Amaqhinga angcolile abathengisi be-CRM: ungathenga imoto engenamasondo?

Abasebenzi bamaselula banesaga esinobuqili kakhulu: “Akekho noyedwa osebenza ngocingo ontshontshe isenti kubabhalisi - konke kwenzeka ngenxa yokungazi, ukungazi kanye nokwengamela obhalisile. Kungani ungazange ungene ku-akhawunti yakho yomuntu siqu futhi uvale izinsizakalo, kungani uchofoze inkinobho ye-pop-up lapho ubuka ibhalansi yakho futhi ubhalisele amahlaya ngama-ruble angu-30? ngosuku, kungani ungazange uhlole izinsiza ku-SIM? Futhi lesi sikhundla sokuthi "uyisiwula" silungele umthengisi - "silwela ukuthola okungcono kakhulu, kodwa iklayenti alizange likwazise futhi alidingi i-beep nesithombe sangemuva socansi esikrinini." Maye, lobu buqili bukhona kuzo zonke izindawo zebhizinisi: kusukela ezitolo zezilwane kuya kubahlanganisi bohlelo. Yebo, lokhu akusebenzi kuzo zonke izinkampani, kodwa kwenzeka kaningi. Ukuxwayiswa kuhlonyiwe: ake sibheke amaqhinga abathengisi nezindlela zokulwa nazo. Siyethemba ukuthi ngeke sidutshulwe ekhoneni 😉

Isifinyezo sesaga sobudlelwano emakethe yebhizinisi

Umshwana wokuzihlangula omncane

IsifundaSoft ayinikezi amagama ezinkampani ezithile, njengoba izimo nemithetho yokusetshenziswa ingashintsha ngokuhamba kwesikhathi, futhi ukugqamisa izici ezingezinhle kuwukuncintisana okungalungile.  

Ngeke sicabangele amacala asobala okukhohlisa okusobala kubathengisi nabathengisi babo, amacala obugebengu njengokuvimba isoftware ngenjongo yokuhlinzeka ngezinsizakalo ezikhokhelwayo, njll. - lona umthwalo wemfanelo wama-ejensi okugcinwa komthetho nezinkantolo zokulamula, hhayi isihloko somthengisi ngo-Habré. Sikhuluma ngamaqhinga anokuthula. 

Silwela imfundo ephelele emkhakheni we-automation kanye nezimpi zabathengisi esidlangalaleni. Ngakho-ke, thatha isinyathelo futhi uqaphele, futhi kukuwe ukuthi unqume ukuthi ubani ozokhetha.

Ukukhetha nokuthenga i-CRM

Uhlobo lwedemo

Cabanga nje ukhetha imoto enezinyanga ezingu-2 zokushayela kanye nezigidi ezingu-3-4 ozosala. Uthakazelelwa ngendlela emangalisayo ukushayela okwedlulele kwe-Alpine kwe-BMW futhi unquma: yebo, izinzile, inamandla, idonsa kahle kakhulu eqhweni (iwusizo ebusika), iyasinda, kodwa iyalawuleka. Hamba esalon uyothenga. Futhi-ke - kukhona okungalungile ngandlela-thile, futhi igxuma eqhweni, futhi izilinganiso ngandlela-thile azikho okwezimoto zaseMoscow, futhi amathayi ahluke ngokuphelele ... Kwakukhona inganekwane lapho! Mancane amathuba okuthi umuntu enze lokho, akunjalo?

Futhi yilokhu abakwenzayo nge-CRM, okuyinto abathengisi abayisebenzisayo. Ngakho-ke, iqhinga lokuqala: inguqulo yedemo ihlala isebenza kahle. Kunezinketho ezimbalwa zokubonisa.

1. Ukuboniswa ehhovisi lomthengisi noma endaweni yakho. Inguqulo yedemo isetshenziswa ku-hardware nemvelo ekhethwe kahle futhi emiswe kahle, uchwepheshe usebenza nayo phambi kwamehlo akho, futhi uma umvusa ebusuku, uzokuhamba kukho konke ukusebenza. Ukwandisa isimo sengqondo, izithombe ezihlekisayo, amahlaya, imidwebo eyinkimbinkimbi, njll.
2. Inguqulo yedemo kuwebhusayithi yonjiniyela iyinguqulo ehlanganisiwe (imvamisa, nakuba kukhona okubi kakhulu) ongayifaka/uyibhalise futhi uqalise. Lena indaba eseduze nempilo, kodwa futhi uthola isofthiwe engenakho okungenayo ku-database, okungukuthi, ilayishiwe ngangokunokwenzeka.
3. Idemo engqungqutheleni ingenye indlela “yokuheha” iklayenti. Izici ezakhelwe embikweni wesikhulumi zicijiswa kuze kube seqophelweni lokuzenzakalela, umhlangano wonke uyalungiswa futhi ulungiswe, kukhona abasizi abambalwa ehholo abazosekela uma izethameli zingakusekeli okusebenzisanayo. Kubukeka sengathi umlingo ovela ngaphandle, kodwa empeleni, yonke into ihluke ngandlela-thile.  
4. Isethulo se-PowerPoint - kubonakala sengathi indaba ingaphezu kokuhle nokubi, kodwa kukhona izethulo ezinezithombe-skrini zezinhlelo ze-CRM (nanoma iyiphi isofthiwe yebhizinisi) namavidiyo ashumekiwe. Kuyacaca ukuthi konke kubasebenzela kahle. 

