Ukugcina umsebenzisi kuhlelo lokusebenza lweselula kuyisayensi yonke. Umbhali wezifundo uchaze izisekelo zayo esihlokweni sethu ku-VC.ru UMaxim Godzi, Inhloko Yokufunda Ngomshini ku-App in the Air. UMaxim ukhuluma ngamathuluzi athuthukiswe enkampanini esebenzisa isibonelo somsebenzi wokuhlaziya nokwenza kahle uhlelo lokusebenza lweselula. Le ndlela ehlelekile yokuthuthukisa umkhiqizo, ethuthukiswe ku-App in the Air, ibizwa nge-Retentioneering. Ungasebenzisa lawa mathuluzi kumkhiqizo wakho: amanye awo angaphakathi ku-GitHub.
Uhlelo lokusebenza Emoyeni wuhlelo olunabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-3 emhlabeni wonke, ongalandelela ngazo izindiza, uthole ulwazi mayelana nezinguquko zokusuka/izikhathi zokufika, izici zokungena nezici zesikhumulo sezindiza.
Kusukela kufaneli kuya kumzila
Wonke amaqembu okuthuthukisa akha ifaneli yokugibela (inqubo ehloselwe ukwamukela umsebenzisi komkhiqizo). Lesi isinyathelo sokuqala esikusiza ukuthi ubheke yonke isistimu phezulu futhi uthole izinkinga zohlelo lokusebenza. Kodwa njengoba umkhiqizo ukhula, uzozwa ukulinganiselwa kwale ndlela. Usebenzisa ifaneli elula, awukwazi ukubona izindawo zokukhula ezingabonakali zomkhiqizo. Injongo yefaneli ukunikeza ukubuka okuvamile kwezigaba zabasebenzisi kuhlelo lokusebenza, ukukubonisa ama-metrics wesimiso. Kepha ifaneli izofihla ngobuhlakani ukuphambuka kokujwayelekile kuya ezinkingeni ezisobala noma, ngokuphambene nalokho, umsebenzi okhethekile wabasebenzisi.
Kwa-App in the Air, sizakhele eyethu ifaneli, kodwa ngenxa yemininingwane yomkhiqizo, sigcine sinengilazi yehora. Sabe sesinquma ukwandisa indlela futhi sisebenzise ulwazi olucebile uhlelo lokusebenza ngokwalo olusinika lona.
Uma wakha ifaneli, ulahlekelwa yizindlela zokugibela zomsebenzisi. Ama-trajectories aqukethe ukulandelana kwezenzo zomsebenzisi kanye nohlelo lokusebenza ngokwalo (isibonelo, ukuthumela isaziso sohlelo lokusebenza).
Usebenzisa izitembu zesikhathi, ungakwazi ukwakha kabusha kalula indlela yomsebenzisi bese wenza igrafu ngayo ngayinye yazo. Yiqiniso, maningi amagrafu. Ngakho-ke, udinga ukuhlanganisa abasebenzisi abafanayo. Isibonelo, ungahlela bonke abasebenzisi ngemigqa yethebula futhi ubhale ukuthi bawusebenzisa kangaki umsebenzi othile.
Ngokusekelwe kuthebula elinjalo, senze i-matrix futhi sahlanganisa abasebenzisi ngokuvama kokusetshenziswa kwemisebenzi, okungukuthi, ngamanodi kugrafu. Ngokuvamile lesi isinyathelo sokuqala esiya emininingwaneni: isibonelo, kulesi sigaba uzobona ukuthi abanye abasebenzisi abayisebenzisi nhlobo imisebenzi ethile. Lapho senza ukuhlaziya imvamisa, saqala ukufunda ukuthi yimaphi ama-node kugrafu “amakhulu kakhulu”, okungukuthi, yimaphi amakhasi abasebenzisi abawavakashela kakhulu. Izigaba ezihluke kakhulu ngokuya ngemibandela ethile ebalulekile kuwe zigqanyiswa ngokushesha. Lapha, isibonelo, kunamaqoqo amabili wabasebenzisi esiwahlukanise ngokusekelwe esinqumweni sokubhaliselwe (kwakunamaqoqo angu-16 esewonke).
Isetshenziswa kanjani
Ngokubheka abasebenzisi bakho ngale ndlela, ungabona ukuthi yiziphi izici ozisebenzisayo ukuze uzigcine noma, isibonelo, ubenze babhalise. Ngokwemvelo, i-matrix izophinde ibonise izinto ezisobala. Isibonelo, ukuthi labo abathenge okubhalisile bavakashele isikrini sokubhaliselwe. Kodwa ngaphandle kwalokhu, ungathola futhi amaphethini obungeke wazi ngawo ngenye indlela.
