He mahi uaua tonu te waihanga me te whakatipu i tētahi kamupene hou. Ā, ko tētahi o ngā wero nui ko te meka me ruku tuatahi te kaiwhakaū o te kaupapa ki roto i te whānuitanga o ngā mara tohungatanga. Me whakatikatika e rātou te hua, te ratonga rānei, me hanga he tukanga hoko, me te whakaaro ko ēhea ngā rautaki hokohoko e tika ana mō tētahi āhuatanga motuhake.
Ehara i te mea ngāwari; mā te mahi me ngā wheako o mua anake ka taea te whakarato i ngā mōhiotanga taketake, engari ka taea hoki e ngā tuhinga ngaio pai te āwhina. I roto i tēnei tuhinga, ka tirohia e tātou ētahi pukapuka hokohoko e rima me pānui e ngā kaiwhakaū pakihi hou katoa.
parauKei roto i te tuhinga ngā pukapuka hou me ngā pukapuka kua roa e whakamahia ana, e kapi ana i ngā āhuatanga maha o te hokohoko, mai i te hinengaro ki ngā ihirangi ipurangi e pai ana ki ngā kaihoko. Kei te reo Pākehā ngā pukapuka—ki te kore te mōhio ki te pānui i tēnei reo, he mea tino uaua ki te hanga i tētahi kamupene ā-ao i ēnei rā.
He pukapuka hou tēnei, ā, he mea nui ake, he hou tonu ngā whakaaro o roto (arā, kāore tātou e kōrero anō mō ngā kōrero pono o te wā o Philip Kotler). He nui ngā wheako o ngā kaituhi e rua ki te whakawhanake pakihi me te akiaki i te tipu tere. Inaa, ko Sean Ellis rāua ko Morgan Brown ngā matua whakatū o te kaupapa "growth hacking".
Kei roto i tēnei pukapuka ngā whakaahuatanga o ngā tauira tohatoha tino whai hua e whakamahia ana e ngā pakihi hou. Ka kitea hoki e koe ngā tohutohu whai hua mō te whakatinana i aua tauira me te whakawhanake i ngā tikanga tipu tipu i roto i tō kamupene.
He pukapuka anō tēnei e aro nui ana ki ngā mahi. Kei te whakahaere te kaituhi i tana ake tari hokohoko i Miami, e mahi tahi ana me ngā kamupene hangarau hou puta noa i te whānuitanga o ngā ahumahi. E mōhio ana tātou, he maha ngā wā ka taea e ngā tohunga hangarau te waihanga i tētahi hua pai, engari he uaua ki a rātou te whakapuaki i taua hua i roto i te huarahi e hiahia ai te tangata ki te whakamahi. Mā tēnei pukapuka e āwhina te whakaoti i taua raruraru.
Kei roto i tēnei wāhanga ngā whakautu ki ngā pātai whai hua e pā ana ki te hunga e hanga ihirangi ipurangi ana. Ka ako koe mō ngā momo tuhinga maha e wātea ana, ngā huarahi ki te tohatoha ihirangi, me ngā tatauranga mō ngā manakohanga o ngā rōpū whakarongo rerekē (mā te ahumahi me te whenua). Ko ngā kōrero katoa e ahu mai ana i ngā rangahau take mai i ngā kamupene tūturu.
He pukapuka tino rerekē, e arotahi ana te kaituhi ki te whakamahinga o te mātauranga horihori ki te hokohoko matapae. I waihangahia e Magnus Junemier tana ake whakarōpūtanga o ngā hua angitu puta noa i ngā momo ahumahi, kātahi ka uiuitia ngā kaiwhakahaere kamupene me ngā kaiwhakahaere hokohoko i whakapuaki i ō rātou wheako ki te AI.
Hei whakamutunga, ka whakaratohia e te pukapuka ngā mōhiohio mō te whakamahinga o ngā hangarau hou mō te mātauranga whakataetae, te matapae utu, te whakanui ake i ngā hoko hokohoko tuihono, te whakaputa arahi me te kohi kiritaki, te wehewehe raraunga, me te whakapai ake i te whakamahinga.
He tohunga a Nir Ayal ki te hoahoa whanonga. I ahu mai tana pukapuka i ngā raraunga i kohia i roto i ngā tau tekau o ngā whakamātautau me ngā rangahau i tēnei mara. Ko te whāinga matua a te kaituhi ehara i te whakautu i te pātai he aha te take e hoko ai te tangata i tētahi hua motuhake, engari me pēhea te hanga i tētahi tikanga hoko. He painga nui: ko te kaituhi tahi a Ryan Hoover, te kaiwhakaū o te pae rongonui o Product Hunt, i āwhina kia whai hua ake te rauemi.
E whakaahua ana te pukapuka i ngā tauira o te ao tūturu e whakamahia ana e ngā kamupene o ēnei rā hei kukume me te pupuri i te aro o ā rātou hua, hei hanga hononga kaha hoki ki ā rātou hunga whakarongo. Nō reira, ki te hiahia koe ki te whakapai ake i te mahi me te pupuri i tō kaupapa, he pukapuka pai tēnei hei pānui.
Ko te pukapuka hokohoko hou a Mike Lewis he pukapuka kōrero mō ngā tohunga hinengaro me ngā kaipūtaiao e rua, a Daniel Kahneman rāua ko Amos Tversky. Ahakoa ehara i te pukapuka mō te pakihi, mō te hokohoko rānei, e whakaatu ana i ngā whakaaro mō te hinengaro i muri i ngā whakataunga angitu me ngā whakataunga kore angitu.
Koinā katoa mō tēnei rā. He aha atu ngā pukapuka whai hua mō te hokohoko e mōhio ana koe? Tuhia ngā taitara me ngā hononga ki ngā kōrero – ka kohia e mātou ngā mōhiohio whai hua katoa ki te wāhi kotahi.
Source: will.com
