Kei te peita mātou i tētahi āhua o ngā kaimātakitaki o ēnei rā huri noa i te ao. Wheakohia ngā rerekētanga i waenganui i te Hononga o Amerika me Amerika Latina i roto i tēnei pūrongo a te kaitātari BROADVISION.
Ko wai te kaimātakitaki o ēnei rā? Ko wai ka huihui me te whānau me ngā hoa i ngā ahiahi ki te mātaki i tētahi kēmu ora, i tā rātou whakaaturanga tino pai rānei? E pēhea ana tō mōhio ki ō kaiohauru? Kua kohikohia e mātou ngā raraunga mō ngā hunga mātakitaki huri noa i te ao hei āwhina i a koe ki te whakautu i ēnei pātai.
I te wāhanga tuatahi o te rangahau ka whakaarohia te Ao Hauāuru o te Ao, arā, ko te USA me Amerika Latina.
Ngā manakohanga a te kaimātakitaki
Ahakoa te āhua rerekē o te whakaaro, he pai ake ki te tangata te noho humarie i muri i te rā roa i te mahi. Ā, kua oti te whiriwhiri mā rātou. Nā te mea, ki te whakaarohia, kua whai pūtake mātauranga kē ngā kaiwhakatairanga me ngā kaiwhakarato ratonga o ēnei rā: ngā raraunga mō te wā mātakitaki pouaka whakaata, ngā manakohanga, te mahi, ngā mahi wātea rānei—he nui tēnei hei mārama ki ngā mea e hiahiatia ana e ngā kaiohauru.
He mea nui kia maumahara i tēnei ao tere haere, he maha ngā wā kāore he wā mō te tangata ki te noho tahi me ō rātou whānau, ā, e whakanuia ana e rātou ngā wā e huihui ana te whānau ki mua i te mata o te pouaka whakaata.
I roto i tētahi whakamātautau i huaina ko "TV Detox" i kitea ai te waranga o te tangata ki te mātakitaki pouaka whakaata. I whakahaerehia e Viacom Global Insights, i te taha o te kamupene rangahau Think, tētahi rangahau rerekē. Ko tāna whāinga he tirotiro i ngā kare ā-roto me ngā whanonga o te hunga i wehea mai i te mātakitaki i ngā ihirangi pouaka whakaata i runga i tētahi taputapu mō ētahi rā.
Neke atu i te 16 ngā tāngata mai i te 6 ki te 44 tau te pakeke, mai i ngā whenua 14, i whai wāhi ki te whakamātautau. Mō ngā rā tuatahi e rima, i āraia ngā kaiwhakautu ki te mātaki i ngā pouaka whakaata katoa: te pouaka whakaata utu, te pouaka whakaata kore utu, ngā whatunga taura, te ataata-i-te-tono, me te pouaka whakaata i roto i ngā taupānga hongere me ngā kaiwhakarato. Ko ngā ohaurunga roma (SVOD) anake i whakaaetia.
Ko te ritenga kē te āhua o ngā rā e rima i muri mai: i tangohia te whai wāhitanga o ngā kaiuru ki te mātaki i ngā ataata ohaurunga, engari i whakaaetia kia mātaki pouaka whakaata.
I te mutunga o te whakamātautau, i whakautu ngā kaimātakitaki i roto i te wā e rima ngā rā e noho motuhake ana rātou i te pouaka whakaata, i ngaro i a rātou ngā kare ā-roto me ngā kare ā-roto e tukuna ana e te pouaka whakaata: he wairua whakangā, he wairua nō roto, he hiahia tahi me te wā whānau, he hiahia ki te noho mōhio me te ako i ngā mea hou. I kī hoki te nuinga he tino māmā ake te oranga me te kore ataata ohaurunga i te kore e taea te mātaki pouaka whakaata i te huarahi noa.
US
E ai ki ngā rangahau hou, ko te toharite o te mātakitaki pouaka whakaata a te tangata i te Hononga o Amerika tata ki te rima hāora i te rā, he hāora te roa atu i te toharite o ngā whenua nui rawa o te ao.
Ina hoki, i eke te nui o te mātakitaki pouaka whakaata ki tōna taumata teitei i te tau 2009-2010. I taua wā, e 8 hāora me te 55 meneti te roa o te mātakitaki pouaka whakaata a te whānau Amerikana i ia rā. I ngā tau 8 i kitea te pikinga nui rawa atu o te wā mātakitaki pouaka whakaata i roto i te tekau tau. I roto i ngā tau e waru kua pahure ake nei, kua whakaitihia e ngā puna ihirangi pēnei i a Pukamata, YouTube, Netflix, me ētahi atu rauemi te wā mātakitaki pouaka whakaata mā te kotahi hāora noa iho. Heoi, e 7 hāora me te 50 meneti tonu te roa o te mātakitaki pouaka whakaata a te whānau Amerikana i ia rā.
He rerekē ki ngā matapae a ngā tohunga, ko te "tapahi taura"—te whakarērea o ngā ohaurunga utu-pouaka whakaata tuku iho hei whakamahi mā ngā ratonga roma ora i runga i te tono—kāore anō kia horapa whānuitia i te Hononga o Amerika.