Ngakho-ke sithole ngephutha iqembu labasebenzisi abengeza indiza, bayilandelele usuku lonke bese bayanyamalala isikhathi eside baze bandizele ndawana thize futhi. Uma sihlaziya ukuziphatha kwabo sisebenzisa amathuluzi avamile, singacabanga ukuthi abanelisekile ngokusebenza kohlelo lokusebenza: singakuchaza kanjani futhi ukuthi balusebenzise usuku olulodwa kodwa abaphindanga babuya. Kodwa ngosizo lwamagrafu sabona ukuthi asebenza kakhulu, ukuthi nje wonke umsebenzi wawo ungena osukwini olulodwa.
Manje umsebenzi wethu oyinhloko uwukukhuthaza umsebenzisi onjalo ukuthi axhume ohlelweni lobuqotho lwenkampani yakhe yezindiza kuyilapho esebenzisa izibalo zethu. Kulokhu, sizongenisa zonke izindiza azithengayo futhi sizame ukumphusha ukuthi abhalise ngokushesha uma esethenge ithikithi elisha. Ukuxazulula le nkinga, saqala futhi ukusebenzisana ne-Aviasales, Svyaznoy.Travel nezinye izinhlelo zokusebenza. Uma umsebenzisi wabo ethenga ithikithi, uhlelo lokusebenza lubatshela ukuthi bangeze indiza eya ku-App in the Air, futhi siyibona ngokushesha.
Ngenxa yegrafu, sibone ukuthi u-5% wabantu abaya esikrinini sokubhaliselwe bayakukhansela. Saqala ukuhlaziya amacala anjalo, futhi sabona ukuthi kukhona umsebenzisi oya ekhasini lokuqala, aqalise ukuxhumeka kwe-akhawunti yakhe ye-Google, futhi ayikhansele ngokushesha, aphinde abuyele ekhasini lokuqala, njalonjalo izikhathi ezine. Ekuqaleni besicabanga ukuthi, "Kukhona okungalungile ngalo msebenzisi." Futhi-ke saqaphela ukuthi, cishe, kwakukhona iphutha kuhlelo lokusebenza. Kufaneli, lokhu kuzohunyushwa kanje: umsebenzisi akathandanga isethi yezimvume ezicelwe wuhlelo, wabe esehamba.
Elinye iqembu libe no-5% wabasebenzisi abalahlekayo esikrinini lapho uhlelo lokusebenza lubayalela ukuthi bakhethe eyodwa kuzo zonke izinhlelo zokusebenza zekhalenda ku-smartphone yabo. Abasebenzisi bangakhetha amakhalenda ahlukene ngokuphindaphindiwe bese bavele baphume kuhlelo lokusebenza. Kuvele ukuthi bekunenkinga ye-UX: ngemuva kokuthi umuntu ekhethe ikhalenda, bekumele achofoze okuthi Kwenziwe ekhoneni eliphezulu kwesokudla. Ukuthi akubona bonke abasebenzisi abakubonayo.
Isikrini sokuqala sohlelo lokusebenza emoyeni
Kugrafu yethu, sibonile ukuthi cishe u-30% wabasebenzisi abeqeli ngale kwesikrini sokuqala: lokhu kungenxa yokuthi sinolaka ekuphusheni umsebenzisi ukuthi abhalise. Esikrinini sokuqala, uhlelo lokusebenza lukwazisa ukuthi ubhalise usebenzisa i-Google noma i-Triplt, futhi alukho ulwazi mayelana nokweqa ukubhalisa. Kulabo abashiya isikrini sokuqala, u-16% wabasebenzisi uchofoza okuthi “Okwengeziwe” bese ubuya futhi. Sithole ukuthi bafuna indlela yokubhalisa ngaphakathi esicelweni futhi sizoyikhipha esihlokweni esilandelayo. Ngaphezu kwalokho, u-2/3 walabo abahamba ngokushesha abachofozi lutho nhlobo. Ukuze sithole ukuthi kwenzekani kubo, sakhe imephu yokushisa. Kuvele ukuthi amakhasimende achofoza kuhlu lwezici zohlelo lokusebenza okungezona izixhumanisi ezichofozekayo.
Thatha isikhashana esincane
Ngokuvamile ungabona abantu benyathela izindlela eduze komgwaqo wetiyela. Ukugcina umzamo wokuthola lezi zindlela futhi, uma kungenzeka, uguqule imigwaqo.
Yebo, kubi ukuthi sifunda kubasebenzisi bangempela, kodwa okungenani siqale ukulandelela ngokuzenzakalela amaphethini abonisa inkinga yomsebenzisi kuhlelo lokusebenza. Manje umphathi womkhiqizo uthola izaziso ze-imeyili uma inombolo enkulu “yezihibe” yenzeka—lapho umsebenzisi ebuyela esikrinini esifanayo kaningi.