Isofthiwe ngeke isebenze ngokushesha ngendlela esebenza ngayo kudemo. Izodinga ukucushwa, isipiliyoni sokusebenza nokusebenza kahle ukuze ibe ireferensi.

Inguqulo yedemo ye-"Kamaz"  

Indlela yokuzungeza iqhinga?

• Okokuqala, hlola ukuthi kukhona inguqulo yedemo - uma umthengisi enganikezi noma iyiphi idemo, kungcono ukhethe omunye umthuthukisi.
• Ngemva kokufunda ngokucophelela ukuboniswa komthengisi, faka inguqulo yedemo bese uzama nje ukusebenzisana nayo: thola iklayenti, yenza isivumelwano, hlola ukuthi izinqubo zisebenza kanjani, amakhalenda, amadokhumenti akhiqizwa, njll. Lokhu kuzoba yindawo yakho yempi futhi uzoqonda ukuthi uhlelo lunakho konke okudingayo. Isexwayiso: ungase ungathandi ngokushesha uhlelo lwe-CRM, ngakho-ke thembela kusethi yemisebenzi, hhayi emizweni yokucabangela. 

Intengo ekhangayo

Iqhinga elinzima kakhulu nelivamile ukusebenza ngamanani. Futhi kukhona izinketho eziningana.

• Awekho amanani kuwebhusayithi - lokho okubizwa ngokuthi "intengo efihliwe". Intengo uzonikezwa yona kuphela ngemva kokuqoqa izidingo eziyisisekelo nolwazi mayelana nenkampani yakho, okuzonquma inani lokugcina. Ngokufanelekile, uqinisekisiwe ukuthola inani eliphakeme kakhulu elamukelekayo kungxenye yakho. 
• Isayithi linamanani nomklami - uhlanganisa ukumisa kwakho futhi uthole cishe izindleko zamalayisensi. Ukusebenzisana kuyakha futhi kwandisa isikhathi sokusebenzisana nesayithi, kodwa akusishintshi isimo, ngoba eminye imibuzo ijwayelekile kakhulu, futhi, ngeshwa, izindleko zizoba cishe. Okudlulele kakhulu engikubonile wuhlu lwemibuzo lwemibuzo engama-54 oluthi bese lucela imininingwane yokuxhumana bese kuba lapho umphathi axhumana nawe. Kwakungenakwenzeka ukweqa uhlu lwemibuzo bese uvele ukhulume nomphathi wenkampani; bavele benqaba. 
• Iwebhusayithi ine intengo futhi / noma wokubala izindleko - ungakwazi ukubala izindleko zamalayisense owadingayo ngokwakho (lena yiyo kanye indlela esiyisebenzisela ngayo I-RegionSoft CRM), futhi izobe inembe ngokuphelele (kahle, ngaphandle uma futhi ucela isaphulelo sevolumu). Nokho, udinga ukukhumbula ukuthi lokhu kuphela izindleko amalayisensi, hhayi ukuqaliswa. Ingabe kungenzeka ukuthola uhlelo lwe-CRM lwale ntengo? Yebo, kodwa uzosebenzisa futhi uziqeqeshe. Kukhona amaklayenti anjalo, futhi ngokuvamile abhekana ngempumelelo nomsebenzi, ngenhlanhla kithi basizwa imibhalo enemininingwane namavidiyo okuqeqesha. 

Umbono oyiphutha obaluleke kakhulu lapha ukucabangela izindleko zamalayisense njengezindleko zokuqalisa, okungukuthi, yonke iphrojekthi ye-CRM yenkampani yakho. Lapha sibhale ukuthi yimalini i-CRM empeleni ibiza. 

Indlela yokuzungeza iqhinga?

Qonda ukuthi uthola ulwazi mayelana nezindleko zamalayisensi. Ulwazi mayelana nezindleko ezigcwele zokuqalisa lungatholakala kuphela ngemva kokudalwa nokusayinwa kwemininingwane yobuchwepheshe, okuzocabangela zonke izidingo zebhizinisi lakho. Funa ukuthi wonke umsebenzi uhlukaniswe ube yimisebenzi futhi ube nenani elishiwo ngokucacile. Futhi kuhle kuwe - uzokwazi isabelomali, futhi umthengisi uvikelekile - uzofeza umsebenzi ngokuqinile ngokuya ngemininingwane yezobuchwepheshe, hhayi ngokuya ngemininingwane yezobuchwepheshe, njengoba kunjalo.

Qasha noma uthenge

Lokhu kwakungenye yezindlela zokukhohlisa ezithandwayo zabathengisi be-CRM, kodwa namuhla sekuyisistimu yokulethwa futhi isivele iyindinganiso yokuthengisa isofthiwe yebhizinisi. Nokho, qaphela izimo ezithile. 

• Ukuqasha kungase kube yinzuzo kuwe uma ungenaso isabelomali sokuthenga isofthiwe ngokuqondile - ungasebenzisa ngokugcwele i-CRM futhi uyilahle uma ubona ukuthi le ntuthuko ethile ayikufanelanga. Isibonelo, ngokuvamile sithengisa i-CRM njengephrojekthi (ngaphandle kwenkokhelo yokubhalisa), kodwa kukhona izinketho zokuqasha kanye nezinhlelo zezitolimende zalabo abangakalungeli ukuthenga ngokushesha.
• Ukuqasha kuhlala kubiza kakhulu. Zicabangele wena: inyanga nenyanga uzokhokha inani elithile, okuthi ngeminyaka engu-3-4 yokuba nesistimu ye-CRM izodlula izindleko zanoma iyiphi indawo (uma ukhokha kanye ngephrojekthi). Izindleko zobunikazi ziba phezulu kakhulu, okuyinzuzo kumthengisi (ukugeleza njalo kwezinkokhelo) futhi kukubi kuwe. Kodwa-ke, ngokuvamile inkampani ikhetha ngamabomu ukuqasha (izinkokhelo ziwela "sabalale" kwisabelomali).  

