kunokwenzeka, nokuba simahla.
3. Ubungakanani becala lokubonisa luphawu olungathanga ngqo lwe-assortment.
Musa ukususa iimveliso kwisayithi, ukwandisa i-matrix yemveliso, uhlalutye abakhuphisana nabo kwaye ulayishe iimveliso ezininzi.
4. Inani lamaphepha kwisiza ngokubanzi kwaye afanelekileyo kwisicelo ngakumbi
kubaluleke kakhulu. Ukuba kwiqela leemodeli (okanye iinketho zenkonzo) ongayenza
iphepha elinye ngokubanzi okanye ezahlukeneyo ezahlukeneyo - ukhetho lwesibini lungcono.
Sebenza kakuhle i-semantics yakho. Chonga amaqela afanelekileyo, ubeke iliso kurhwebo kunye nolwazi lwezicelo.
5. Kumashishini amaninzi (umzekelo, i-e-commerce), iindlela ezinkulu ezisebenza kulo lonke
ilizwe. Mhlawumbi unamaqabane ubuncinci okanye iindawo zokulanda kwezinye
izixeko? Iidilesi zabo (iinombolo zefowuni) zinokuba luncedo kakhulu. Umnxeba "8-800-..." kwaye nokuba
ukunika abathengi ithuba lokuodola umnxeba emva, nabo.
Bonisa inkonzo ephezulu kwiwebhusayithi yakho, nokuba awunayo okwangoku.
6. Idilesi (ii) kunye neefowuni zibalulekile kuzo ngokwazo - njengobungqina bobukho bakho ngaphandle kweintanethi. Ukuba kunokwenzeka, baqinise ngobukho kwiimephu kunye nezinye iinkonzo zeYandex kunye neGoogle.
Indlela yokongeza kwi-Yandex directory endinayo .
7. Kumashishini anovakalelo afana namayeza kunye nezezimali, kufuneka kwakhona ubungqina bobuchule bakho - izatifikethi, izatifikethi zobhaliso, ulwazi malunga neengcali, umxholo we-thematic okumgangatho ophezulu ujika ukusuka kwibhonasi ube yimfuneko. Funda isiKhokelo soMvavanyi sikaGoogle ukuqonda ukuba yintoni ebalulekileyo kushishino lwakho.
8. Ukuba unethemba lommangaliso, imidiya yoluntu yenye yezo ndawo apho kwenzeka khona imimangaliso. Kodwa nokuba akunjalo, awunakuphinda uzihoye. Kwakunye nophononongo.
9. Amaxabiso aphantsi ayiyona nto iphambili. Eyona nto iphambili izaphulelo
Oko mhlawumbi konke. Enkosi ngengqalelo yakho, ndiyathemba ukuba ibiluncedo. Bhalela ku ukuba unayo nayiphi na imibuzo. Ndiza kunika iingcebiso zokusebenzisa olu phando kwiwebhusayithi yakho.
Umbhali wenqaku nguDmitry Dyadyukov.
umthombo: www.habr.com