Ake sibheke ukuthi yimaphi amaphethini kuma-trajectories wabasebenzisi ngokuvamile ajabulisa ukuwabheka ukuze sihlaziye izinkinga nezindawo zokukhula zohlelo lokusebenza:
- Amaluphu nemijikelezo. Amaluphu ashiwo ngenhla yilapho umcimbi owodwa uphinda kuthrekhi yomsebenzisi, isibonelo, ikhalenda-ikhalenda-ikhalenda-ikhalenda. Iluphu enezimpinda eziningi iyinkomba ecacile yenkinga yesixhumi esibonakalayo noma ukumaka umcimbi onganele. Umjikelezo nawo uwumzila ovaliwe, kodwa ngokungafani neluphu uhlanganisa izenzakalo ezingaphezu kwesisodwa, isibonelo: ukubuka umlando wendiza - ukwengeza indiza - umlando wokubuka wendiza.
- Ama-Flowstoppers - lapho umsebenzisi, ngenxa yesithiyo esithile, engakwazi ukuqhubeka nokunyakaza kwakhe akufisayo ngohlelo lokusebenza, isibonelo, isikrini esinesixhumi esibonakalayo esingabonakali kuklayenti. Imicimbi enjalo inehlisa ijubane futhi iguqule umkhondo wabasebenzisi.
- Amaphuzu e-Bifurcation yizenzakalo ezibalulekile ngemva kwalokho izindlela zamakhasimende ezinhlobo ezahlukene zihlukaniswa. Ikakhulukazi, lezi izikrini ezingaqukethe ukuguqulwa okuqondile noma ukubizela esenzweni esiqondiwe, eziphusha ngempumelelo abanye abasebenzisi baqonde kuso. Isibonelo, isikrini esithile esingahlobene ngokuqondile nokuthenga okuqukethwe kuhlelo lokusebenza, kodwa lapho amakhasimende athambekele ekuthengeni noma ekungathengini okuqukethwe, sizoziphatha ngendlela ehlukile. Amaphoyinti e-Bifurcation angaba amaphuzu ethonya ezenzweni zabasebenzisi bakho abanophawu lokuhlanganisa - bangathonya isinqumo sokuthenga noma ukuchofoza, noma uphawu lokususa - banganquma ukuthi ngemva kwezinyathelo ezimbalwa umsebenzisi uzoshiya uhlelo lokusebenza.
- Amaphoyinti okuguqula ahoxisiwe angamaphuzu e-bifurcation. Ungacabanga ngazo njengezikrini ezingase zibangele isenzo esiqondiwe, kodwa ungakwenzi. Lokhu kungase futhi kube iphuzu ngesikhathi lapho umsebenzisi enesidingo, kodwa asikwenelisi ngoba asazi ngakho. Ukuhlaziywa kwe-trajectory kufanele kuvumele lesi sidingo ukuthi sibonakale.
- Indawo yokuphazamisa - izikrini/izigelekeqe ezinganikezi inani kumsebenzisi, azithinti ukuguqulwa futhi "zingafiphalisa" ama-trajectories, okuphazamisa umsebenzisi ezenzweni eziqondiwe.
- Izindawo eziyimpumputhe amaphuzu afihliwe wohlelo lokusebenza, izikrini nezici okunzima kakhulu ukuthi umsebenzisi azifinyelele.
- Amapayipi - izindawo lapho ukuvuza kwethrafikhi
Ngokuvamile, indlela yezibalo yasivumela ukuba siqonde ukuthi iklayenti lisebenzisa uhlelo lokusebenza ngendlela ehluke ngokuphelele kunaleyo evame ukucabanga abaphathi bomkhiqizo lapho bezama ukuhlela isimo sokusetshenziswa esijwayelekile somsebenzisi. Ukuhlala ehhovisi nokuhambela izingqungquthela zemikhiqizo ebanda kunazo zonke, kusenzima kakhulu ukucabanga zonke izinhlobo zezimo zangempela zensimu lapho umsebenzisi ezoxazulula khona izinkinga zakhe esebenzisa uhlelo lokusebenza.
Lokhu kungikhumbuza ihlaya elikhulu. Umhloli ungena endaweni yokucima ukoma futhi uyala: ingilazi kabhiya, 2 izingilazi zikabhiya, 0 izingilazi zikabhiya, 999999999 izingilazi zikabhiya, isibankwa engilazini, -1 ingilazi kabhiya, qwertyuip izingilazi zikabhiya. Ikhasimende lokuqala langempela lingena endaweni yokucima ukoma futhi libuze ukuthi ikuphi indlu yangasese. Ibha igqamuka amalangabi futhi wonke umuntu uyafa.