Kodwa lokhu akuyona into eyinhloko (yize imali yenkampani ingaba kanjani?) UDeveli usegama elithi "renti" - ngokungafani namalayisense athengiwe, aqashisiwe awawona awakho, kodwa angawomthengisi futhi angakwazi ukugoqa. khipha noma yiziphi izibuyekezo, yeka ukunikeza amasevisi, shintsha izimo zokuqasha, ukhuphule izintengo, njll. Isibonelo, omunye wabathengisi abancane be-software yenkampani ehlinzekwe ngaphansi kwemodeli ye-SaaS wake wathumela izincwadi kumakhasimende ayo efuna ukuthi "bakhiphe" idatha emasontweni ama-2 futhi bavale inkontileka, njengoba ebheka le ngxenye yebhizinisi njengengenanzuzo ( encwadini isizathu sizwakala sihloniphekile) - ku-"non-core "Impahla ifinyelele kubasebenzisi abangu-600 emhlabeni jikelele. Ukwehla olwandle, yebo, kodwa lena indaba yezinkampani ezimbalwa ezilahlekelwe. 

Indlela yokuzungeza iqhinga?

Thenga izinguqulo endaweni kanye noxhumana naye IsifundaSoft. Ukudlala nje 🙂 Emakethe yanamuhla, abathengisi abaningi baneqhinga ongakwazi ukuzungeza, ngakho-ke funda inkontileka ngokucophelela, landela izibuyekezo futhi uphathe ama-backups ngokuhlakanipha (ungase ulahlekelwe ukufinyelela ku-database ngesikhathi esingafaneleki kakhulu). Awu, bala imali yakho.

Ukushintsha umthengisi esikhundleni somthengisi noma umlingani

Futhi iqhinga osekunesikhathi eside layeka ukuba njalo. Kukhona abathengisi emakethe (abakhulu nabancane) abathi, empeleni, bangalokothi bakwenzele ukuqaliswa ngokwabo, kodwa badlulisele inqubo kubathengisi babo esifundeni sakho. Konke bekuyoba kuhle uma kungenjalo nge-nuance encane: wonke umuntu ongeyena ovilaphayo uba abalingani, kusukela kuma-ejensi wokukhangisa kanye nama-studio wewebhu kuya (ngokungazelelwe!) Ukufaneleka nokwelula izitudiyo. Futhi umbuzo omkhulu ukuthi uzothola umlingani obalulekile noma laba bafana abanePilates. Ngakho-ke, ikhwalithi yokuqaliswa izoncika kakhulu kulokhu. Kubi ukuthi ungafika enkampanini ngaphandle kwesipiliyoni ngokukhangisa ezinjinini zokusesha noma ezinkundleni zokuxhumana. Ngenxa yalokho, ugcina ukhathazekile ngendathane yemali, futhi uthole isoftware esebenza kabi kakhulu engavumelani nezinqubo zakho.

Indlela yokuzungeza iqhinga?

• Uma uthanda i-CRM ethile, xhumana nehhovisi elikhulu noma thola uzakwethu oqinisekisiwe edolobheni/isifunda sakho. Lokhu kwenza kube lula ukubhekana nozakwethu othembekile.
• Cela isitifiketi somthengisi enkampanini eqalisa ukusebenza, buza imibuzo mayelana namaphrojekthi asetshenzisiwe, funda ukubuyekezwa ku-inthanethi. Uma ungabaza, shayela ihhovisi elikhulu futhi uhlole isimo senkampani oqala ukusebenza nayo.
• Ungashiyi idatha yakho kuhlu lwemibuzo ezinkundleni zokuxhumana - kumawebhusayithi enkampani kuphela.
• Dlala iklayenti elibi: buza imibuzo enzima, yiba lukhuni (kodwa ungabi luhlaza!), beka izidingo ezinemininingwane. Izinkampani ezibuthakathaka zizokwenqaba ukubhekana nawe futhi "zihlanganise."  

Leli qembu elifanayo lamaqhinga lihlanganisa amabili ngaphezulu, okungekho iphuzu ekuhlukaniseni ingxenye ehlukile.

1. Ukubeka ulwazi olungekho - umqalisi uzokutshela ukuthi "usebenzise uhlelo lwendawo yokugcina imithi njengeyakho izikhathi eziyikhulu," kodwa empeleni uyabheka ukuthi iyini "indawo yokugcina imithi". Kulula ukukuhlukanisa - cela imininingwane yebhizinisi ejwayelekile, cacisa ukuthi izinqubo zebhizinisi ezijwayelekile endaweni yangakini zenziwa kanjani ngokuzenzakalelayo. Abangane abangenalwazi bazobhukuda.  
2. Ukunikeza abasebenzi abangenalwazi. Abasanda kungena enkampanini kufanele futhi baziqeqeshe ngamakati, futhi umsebenzi wakho awukona ukuba yisifundo sokuhlola. Buza umphathi wakho mayelana nokuhlangenwe nakho kwakhe, buza imibuzo mayelana nemininingwane yokuqaliswa, xoxani ngohlelo lokusebenza - umphathi onolwazi uzoqonda ngokushesha ukuthi ubani ophambi kwakhe. Funa isisebenzi esinekhono nesinolwazi, futhi uvumele abasanda kufika basize, ngaphandle kwesihawu nangokuphepha. 

