Ukudala nokuphuhlisa inkampani entsha kuhlala kuyinkqubo enzima. Kwaye enye yeengxaki eziphambili kukuba umseki weprojekthi ekuqaleni unyanzelekile ukuba azicwilise kwiindawo ezahlukeneyo zolwazi. Kufuneka aphucule imveliso okanye inkonzo ngokwayo, akhe inkqubo yokuthengisa, kwaye acinge nokuba zeziphi iindlela zokuthengisa ezifanelekileyo kwimeko ethile.
Oku akulula, ulwazi olusisiseko lunokubonelelwa kuphela ngokusebenza kunye namava angaphambili, kodwa uncwadi olulungileyo lwengcali lunokunceda apha. Kweli nqaku, siza kujonga iincwadi ezintlanu zokuthengisa wonke umseki wokuqalisa kufuneka azifunde.
Qaphela:: isicatshulwa siqulethe zombini iincwadi zamva nje kwaye sele ziqinisekisiwe ezityhila iinkalo ezahlukeneyo zokuthengisa ukusuka kwingqondo ukuya kwizinto ezikhethwa ngabathengi bomxholo we-intanethi. Iincwadi zesiNgesi - ngaphandle kokukwazi ukufunda ngolu lwimi namhlanje phantse akunakwenzeka ukwakha inkampani yehlabathi.
Incwadi entsha, kwaye okona kubaluleke kakhulu, izimvo ezikuyo zintsha kakhulu (oko kukuthi, asijongani nokuphinda kuchazwe iinyaniso eziqhelekileyo kwixesha likaPhilip Kotler). Bobabini ababhali banamava abalulekileyo okuphuhlisa amashishini kunye nokuhambisa ukukhula okuqhumayo kwiinkampani. Ngokubanzi, bobabini uSean Ellis kunye noMorgan Brown ngabaseki bokukhula kwe-hacker movement.
Le ncwadi iqulethe iinkcazo zeyona mifuziselo yokuhambisa esebenzayo esetyenziswa ngabaqalisi. Uya kufumana neengcebiso ezisebenzayo ekuphunyezweni kwabo kunye nophuhliso lobuchule bokukhula buqhetseba kwinkampani yakho.
Enye incwadi ejolise ekusebenzeni. Umbhali uqhuba i-arhente yakhe yokuthengisa eMiami, kwaye le nkampani isebenza kunye nokuqalwa kwe-IT kwiinkalo ezahlukeneyo. Njengoko uyazi, ngokuqhelekileyo "i-techies" inokudala imveliso enkulu, kodwa ingayazi indlela yokuthetha ngayo ukuze abantu bafune ukuyisebenzisa. Lo msebenzi uya kunceda ukusombulula kanye le ngxaki.
Nazi iimpendulo kwimibuzo ephathekayo ajongana nayo nabani na owenza umxholo kwi-Intanethi. Uya kufunda malunga nokuba zingaphi iindidi zesicatshulwa ezifanelekileyo ukusetyenziswa, iindlela zokusasazwa komxholo, kunye namanani malunga nezinto ezikhethwa ngamaqela abaphulaphuli ahlukeneyo (ngoshishino kunye nendawo yejografi). Zonke iinkcazo zisekelwe kumatyala eenkampani zokwenyani.
Incwadi engaqhelekanga, umbhali wayo ogxile ekusebenziseni ubukrelekrele bokwenziwa ukusombulula iingxaki zokuthengisa kwangaphambili. UMagnus Yunemir udale olwakhe ulwahlulo lweemveliso eziyimpumelelo kumashishini ahlukeneyo, emva koko wadlan’ iindlebe nee-CEO kunye nee-CMO zeenkampani ezamxelela ngamava abo nge-AI.
Ngenxa yoko, kwincwadi unokufumana ulwazi malunga nokusetyenziswa kobuchwephesha obutsha bokukhuphisana kwengqondo, amaxabiso aqikelelwayo, ukunyuka kweentengiso kwi-e-commerce, isizukulwana esikhokelayo kunye nokuthengwa kwabathengi, ukuhlukaniswa kwedatha kunye nokuphucula ukusetyenziswa.
UNir Ayal yingcaphephe kuyilo lokuziphatha. Incwadi yakhe ibandakanya idatha eqokelelwe kwiminyaka elishumi yovavanyo kunye nophando kule ndawo. Umsebenzi oyintloko owamiselwa ngumbhali wawungaphenduli umbuzo wokuba kutheni abantu bathenga le nto okanye loo mveliso, kodwa indlela yokwenza umkhwa wokuthenga. Ukudibanisa okukhulu: umbhali-mbhali nguRyan Hoover, umseki wesiza esidumileyo sokuqalisa uMveliso weMveliso, owanceda ukwenza izinto ezisebenzayo ngakumbi.
Le ncwadi ichaza iipatheni zangempela ezisetyenziswa ziinkampani zanamhlanje ukutsala kunye nokugcina ingqalelo kwimveliso yazo kunye nokwakha unxibelelwano oluluqilima nabaphulaphuli. Ke ukuba ufuna ukuphucula ukusebenza kunye nokugcinwa kweprojekthi yakho, oku kufundeka okuhle.
Enye into ethengiswa kakhulu nguMike Lewis. Le yincwadi ye-biographical malunga neesayikholojisti ezimbini kunye nososayensi uDaniel Kahneman kunye no-Amos Tversky. Umsebenzi ngokwawo awukho malunga neshishini kunye nokuthengisa, kodwa ngoncedo lwawo unokulandela kwaye uqonde i-psychology elele emva kokwenza izigqibo eziyimpumelelo kunye nezingaphumeleli.
Kuphelele apho namhlanje, zeziphi ezinye iincwadi eziluncedo malunga nokuthengisa ozaziyo? Yabelana ngamagama kunye namakhonkco kwizimvo - siya kuqokelela zonke izibonelelo kwindawo enye.
umthombo: www.habr.com