Abahlaziyi bomkhiqizo, abagxile kakhulu kule nkinga, baqala ukwethula umqondo we-micromoment. Umsebenzisi wesimanje udinga isixazululo esisheshayo enkingeni yakhe. I-Google yaqala ukukhuluma ngalokhu eminyakeni embalwa edlule: inkampani yabiza izenzo zabasebenzisi ezinjalo izikhathi ezincane. Umsebenzisi uyaphazamiseka, avale ngephutha uhlelo lokusebenza, akaqondi ukuthi yini edingekayo kuye, ungena futhi ngemva kosuku, akhohlwe futhi, bese elandela isixhumanisi umngane amthumele sona kusithunywa. Futhi zonke lezi zikhathi azikwazi ukuhlala imizuzwana engu-20.
Ngakho saqala ukuzama ukumisa umsebenzi wenkonzo yokusekela ukuze izisebenzi ziqonde ukuthi inkinga yayiyini cishe ngesikhathi sangempela. Ngesikhathi umuntu efika ekhasini lokusekela futhi eqala ukubhala umbuzo wakhe, singakwazi ukucacisa ingqikithi yenkinga, sazi i-trajectory yakhe - izenzakalo ze-100 zokugcina. Ngaphambilini, senza ngokuzenzakalelayo ukusatshalaliswa kwazo zonke izicelo zosekelo zaba izigaba sisebenzisa ukuhlaziya kwe-ML kwemibhalo yezicelo zosekelo. Ngaphandle kwempumelelo yokuhlukanisa ngezigaba, lapho ama-87% azo zonke izicelo esatshalaliswa ngendlela efanele kwesinye sezigaba eziyi-13, kuwumsebenzi onama-trajectories angathola ngokuzenzakalela isisombululo esifaneleka kakhulu sesimo somsebenzisi.
Asikwazi ukukhipha izibuyekezo ngokushesha, kodwa siyakwazi ukubona inkinga futhi, uma umsebenzisi elandela isimo esesivele sisibonile, mthumelele isaziso sohlelo lokusebenza.
Siyabona ukuthi umsebenzi wokuthuthukisa uhlelo lokusebenza udinga amathuluzi anothile okufunda ama-trajectories abasebenzisi. Ngaphezu kwalokho, ukwazi zonke izindlela ezithathwa ngabasebenzisi, ungavula izindlela ezidingekayo, futhi ngosizo lokuqukethwe okwenziwe ngokwezifiso, izaziso zokucindezela kanye nezinto ze-UI eziguquguqukayo "ngesandla" ziholela umsebenzisi ezenzweni ezihlosiwe ezihambisana nezidingo zakhe futhi zilethe imali. , idatha kanye nelinye inani lebhizinisi lakho.
Okufanele ukuqaphele
- Ukufunda ukuguqulwa komsebenzisi usebenzisa kuphela amafaneli njengesibonelo kusho ukulahlekelwa ulwazi olucebile lolu uhlelo lokusebenza ngokwalo olusinika lona.
- Ukuhlaziywa kokugcinwa kokugcinwa kwama-trajectories wabasebenzisi kumagrafu kukusiza ukuthi ubone ukuthi iziphi izici ozisebenzisayo ukugcina abasebenzisi noma, isibonelo, ukubakhuthaza ukuthi babhalise.
- Amathuluzi okugcina asiza ngokuzenzakalelayo, ngesikhathi sangempela, ukulandelela amaphethini abonisa izinkinga zomsebenzisi kuhlelo lokusebenza, ukuthola nokuvala iziphazamisi lapho kube nzima ukuzibona.
- Basiza ukuthola amaphethini angabonakali okuziphatha komsebenzisi.
- Amathuluzi okugcina akwenza kube nokwenzeka ukwakha amathuluzi e-ML azenzakalelayo okubikezela imicimbi ebalulekile yomsebenzisi namamethrikhi: ukulahlekelwa komsebenzisi, i-LTV namanye amamethrikhi amaningi anqunywa kalula kugrafu.
Sakha umphakathi ozungeza i-Retentioneering ukuze uthole ukushintshana kwamahhala kwemibono. Ungacabanga ngamathuluzi esiwakhayo njengolimi lapho abahlaziyi kanye nemikhiqizo evela kuzinhlelo zokusebenza ezahlukene zeselula newebhu bangashintshana ngemininingwane, amasu angcono kakhulu nezindlela. Ungafunda ukusebenzisa la mathuluzi esifundweni Kanambambili District.
Source: www.habr.com