Inikeza inguqulo yesofthiwe eyinkimbinkimbi

Ngakho-ke, sibuyele ku-BMW yethu. Udinga imoto yokuhamba ekhaya-dacha-work-light, kodwa bakunikeza lokhu kulungiselelwa: Isistimu ye-M Sport differential kanye ne-braking, ukumiswa okuguquguqukayo, i-ergonomics ethuthukisiwe, njll. Ngaphezu kwalokho - + 1,2 million ngentengo. Imenenja ithi inesigqi esiyingqayizivele sokuhamba ku-230 km/h. HEWU! Bese usukuma esiminyaminyeni sezimoto ebhulohweni bese ucabanga, ngingathuthukisa kuphi i-230 okungenani kanye, engikhokhele isigidi?

Indaba efanayo ne-CRM - umphathi uzokunikeza inguqulo eyinkimbinkimbi kakhulu yesistimu ye-CRM, enenqwaba yemisebenzi, izengezo, izindlela, njll. Ingxabano evame kakhulu ithi: "Uzobona maduze ukuthi uzodinga yonke into." Futhi kukhona iqiniso lapha - kungcono ukuthenga isistimu ehlanganisa iningi lezidingo zakho, kunezinto ezithile eziyisisekelo. KODWA! Uma unikezwa uhlelo, yithi, ngokuphathwa kwempahla, futhi wazi ngokuqinisekile ukuthi ngeke ube nayo esikhathini esizayo esibonakalayo, umbuzo uphakama - kungani udinga le nzuzo? 

Indlela yokuzungeza iqhinga?

Bhala phansi zonke izidingo zohlelo lwe-CRM futhi uziqhathanise nomsebenzi ohlongozwayo. Yebo, awusoze wathola ukufana okuqondile, kusazoba nemisebenzi engadingekile, kodwa uzokwazi ukusika lezo zindleko ezingafaneleki kuwe (isibonelo, kubasebenzi abangu-200 abane-15, isikhala esikhulu sediski esine-disk encane encane. isisekelo seklayenti kanye nenani elimaphakathi lokuthengiselana nokunye). Ngokuvamile, ukuqonda kahle okufunayo kuyisiqalo esihle sengxoxo nomthengisi.

Isifiso sokubulala imbangi nganoma iyiphi indlela

Ngokuvamile, umphathi womthengisi uzobuza ukuthi yiziphi ezinye abakhiqizi be-software obacabangayo. Lokhu kuyinkomba enhle kakhulu kuye - wonke ummeleli wokuthengisa womthengisi omuhle unetafula eliphelele lokuma nokuhlukaniswa kwabancintisana nabo phambi kwekhala lakhe (hhayi kuphela abahlinzeki be-CRM, abahlinzeki, opharetha be-telecom, abasingathi, njll.). Eqinisweni, akukho lutho olungalungile ngalokhu, kodwa uma uyiklayenti elikhulu futhi sikhuluma ngesigidi noma ngaphezulu, impi engakhiqizi iklayenti ingase iqale: bazoza kuwe nezipho, bazokumema ku- indawo yokudlela, bazokhokhela uhambo lwakho lokuya eMoscow nokuzijabulisa lapho , inqobo nje uma ukhetha lo mthengisi othile. Ngesikhathi esifanayo, ngeke uthole noma yiluphi ulwazi mayelana nezinzuzo, imingcele yezobuchwepheshe kanye namanani - ukuthengisa ngokomzwelo kuzoba khona, futhi inqubo ngokwayo izobambezeleka. Manje? Iqiniso liwukuthi ngemuva kwezenzo ezinjalo kunomlayezo oyingozi: kuzo zonke izifiso zakho bazophendula ngokuthi "sizokwenza", bese ingxenye ethi "sizokwenza" izophenduka "lokhu akunakwenzeka" noma "izinsuku zokugcina ezingenangqondo. ”, futhi lokhu sekuvele kukubi kakhulu ukuqala umsebenzi ogcwele.

Indlela yokuzungeza iqhinga?

• Uma unesithakazelo ekuqhathaniseni nesistimu ethile, zizwe ukhululekile ukubuza imibuzo futhi ulalele ngokucophelela izimpendulo: kumele zibe nenhloso, ngaphandle kwe-PR emnyama.
• Uma umthengisi ngokwakhe ethatha isinyathelo futhi waqala ukuziqhathanisa ngokuqondile nabancintisana namagama, qaphela futhi umise lesi siqondiso, wazise ukuthi uzofinyelela iziphetho ngokwakho.
• Xoxa ngemfuneko ngayinye ngokuningiliziwe futhi ucacise ukuthi izorekhodwa yini encazelweni yobuchwepheshe esayinwe njengesithasiselo senkontileka. 
• Uma uphendula ngokuthi “sizokwenza,” okungenani cacisa uhlaka lwesikhathi kanye nezinga lokukhuphuka kwezindleko zephrojekthi yokuqaliswa.