Ahakoa kua neke atu i te toru miriona ngā kaiohauru mai i te hauwhā tuarua o te tau 2009, he tawhiti rawa atu tēnei i te ia nui i tumanakohia e te tini i te taenga o Netflix, Amazon Prime me ētahi atu ratonga ipurangi ki tō rātou taumata teitei.
Ahakoa kāore te aranga ake o te ataata ipurangi i ngāwari ake ai ngā mahi mā ngā kaiwhakarato pouaka whakaata utu, te āhua nei kāore te nuinga o ngā kaihoko e whakaaro ana ki te whakarērea ā rātou ohaurunga pouaka whakaata utu i tēnei wā.
E 71% o ngā kaihoko o Amerika e mātaki ana i ngā pouaka whakaata taura, amiorangi rānei, ā, kāore he whakaaro ki te whakarērea. I te pātaihia mō te take matua mō te korenga e tapahi i ngā pouaka whakaata taura, 18% o ngā kaiwhakautu i kī kua taunga noa rātou ki tēnei, ā, 16% i kī mō te whai huatanga o te mātaki i ngā hongere maha i te wāhi kotahi.
Amerika Latina
Hei wāhanga o tētahi rangahau nui, i pātai a TGI Latin ki ngā kaiwhakautu mēnā kei te whakaaro rātou ki te mātaki pouaka whakaata. 32,6% i kī he wāhanga tēnei o tā rātou kaupapa mahi o ia rā. Me kī he mea whakamiharo tēnei: kotahi hautoru o te taupori e whakamahere ana i ō rātou oranga ki ngā hōtaka pouaka whakaata.
Mā ngā hua o te rangahau ka pai ake te mārama ki ngā kaimātakitaki me ā rātou hiahia. Hei tauira, he nui ake te waranga o ngā wāhine puta noa i ngā reanga katoa ki te mātakitaki pouaka whakaata. I roto i ngā tāne, ko ngā taiohi te hunga tino piri ki te mātakitaki. He mea whakamīharo, ko ngā reiti teitei rawa kei roto i ngā reanga taitamariki me ngā reanga kaumātua.
E whakaatu ana te kauwhata e whai ake nei i ngā tohu o te paerewa oranga pāpori-ōhanga.
Teitei rawa - A = 10%,
I raro - D = 40%.
Ka taea te whakatau ko te taumata whānui o te mātakitaki pouaka whakaata ka heke i te pikinga o te mana ōhanga-ōhanga. Ahakoa ko te pouaka whakaata te momo whakangahau matua mō te hunga o raro, kāore i te tino hira mō te hunga o runga.
He hononga tika te roa o te mātakitaki pouaka whakaata ki te paerewa oranga o tētahi whenua. Ko Mehiko te whenua iti rawa. Heoi, ko Mehiko te whenua nui rawa atu e kaweake ana i ngā hōtaka reo Pāniora ki Amerika Latina katoa.
Ka taea te whakamahi i ngā hua o te rangahau hei whakatau ko ēhea momo ihirangi ataata ka nui ake te whai tikanga i ia whenua. Hei tauira, ko te hunga e hiahia ana ki te mātaki pouaka whakaata i runga i te wātaka ka nui ake te tūponotanga ka whai i te ahunga whakamua o ngā raupapa pouaka whakaata, ngā whakaaturanga kōrero, me ngā kaupapa whakapono.
Pouaka Whakaata i Brazil
Neke atu i te rima hāora te roa o te wā e mātakitaki pouaka whakaata ana ngā tāngata o Brazil i te rā.
I Brazil, ko te whai pouaka whakaata he tohu i te whakaurunga pāpori. Koinei te puna ihirangi rongonui o te whenua: 95% o ngā kāinga o Brazil he kotahi pea. E hono tika ana te hunga Brazil i te pouaka whakaata ki te mana: ko te nui ake me te matatau ake o te pouaka whakaata, ko te whai rawa ake o te whānau.
He harikoa te hunga o Brazil ki te mātaki i ngā momo kiriata katoa: mai i te whutupaoro ki ngā opera hopi, e mātakihia ana e ngā tāne me ngā wāhine, ā, kāore rātou e kite i tētahi he o taua mea.
mutunga
Kua roa te pouaka whakaata hei wāhanga nui o ō tātou oranga. Engari he rerekē te mātakitaki a te tangata i ngā ihirangi. Kāore te whakatupuranga pakeke e whakararuraruhia e ētahi atu mea, ā, kāore e huri i ngā hongere. He ngāwari ake te aro o ngā tāne, ko ngā wāhine ia e whakamahere ana i ō rātou wā wātea i mua. Engari kāore he rōpū tāngata e mātaki pouaka whakaata ana—ahakoa pēhea, kei ngā wāhi katoa.
Kāore e hiahia ana ngā kaimātakitaki ki tētahi kōwhiringa i ngā wā katoa. I mua i te pouaka whakaata, e hiahia ana rātou ki te whakangā, ki te wātea, me te noho tahi me te whānau. Nō reira, he uaua ki te whakanui rawa i te hiranga o te pouaka whakaata i roto i te ao hou, ahakoa ngā rerekētanga i waenga i ngā whakatipuranga me ngā hinengaro.
Source: will.com
