Ukudala nokukhulisa inkampani entsha kuhlale kuyinselele. Futhi enye yezinselelo ezinkulu imvamisa ilele eqinisweni lokuthi umsunguli wephrojekthi ekuqaleni uphoqeleka ukuthi ahlole ezindaweni eziningi zobungcweti. Kufanele bacwengisise umkhiqizo noma isevisi ngokwayo, bakhe inqubo yokuthengisa, futhi bacabangele ukuthi yimaphi amasu okuthengisa afanele isimo esithile.
Akulula; ukuzijwayeza kuphela kanye nolwazi lwangaphambilini olunganikeza ulwazi oluyisisekelo, kodwa izincwadi ezinhle zochwepheshe nazo zingasiza. Kulesi sihloko, sizobheka izincwadi ezinhlanu zokumaketha okufanele wonke umsunguli wokuqala azifunde.
UkubhalaUmbhalo uqukethe kokubili izincwadi zakamuva nezisunguliwe, ezihlanganisa izici ezihlukahlukene zokumaketha, kusukela kusayensi yezengqondo ukuya kokuthandwa kokuqukethwe okuku-inthanethi kwabathengi. Izincwadi zingesiNgisi—ngaphandle kwekhono lokufunda lolu limi, cishe akunakwenzeka ukwakha inkampani yomhlaba wonke namuhla.
Le yincwadi entsha uma kuqhathaniswa, futhi okubaluleke kakhulu, imibono yayo nayo isemisha (okusho ukuthi asidingida okunye ukulandisa kabusha kwamaqiniso enkathi kaPhilip Kotler). Bobabili ababhali banolwazi olubalulekile ekuthuthukisweni kwebhizinisi kanye nokushayela ukukhula okuqhumayo. Eqinisweni, bobabili uSean Ellis noMorgan Brown bangobaba abasunguli benhlangano "yokugebenga yokukhula".
Leli bhuku liqukethe izincazelo zamamodeli okusabalalisa aphumelela kakhulu asetshenziswa abaqalisi. Uzothola izeluleko ezisebenzayo zokuzisebenzisa futhi uthuthukise izindlela zokugebenga zokukhula enkampanini yakho.
Enye incwadi egxile ekusebenzeni. Umbhali uqhuba eyakhe i-ejensi yokumaketha e-Miami, esebenza neziqalo ze-IT ezimbonini eziningi. Njengoba sazi, ama-techies ngokuvamile angakha umkhiqizo omuhle kakhulu, kodwa athwala kanzima ukuwukhuluma ngendlela eyenza abantu bafune ukuwusebenzisa. Le ncwadi izosiza ukuxazulula leyo nkinga.
Lesi sigaba siqukethe izimpendulo zemibuzo engokoqobo ebhekene nanoma ubani odala okuqukethwe ku-inthanethi. Uzofunda mayelana nezinhlobo eziningi zombhalo ezitholakalayo, izindlela zokusabalalisa okuqukethwe, nezibalo ngokuncanyelwayo kwamaqembu ahlukene ezithameli (ngokwemboni ngisho nendawo). Zonke izitatimende zisekelwe ocwaningweni oluvela ezinkampanini zangempela.
Incwadi engavamile, umbhali ugxile ekusetshenzisweni kobuhlakani bokwenziwa ekukhangiseni okubikezelayo. UMagnus Junemier udale esakhe isigaba semikhiqizo ephumelelayo kuzo zonke izimboni ezihlukahlukene wabe esexoxisana nabaphathi bezinkampani nabaqondisi bezentengiso ababelana ngolwazi lwabo ne-AI.
Ekugcineni, le ncwadi ihlinzeka ngolwazi ngokusetshenziswa kobuchwepheshe obusha bokuncintisana kobuhlakani, amanani aqagelayo, ukwanda kokuthengiswa kwe-e-commerce, ukutholwa okuholayo nokutholwa kwamakhasimende, ukuhlukaniswa kwedatha, nokuthuthukisa ukusebenziseka.
UNir Ayal uyingcweti ekwakhiweni kokuziphatha. Incwadi yakhe ithatha idatha eqoqwe eminyakeni eyishumi yokuhlolwa nokucwaninga kulo mkhakha. Umgomo oyinhloko wombhali wawuwukuphendula umbuzo wokuthi kungani abantu bethenga umkhiqizo othile, kodwa indlela yokwakha umkhuba wokuthenga. Okunye okubalulekile: umbhali-kanye u-Ryan Hoover, umsunguli wesayithi elidumile lokuqalisa i-Product Hunt, usize ukwenza okuqukethwe kusebenze nakakhulu.
Incwadi ichaza amaphethini omhlaba wangempela asetshenziswa izinkampani zesimanje ukuze zihehe futhi zigcine ukunaka emkhiqizweni wazo futhi zakhe ukuxhumana okuqinile nezithameli zazo. Ngakho-ke, uma ubheka ukuthuthukisa ukusebenza nokugcinwa kwephrojekthi yakho, lokhu ukufunda okuhle kakhulu.
Incwadi kaMike Lewis yakamuva edayiswa kakhulu yincwadi ekhuluma ngezazi zokusebenza kwengqondo nososayensi ababili, uDaniel Kahneman no-Amos Tversky. Yize ingeyona incwadi emayelana nebhizinisi noma ukumaketha, ihlinzeka ngokuqondisisa nge-psychology ngemuva kwezinqumo eziyimpumelelo nezingaphumeleli.
Yilokho kuphela okwanamuhla. Yiziphi ezinye izincwadi eziwusizo zokumaketha ozaziyo? Yabelana ngezihloko nezixhumanisi emazwaneni - sizoqoqa lonke ulwazi oluwusizo endaweni eyodwa.
Source: www.habr.com