Ukuqaliswa kwe-CRM

Ngakho-ke, uthenga imoto, ehanjiswa ngqo egalaji lakho noma indawo yokupaka ngaphandle kokubamba iqhaza kwakho. Niza nonke nijabule ukudilika esihlalweni, nibeke izandla zenu esiteringini, nibheke ngokuziqhenya i-nameplate eyigugu futhi ... Kodwa awekho amasondo, awekho ama-wiper, imoto ivikelekile ezisekelweni. Razuli? Cha, gqoka izicathulo: amasondo ayinketho ekhokhelwayo, izihluthulelo zizonikezwa futhi ngenani elengeziwe, kodwa uphethiloli uyisipho - ithangi eliphelele lesigamu. Phantasmagoria futhi? Futhi yilokhu kanye okwenzekayo ekuthengisweni kwesoftware.

Ukuthula kwezindleko zengqalasizinda

Lesi isimanga sokuqala esizokulinda lapho ususetshenziswa. Ngokungazelelwe uthola ukuthi ifu lisesidlangalaleni, futhi ukuqasha endaweni yangasese kubiza kakhulu, uthola ukuthi udinga ukukhokhela i-MS SQL ngezidingo zakho noma i-Oracle DB, izipele ezihleliwe zikhokhwa kuphela, ukuze usebenze ngokuzinzile. imeyili udinga isengezo esikhokhelwayo, iseva eyinhloko ngeke isebenze ngaphandle kwesixhumi sika-$300, futhi ucingo kufanele luvele ku-Romashka Telecom kuphela, ngaphandle kwalokho kungase kube nobunzima ngokusebenza kwe-PBX ebonakalayo. Kalula nje, uzofunda ukuthi ngisho nensizakalo yamafu inengqalasizinda yayo, ingasaphathwa eyendawo. Usuwakhokhelile amalayisensi futhi cishe uzowakhokhela amanye ukuze ekugcineni uqale ukusebenza. 

Ngaphezu kwalokho, yonke le mininingwane cishe ibekwe esivumelwaneni somsebenzisi, inkontileka noma kusizindalwazi ngaphansi kwe-*****, futhi uzivumele ngokuzithandela lezi zindleko ngaphandle kokwazi ngazo. Futhi okumangaza kakhulu ukuthi akubona bonke abathengisi abafaka le mingcele ezindlekweni zokuqala zesofthiwe - noma bayakhohlwa ukwenza lokhu, noma balindele ukuzuza kancane uma behlukana futhi bathengise kabusha ingqalasizinda.

Indlela yokuzungeza iqhinga?

• Funda izivumelwano, noma okungcono nakakhulu, zifunde kanye nabasebenzi bakho ukuze bawazise amaphuzu ahlobene ngokuqondile nomsebenzi wabo. Umsizi obalulekile lapha umlawuli wesistimu. Uma uthenga ku-inthanethi, funda yonke isayithi ngaphakathi nangaphandle.
• Qonda uhlelo olulula: noma iyiphi isoftware yebhizinisi = isikhombimsebenzisi + DBMS + ingqalasizinda, futhi isici ngasinye sinezindleko zayo. Ogwini, hlola ukuthi yiziphi izimali ezengeziwe ezizodingeka emsebenzini ogcwele. 

Ukuhlanganisa? Ayikho inkinga!

Kodwa leli yiqhinga elithakazelisa kakhulu: umthengisi angakuthembisa konke ukuhlanganiswa okudingekayo futhi kuzoba khona ngempela. Kodwa ukuqonda kwakho nokuthengisa ngokuhlanganiswa kungase kuhluke. Yebo, abaholi lapha yi-IP telephony, iwebhusayithi kanye ne-1C. Umthengisi angase asho ngokuhlanganisa ukushintshanisa okulula kwedatha, ngaphandle kokusebenza okuyinkimbinkimbi nemisebenzi, ngaphandle kwezenzo ezihleliwe. Bese kuthi-ke, ukuze kusetshenziswe leyo misebenzi oyidingayo, uzothola i-invoyisi yokuguqulwa, futhi enkulu kakhulu: kuyinto eyodwa kumthengisi ukuthi aguqule isoftware yakhe, futhi enye into ukuhlanganisa i-API, izixhumi nezixhumi. ukucupha kwakho. Ngenxa yalokho, ngeke uthole isistimu ye-automation oyidingayo.

Indlela yokuzungeza iqhinga?

• Okokuqala, qonda ukuthi udinga ngempela ukuhlanganiswa. Kwenzeka ukuthi iklayenti lifuna ukuhlanganiswa ngoba abanye banalo, ngoba lizwile endaweni ethile, ngoba isisebenzi esisodwa kuzo zonke kubonakala sengathi siyasidinga. Nquma ngaphakathi kwenkampani iphrofayili yokusebenzisa inqwaba yesoftware kanye nemvamisa yokusebenza nesixazululo esihlanganisiwe. Cishe, uzomangala ukuthola ukuthi awukudingi kangako futhi wonge imali. 

Kungani udinga ukuhlanganiswa ne-1C futhi kusho ukuthini "ukuhlanganiswa okuphelele"? 

• Uma uthola ukuthi ukuhlanganiswa kulungile futhi kuyadingeka ezinkambisweni zebhizinisi, cacisa imingcele kanye nobubanzi bokuhlanganiswa ngokushesha, bonisa kumthengisi ukuthi kungani udinga lokhu noma leso sixazululo.

Ukusebenzisa i-CRM 

Amaphakheji osekelo lwezobuchwepheshe njengokuzibophezela

Masenze ukubhuka ngokushesha: ukwesekwa kobuchwepheshe kuwumsebenzi, futhi udinga ukuwukhokhela, njenganoma yimuphi omunye. Kukhona ubuncane obuncane obuyisisekelo obufakwe kusevisi yamakhasimende, kukhona i-force majeure ngenxa yephutha lomthengisi (okuthile akuzange kuqale, kuhlonzwe iphutha, njll.), futhi kunezingcingo zazo zonke izizathu kanye nemfuneko yokuthi " imibiko yefayela” yayo yonke imithende nezinhlobo - futhi kunjalo, mahhala. Kulesi simo, umthengisi unikeza iphakheji ekhokhelwayo yokusekelwa okubalulekile kwezobuchwepheshe (okuyinto, ngendlela, engafaki imibiko nokuthuthukiswa). Lokhu kujwayelekile.

