I-ecom world ihlukaniswe yaba izingxenye ezimbili: abanye bazi konke mayelana ne-omnichannel; abanye basazibuza ukuthi lobu buchwepheshe bungaba wusizo kanjani ebhizinisini. Abokuqala baxoxa ngokuthi i-Intanethi Yezinto (IoT) ingabumba kanjani indlela entsha ye-omnichannel. Sihumushe isihloko esibizwa ngokuthi I-IoT Iletha Incazelo Entsha Kulwazi Lwekhasimende Le-Omnichannel futhi sabelana ngamaphuzu abalulekile.
Enye yemibono ye-Ness Digital Engineering ukuthi ngo-2020, ulwazi lomsebenzisi luzoba yisici esinqumayo lapho kukhethwa umkhiqizo, kudlule izakhiwo ezifana nenani kanye nomkhiqizo ngokwawo. Lokhu kulandela ukuthi ukuze kuhehe amakhasimende futhi kwandise ukwethembeka komkhiqizo, izinkampani kufanele zifunde ngokucophelela uhambo lwamakhasimende (imephu yokusebenzelana phakathi kweklayenti nomkhiqizo), futhi zithole imilayezo yomkhiqizo ebalulekile kuzo zonke iziteshi zokuxhumana. Lena yindlela ongakwenza ngayo ukuxhumana “okungenamthungo” neklayenti.
Izithiyo ku-IoT Omnichannel Evolution
Umbhali wendatshana ubiza ukuxhumana kwe-inthanethi yezinto kanye ne-omnichannel IoT omnichannel evolution. Kuyacaca ukuthi I-inthanethi Yezinto izosiza ukudala uhambo oluthuthukisiwe lwamakhasimende. Nokho, kunombuzo ovulekile ophathelene nokucutshungulwa kohlu lwedatha oluvela lapho kwethulwa i-IoT kumodeli yebhizinisi. Ungayakha kanjani imininingwane ebaluleke ngempela ngokusekelwe ekuhlaziyweni kwedatha? Umbhali ukhomba i-3P yalokhu.
Umuzwa osebenzayo
Njengomthetho, ukuxhumana phakathi kwenkampani nomthengi kuqala ngesinyathelo somthengi (ukuthenga, ukusetshenziswa kwesevisi). Endabeni yokusebenzisa i-IoT enkampanini, isimo singashintshwa ngokuqapha okuqhubekayo kusetshenziswa amadivaysi e-IoT. Isibonelo, ngenxa yalokhu, isikhathi sokusebenza nokugcinwa okuhleliwe kungabikezelwa ekukhiqizeni. Lokhu kuzosiza ukugwema isikhathi sokuphumula esingahleliwe, esibizayo. Esinye isibonelo, izinzwa zingaxwayisa amakhasimende mayelana nokungasebenzi kahle kwezingxenye ezithile zemoto noma zibale usuku olunqunyiwe lokushintshwa okuhleliwe.
Umuzwa wokubikezela
I-IoT ingabikezela futhi ilindele izenzo zabasebenzisi ngokushintshanisa idatha yesikhathi sangempela namasevisi wamafu akha amamodeli esenzo asekelwe ekuziphatheni kwabo bonke abasebenzisi. Ngokuhamba kwesikhathi, esikhathini esizayo, izinhlelo zokusebenza ezinjalo ze-IoT, zisebenzisa idatha evela kumakhamera okuqapha, ama-radar nezinzwa ezimotweni, zizokwenza izimoto ezizimele ziphephe futhi abashayeli bazonciphisa ingozi yezingozi zomgwaqo.
Ukwenza kube ngokwakho
Ukwenza kube ngokwakho okuqukethwe okusekelwe kuzimo zokuziphatha zeklayenti.
Ukwenza kube ngokwakho kungenzeka ngokuqapha okuqhubekayo nokuhlaziya ukuziphatha kwabathengi. Isibonelo, uma umthengi ebefuna umkhiqizo othile ku-inthanethi ngayizolo, isitolo singamnikeza, ngokusekelwe kudatha yosesho lwangaphambilini, imikhiqizo ehlobene nezinsiza kusetshenziswa ukumaketha okuhlakaniphile kwe-smart proximity esitolo esingaxhunyiwe ku-inthanethi. Lezi izinhlinzeko zokumaketha ezisebenzisa kokubili idatha evela kuzinzwa ze-Bluetooth ezihlaziya ukunyakaza kweklayenti ungaxhunyiwe ku-inthanethi, kanye nedatha etholwe kumadivayisi e-IoT: amawashi ahlakaniphile namanye amathuluzi obuchwepheshe.
Sengiphetha, kufanele kuqashelwe ukuthi i-IoT akuyona inhlamvu yesiliva yebhizinisi. Umbuzo usasele mayelana nokwenzeka kanye nesivinini sokucubungula idatha enkulu, futhi kuze kube manje kuphela imidondoshiya efana ne-Google, i-Amazon, ne-Apple engabhekana nalobu buchwepheshe. Kodwa-ke, umbhali uphawula ukuthi awudingi ukuba umdondoshiya ukuze usebenzise i-IoT, kwanele ukuba yinkampani ehlakaniphile uma kukhulunywa ngamasu kanye nemephu yohambo lwamakhasimende.
Source: www.habr.com