Ukudala nokuthuthukisa inkampani entsha kuhlale kuyinqubo enzima. Futhi enye yezinkinga eziyinhloko ngokuvamile ukuthi umsunguli wephrojekthi ekuqaleni uphoqeleka ukuba azicwilise ezindaweni ezihlukahlukene zolwazi. Kumelwe athuthukise umkhiqizo noma isevisi ngokwayo, akhe inqubo yokuthengisa, futhi acabange ukuthi yiziphi izindlela zokuthengisa ezifanele esimweni esithile.
Lokhu akulula, ulwazi oluyisisekelo lunganikezwa kuphela ngokwenza kanye nolwazi lwangaphambilini, kodwa izincwadi ezinhle zochwepheshe zingasiza lapha. Kulesi sihloko, sizobheka izincwadi ezinhlanu zokumaketha wonke umsunguli wokuqalisa okufanele azifunde.
Ukubhala: umbhalo uqukethe kokubili izincwadi zakamuva kakhulu nezivele zifakazelwe ezembula izici ezihlukahlukene zokumaketha kusukela kungqondongqondo kuya kokuthandwa ngabathengi bokuqukethwe ku-inthanethi. Izincwadi zesiNgisi - ngaphandle kwekhono lokufunda ngalolu limi namuhla cishe akunakwenzeka ukwakha inkampani yomhlaba wonke.
Incwadi entsha impela, futhi okubaluleke kakhulu, imibono ekuyo nayo isemisha (okungukuthi, asibhekani nokuphinda kulandiswe amaqiniso avamile kusukela esikhathini sikaPhilip Kotler). Bobabili ababhali banolwazi olubalulekile lokuthuthukisa amabhizinisi nokuletha ukukhula okuqhume ezinkampanini. Ngokuvamile, bobabili uSean Ellis noMorgan Brown bangobaba abasungula ukunyakaza kokukhula kwe-hacker.
Incwadi iqukethe izincazelo zamamodeli okusabalalisa asebenza kahle kakhulu asetshenziswa abaqalisi. Uzothola izeluleko ezisebenzayo ekusetshenzisweni kwabo nasekuthuthukisweni kwamasu okukhula nokugebenga enkampanini yakho.
Enye incwadi ehloselwe ukuzijwayeza. Umbhali uqhuba i-ejensi yakhe yokumaketha e-Miami, futhi le nkampani isebenza neziqalo ze-IT emikhakheni eyahlukene. Njengoba wazi, ngokuvamile "ama-techies" angakha umkhiqizo omuhle, kodwa abazi ukuthi bangakhuluma kanjani ngendlela yokuthi abantu bafune ukuyisebenzisa. Lo msebenzi uzosiza ukuxazulula le nkinga.
Nazi izimpendulo zemibuzo ephathekayo noma ubani odala okuqukethwe ku-inthanethi abhekana nayo. Uzofunda ukuthi zingaki izinhlobo zombhalo ezifanele ukusetshenziswa, izindlela zokusabalalisa okuqukethwe, kanye nezibalo mayelana nezintandokazi zamaqembu ahlukene ezithameli (ngokwezimboni ngisho nendawo yezwe). Zonke izitatimende zisekelwe kumacala ezinkampani zangempela.
Incwadi engavamile, umbhali wayo ogxile ekusetshenzisweni kobuhlakani bokwenziwa ukuxazulula izinkinga zokubikezela zokumaketha. UMagnus Yunemir udale esakhe isigaba semikhiqizo ephumelelayo ezimbonini ezehlukene, wabe esexoxisana nama-CEO nama-CMO ezinkampani ezimtshele ngokuhlangenwe nakho kwazo nge-AI.
Ngenxa yalokho, encwadini ungathola ulwazi mayelana nokusetshenziswa kobuchwepheshe obusha bobuhlakani bokuncintisana, intengo yokubikezela, ukuthengisa okwandayo ku-e-commerce, isizukulwane esiholayo kanye nokutholwa kwamakhasimende, ukuhlukaniswa kwedatha nokuthuthukisa ukusebenziseka.
UNir Ayal uyingcweti ekwakhiweni kokuziphatha. Incwadi yakhe ihlanganisa idatha eqoqwe eminyakeni eyishumi yokuhlolwa nokucwaninga kule ndawo. Umsebenzi oyinhloko umlobi azibekele wona wawungaphenduli umbuzo wokuthi kungani abantu bethenga lokhu noma lowo mkhiqizo, kodwa indlela yokwenza umkhuba wokuthenga. Ukuhlanganisa okukhulu: umbhali-munye kwakungu-Ryan Hoover, umsunguli wesayithi elidumile lokuqalisa i-Product Hunt, osize ukwenza izinto zisebenze nakakhulu.
Le ncwadi ichaza amaphethini wangempela izinkampani zanamuhla eziwasebenzisayo ukuheha nokugcina ukunaka emkhiqizweni wazo nokwakha ukuxhumana okuqinile nezethameli. Ngakho-ke uma ufuna ukuthuthukisa ukusebenza nokugcinwa kwephrojekthi yakho, lokhu ukufunda okuhle.
Omunye othengiswa kakhulu nguMike Lewis. Le yincwadi ekhuluma ngezazi zokusebenza kwengqondo nososayensi ababili uDaniel Kahneman no-Amos Tversky. Umsebenzi ngokwawo awuphathelene nebhizinisi nokumaketha, kodwa ngosizo lwawo ungakwazi ukulandelela futhi uqonde i-psychology elele ngemuva kokuthatha izinqumo eziphumelelayo nezingaphumeleli.
Yilokho kuphela okwanamuhla, yiziphi ezinye izincwadi eziwusizo mayelana nokumaketha ozaziyo? Yabelana ngamagama nezixhumanisi kumazwana - sizoqoqa zonke izinzuzo endaweni eyodwa.
Source: www.habr.com