Kodwa iqhinga liwukuthi abanye abathengisi bahlanganisa ukwesekwa kwezobuchwepheshe okukhokhelwayo ezindlekweni zokuqaliswa - isikhathi esithile (unyaka wokuqala) noma kuze kube phakade (kuze kube yilapho wenqaba le sevisi). Okubi nakakhulu, ngokuvamile awukwazi ukwenqaba le sevisi - iphoqelekile uma uthenga i-CRM.

Indlela yokuzungeza iqhinga?

• Uma ungakudingi ukusekelwa okunwetshiwe kwezobuchwepheshe futhi ulungele ukuzisingatha ngokwakho, cela umdayisi ukuthi akhiphe iphakethe losekelo enkokhelweni - ngisho nalabo abathuthukisi abenze isevisi yaba yimpoqo cishe bazokwenza lokhu, ngoba ukuqalisa vele kuyabiza.
• Uma ungahambisani nephakheji elinjalo, hlola ukuthi yini efakiwe kuyo nokuthi yimiphi imingcele ekhona. Eqinisweni, onyakeni wokuqala wokusebenza ngohlelo lwe-CRM, i-TP ebaluleke kakhulu enwetshiwe iyinto ewusizo ekuvumela ngezinye izikhathi ukuthi wonge ezingcingweni zesikhathi esisodwa ezikhokhelwayo. 

Izibuyekezo 

Futhi, isibuyekezo siyinto epholile, ikakhulukazi uma siphuma ngokuzenzakalelayo futhi singalethi noma yiziphi izinguquko ezibonakalayo ngaphandle kokulungiswa kweziphazamisi nokusebenza kwesofthiwe okwandisiwe. Azikho futhi ngeke kube khona izikhalazo mayelana nezibuyekezo ezinjalo. Kodwa, njengoba usuqonde kakade, zikhona ezinye izinketho.

• Umhlinzeki we-SaaS ukhipha isibuyekezo esinomqondo oshintshile kanye nokusebenza - isibonelo, enye imojula oyidingayo ingase inyamalale. Ngokuvamile, umthengisi wazisa mayelana nezinguquko ezinjalo, kodwa kwenzeka ukuthi ekuseni yonke inkampani yomsebenzisi imangale. I-CRM esendaweni, njengomthetho, ixwayisa ngesibuyekezo esikhulu futhi ithembisa ukuzifaka wena ngokwakho. 
• Izibuyekezo ezinkulu ziza ngezindleko ezengeziwe, futhi lokho kulungile, ngoba uthola okuningi isofthiwe ebuyekeziwe enemisebenzi edingekayo nehambisana nesikhathi. Nokho, ungase ungakudingi ukusebenza noma ungase ungabi nayo imali eyisipele yokuthuthukisa lapho unikezwa yona.

Indlela yokuzungeza iqhinga?

• Uma uhlinzekwa umthengisi wamafu, bheka ibhokisi elithi “Yamukela izibuyekezo” bese uyekise ukumaka, noma thintana nomphathi wakho futhi uthole ukuthi ungazifaka kanjani izibuyekezo uma ucela kunokuzifaka ngamandla. Ngaphambi kokukhipha isibuyekezo, funda izinguquko futhi ucabange ngokuthi yiziphi izinqubo emsebenzini wakho ezizozithinta. 
• Uma umthengisi enikezela ngokufaka isibuyekezo esikhulu ukuze uthole imali eyengeziwe, phinda funda izinguquko futhi uhlole ukuthi usidinga kangakanani lesi sibuyekezo. Kodwa-ke, asincomi ukuthi uyeke ukubuyekezwa unomphela: umthengisi angase ayeke ukusekela izinguqulo ezindala, futhi lokhu kuzoba inkinga enkulu yezobuchwepheshe. 

Umthetho ulula: izibuyekezo zinhle futhi ziyadingeka, into esemqoka ukungavumeli inguqulo enezinguquko ezinkulu ukuthi ifakwe ngaphandle kwemvume yangaphambili. Isibonelo, ekupheleni kuka-2018, sinikeze amakhasimende ethu isibuyekezo esikhokhelwayo esibalulekile nesidingekayo, okuhlanganisa esihlobene nezinguquko zenani le-VAT. Kwakunjalo lapho isibuyekezo sasidingeka kakhulu kumakhasimende, futhi sakwazi ukukhipha isibuyekezo ngokushesha ngangokunokwenzeka. I-RegionSoft CRM ngalokhu kanye nezinye izibuyekezo eziningi eziwusizo nezipholile (okuhlanganisa nokubalwa kwemali, izinqubo zebhizinisi eziklanywe kabusha kanye nesistimu yokubala ye-KPI eguqulwe ngokujulile).

Ukuthengisa izinsiza zozakwethu ngephesenti

Singancoma kumakhasimende ethu lokhu noma leyo sevisi esiyisebenzisa thina, kodwa asinawo amasheya, izimali zokudlulisela noma amanye amakhomishini avela kulokhu (nakuba abanye abahlinzeki baze bacasulwa ukuthi benqaba ukubambisana nabo). Kodwa ngokuvamile abathengisi baphikelela ekuxhumeni ucingo, ingxoxo, i-CMS, njll. kusuka kuzakwethu othize, njengoba benemiholo yabo ngezindlela ezihlukene - kusukela kukhomishini yesikhathi esisodwa kuya ekwabelaneni ngemali engenayo (inkokhelo eqhubekayo yokusebenzisa izinsizakalo). Ezimweni ezinzima kakhulu, bathi isistimu yabo izosebenza kuphela namasayithi ku-CMS ethile, futhi izoshaya izingcingo kuphela ngocingo oluthile lwe-IP futhi isingathe isevisi kumafu athile kuphela.

Indlela yokuzungeza iqhinga?

Ngeke ukwazi ukuzungeza ngaso sonke isikhathi - uma imikhawulo ihlobene ne-CMS, ngokwesibonelo, izinguquko kuphela ezizokusindisa, noma kuzodingeka uyeke ukusebenzisa ukusebenza. Ngocingo lwe-IP noma umhlinzeki wefu kulula: thola ngendlela elimazayo futhi eyisicefe kumthengisi ukuthi kungani kunomkhawulo ongaka ezinsizeni zomhlinzeki, sitshele ngokuthi usebenza nobani nokuthi kungani, buza mayelana nokwenzeka kokuxhumeka kumhlinzeki wakho. Cishe, isixazululo senkinga sizotholakala ngemva kwezingxoxo ezimfushane kodwa eziqinile. Uma ungayidingi insizakalo eyengeziwe, i-plugin, isengezo, isixhumi, zizwe ukhululekile ukwenqaba, ukungabi khona kwabo ngeke neze kuthinte ubuqotho nokusebenza kohlelo lwe-CRM (ngaphandle kwalapho, vele, lokhu kuyisihluthulelo se-CRM). isistimu ethile yangaphandle noma into ebalulekile esebenzayo njengeklayenti le-imeyili, umphathi wohlu lwamakheli, njll.; lapha kuzodingeka ubhalisele obhalisile owengeziwe noma ukhokhe imali yesikhathi esisodwa).

Abantu

Isici somuntu sidlala indima enkulu ekuthengeni nasekusebenziseni isofthiwe yebhizinisi, futhi kungaba yisono ukungasebenzisi lesi simo, ukungasebenzisi i-psychology futhi ungazami ukwenza imali kulesi sici somuntu.

Umenzi wesinqumo ongenalwazi (umenzi wezinqumo)

Cabanga nje, umnikazi ophumelelayo webhizinisi lezingubo kanye nomklami osesitayeleni wezingubo ezinethezekile, othunga izifunda ezimbalwa ezihlangene, uza endaweni edayisa izimoto bese ekhetha imoto. Ufuna imoto enhle, entofontofo nethembekile, akazi lutho ngosayizi wenjini, amandla amahhashi, ama-drivetrains, izinhlobo zamasondo, isilawuli sokucindezela amathayi... Lokho akusho ukuthi uyisiphukuphuku futhi udinga ukunikelwa ukuze agcobe i-carnauba wax. on an Aleutian Amazon bee for 50 rub. Noma yebo? 😉

Yebo, umenzi wesinqumo angase angabi nolwazi ngobuchwepheshe futhi angaziqondi izinkinga zokuzenzakalela. Ukhokha imali futhi uyamethemba umdayisi. Kodwa abanye abathengisi banquma ukuthi lena indlela enhle yokuthengisa izinkonzo ezimbalwa ezengeziwe ezibizayo nezinsimbi namakhwela.

Indlela yokuzungeza iqhinga?

Ungasebenzi wedwa: amalungu eqembu lakho nomphathi wesistimu angakusiza ukuthi uzulazule ezidingweni kanye nokudida ukucaciswa kobuchwepheshe.

Ukucwasa isisebenzi senkampani esibhekele ukuqaliswa

Futhi lesi sekuyisimo esesabeka kakhulu, ngokuvamile esibulalayo. Ngesinye isikhathi, umphathi womthengisi osebenza ohlangothini lweklayenti ngokuzumayo umemezela ukuthi umlawuli wesistimu, inhloko yethimba lokuqaliswa, noma ngisho ne-CIO ungumuntu ongakwazi ngokujulile futhi inkathazo edinga ukuxoshwa ngokushesha ngangokunokwenzeka, ngoba ivimbela ukuqaliswa kwemakethe ye-CRM emangalisayo, nengcono kakhulu. Futhi cishe wenza lokhu ngoba engakakucabangi noma ufuna ukunxenxa izithakazelo zomunye umthuthukisi, okunguye, owamkhokhela. 

Isitatimende esinjalo kufanele sikuqwashise: umthengisi uhlangene ngani nokuhlolwa kwesisebenzi sakho, kungani esho ngqo inkinga? 

Indlela yokuzungeza iqhinga?

Amathuba okuthi lokhu kuyiqhinga ngempela futhi umzamo wokuqeda i-techie endleleni yakhe okungenani i-90%. Ngakho-ke, yenza ngendlela efanele futhi ngokuqinile.

• Hlola nomphathi womthengisi ukuthi yiziphi izikhalazo, ungagxili emizweni ("akanandaba nenkampani"), kodwa ezingxenyeni zobuchwepheshe nezokuphatha.
• Xoxa ngesimo nomsebenzi, mbuze ngezizathu zokuphikisana nokuqaliswa: mhlawumbe uzovula amehlo akho kumaphutha amakhulu futhi akutshele ukuthi ungabhekana kanjani nakho nokuthi yini engcono kakhulu ongayenza ukuze utshale imali ku-software yenkampani kuphenduke incithakalo. 
• Yenzani iziphetho, hlanganani neqembu elisebenzayo eligcwele futhi nixoxe ngazo zonke izindaba eziyimpikiswano.

Ukuziphatha okungenasimilo kwabasebenzi abadayisi kuyisizathu sokushintsha umphathi noma ngisho nenkampani yokuthuthukisa uqobo. Ibhizinisi aliyona indawo yokukhohlisa. 

Ama-Kickbacks

I-Rollback yisimo esibi ngokulinganayo, esiphambene nesangaphambilini. Isisebenzi sinxenxa umthengisi othile ngenkuthalo, silwela i-CRM yayo (noma iyiphi enye isofthiwe), siqhuma izimpikiswano futhi silungele ukukholisa wonke umuntu: kusukela koqeqeshelwa ukuthengisa kuya ku-CEO. Kunzima kakhulu ukuqonda ukuthi ingabe wayeyithanda kakhulu i-CRM noma ukuthi uthole i-kickback ngokusetshenziswa kwayo (imali noma ezinye izikhuthazo ezivela kumthengisi). Lokhu akuselona iqhinga - kuwugibe, futhi ngaphandle uma uvikelekile, funda ngokucophelela.

I-kickback akuyona nje inzuzo yendabuko. Lena indawo yokwamukela izivakashi, ukuba khona kwabasebenzi abalungile eqenjini lakho, ukwehluleka ukusebenzisa isofthiwe “engalungile,” ubuchwepheshe bangaphakathi mbumbulu (“yebo, sidinga ukukhokhela ukulungiswa, futhi sidinga ukuhlanganiswa namamojula e-ISS kanye NASA central control panel”), njll.

Abashayeli bamaloli balindele umvuzo ovela kumthengisi

Ungawudlula kanjani ugibe?

• Naka ubudlelwano phakathi kweqembu lomsebenzi kanye nomthengisi. Usithathephi isinqumo mayelana nale CRM ethile, abasebenzi ababemenywe ezingqungqutheleni, kumasemina abizayo angekho esizeni, usuku lokuzalwa lwenkampani, njll. Kwesinye isikhathi kuba ngaphansi kwezimo ezipholile nezihlaba umxhwele lapho okunikezwayo okunenzuzo kwenziwa khona.
• Cabangela ukuthi ngabe isisebenzi sinokuxhumana okuseduze njalo emagcekeni omthengisi.
• Hlola ukuthi isimo sezimali somsebenzi (i-iPhone yakamuva, ithebhulethi, iwashi, njll.) sishintshile muva nje.
• Buza isisebenzi mayelana nokuqhathaniswa kwesistimu ekhethiwe nabancintisana nabo - uzofunda ngendlela ebukhali nehlukene ukuthi ezinhlelweni ezidumile ezingama-20, yilena kuphela efanele ukunakwa, amanani azokwenyuswa, futhi izinzuzo zabaqhudelana nazo zizokwenyuswa. waphika.
• Ukuze uqede ukuhlehliswa, sebenzisa iketango eliyinkimbinkimbi lokwenza izinqumo ukuze usetshenziswe, ukukhetha abahlinzeki, futhi uphathe ukulawula kwangaphakathi nokucwaninga.
• Njengendlela yokugcina, hlola i-imeyili yezinkampani kanye nezingcingo zezinkampani - uma kwenzeka kubuyiselwe emuva, umqondo wokuxhumana uvame ukulahleka, njengoba ukuxhumana kungena eziteshini zokuxhumana ezizimele.

Kuyafaneleka ukukhumbula ukuthi ukubuyisela emuva kungenzeka kunoma yikuphi: kunezinkampani ezinkulu, ama-ruble ayizigidi ezingu-3-4. Ngeke baze bangcole, ngoba isheke labo elilinganiselwe liphakeme kakhulu futhi kukhona abancane abalungele ukuphothula umvuzo ngesheke lama-ruble ayizinkulungwane ezingu-500-600. (futhi, lokhu kungaba isinyathelo ezingeni lesisebenzi nesisebenzi; yilokhu okwenzeka kaningi).  

Ku-software, njengakunoma yiluphi uhlelo lobunjiniyela, asikho isiqinisekiso esingu-100% sokubekezelela amaphutha, ukuzinza, noma ukuphepha. Uma ziqinisekisiwe kuwe, kufanele ucabange ukuthi azoba khona yini amanga afanayo ebudlelwaneni obuzayo. Umthetho oyinhloko lapho usebenza nomthengisi ukuthembela, kodwa futhi ungawenzi amaphutha ngokwakho, uhileleke kule nqubo, ucacise, uthole imininingwane futhi uhlolisise ingqikithi yazo zonke izinqubo. Ungesabi ukubizwa njengomuntu oyisicefe futhi oyingqondongqondo - ukusebenzela inzuzo yebhizinisi lakho kanye nezintshisakalo zalo akukaze kube yihlazo. Ngikholwe, ukubizwa nge-sucker kubi kakhulu. Ngokuvamile, qaphela!

I-RegionSoft CRM - I-CRM enamandla esebenzayo yamabhizinisi amancane naphakathi (ezinhlelweni eziningana)

RegionSoft CRM Media - I-CRM yemboni yezinkampani zethelevishini nezomsakazo kanye nezinhlangano zokukhangisa

Source: www.habr.com