Molo, igama lam nguAlexey. Ndisebenza kwintsimi ye-IT. Ndichitha ixesha elininzi kwiinethiwekhi zentlalo kunye nemiyalezo ekhawulezayo yomsebenzi. Yaye ndavelisa iindlela ezahlukahlukeneyo zokukhobokisa. Ndaphazamiseka emsebenzini kwaye ndajonga kuFacebook ukuze ndibone ukuba zingaphi “izinto ezithandwayo” ezifunyenweyo. Kwaye endaweni yokuqhubeka nokusebenza ngemibhalo emitsha, ndandibambelele kwimeko yakudala. Ndiphantse ndathatha i-smartphone yam izihlandlo ezininzi ngeyure-kwaye ukuya kuthi ga kumlinganiselo othile oku kwandithoba. Yanika ulawulo kubomi.
Ngaxa lithile ndakhe ndema, ndacinga ngayo, ndaza ndagqiba kwelokuba kukho undonakele. Ndeva imitya emva kwamagxa am eyayisoloko inditsala, indinyanzela ukuba ndenze izinto ekwakungeyomfuneko ukuba ndizenze.
Ukusukela kumzuzu wokwazisa, ndineziyobisi ezimbalwa-kwaye ndiza kukuxelela indlela endizilahle ngayo. Ayiyonyani into yokuba iiresiphi zam ziya kukufanela okanye ziya kuvunywa nguwe. Kodwa ukwandisa itonela lenyani kunye nokufunda izinto ezintsha ngokuqinisekileyo akuyi kuba yingozi.
-Pa-ap, ngaba sonke sinokungena kwifoto enye? Musa ukoyika, ndine-engile ebanzi kwi-smart phone yam.
Imbali yomba wokulutha
Ngaphambili, ukukhotyokiswa, njengeziyobisi kunye nokulutha, kubandakanya ukuxhomekeka kwiziyobisi kunye nokuba likhoboka leziyobisi. Kodwa ngoku eli gama lisebenza ngakumbi kwiziyobisi zengqondo: ukungcakaza, i-shopaholism, iinethiwekhi zentlalo, umlutha wephonografi, ukutya kakhulu.
Kukho iziyobisi ezamkelwa luluntu njengesiqhelo okanye ngokwemiqathango eqhelekileyo - ezi zizenzo zomoya, iinkolo, ukubakho emsebenzini, kunye nemidlalo egqithisileyo.
Ngophuhliso lwemithombo yeendaba kunye ne-IT sphere, kuye kwavela iintlobo ezintsha zokulutha-umlutha kamabonwakude, umlutha kwinethiwekhi yoluntu, umlutha kwimidlalo yekhompyuter.
Ubukhoboka buhamba nempucuko yethu kuyo yonke imbali yayo. Ngokomzekelo, umntu uyakuthanda ukuloba okanye ukuzingela yaye akanakuhlala ekhaya ngeempelaveki. Ukuba likhoboka? Ewe. Ngaba ichaphazela unxibelelwano lwentlalo, itshabalalisa usapho kunye nobuntu? Hayi. Oku kuthetha ukuba ukuba likhoboka lamkelekile.
Umntu unomlutha wokwenza amabali nokubhala iincwadi. Asimov, Heinlein, Simak, Bradbury, Zilazni, Stevenson, Gaiman, King, Simmons, Liu Cixin. Ude ubeke inqaku lokugqibela, awuyi kukwazi ukuzola, ibali lihlala kuwe, abalinganiswa bafuna indlela yokuphuma. Ndiyazi kakuhle le nto kum. Kukukhobokisa - kunjalo kunjalo. Ibalulekile eluntwini kwaye iluncedo - kunjalo, ewe. Siya kuba ngubani ngaphandle kweLondon kunye neHemingway, ngaphandle kweBulgakov kunye neSholokhov.
Oku kuthetha ukuba iziyobisi zinokwahluka- zibe luncedo, zibe luncedo ngokwemiqathango, zamkeleke ngokwemiqathango, zamkeleke ngaphandle kwemiqathango, zibe yingozi.
Xa ziba yingozi kwaye zifuna unyango, kukho umlinganiselo omnye kuphela. Xa umntu eqala ukulahlekelwa ngokukhawuleza kwintlalontle, uhlakulela i-anhedonia kwezinye izinto zokuzonwabisa kunye nokuzonwabisa, ugxininise kumlutha, kwaye uqala ukufumana utshintsho kwindlela yokuziphatha kwengqondo. Ukukhotyokiswa kukusembindini wendalo yakhe yonke.
I-syndrome yenzuzo elahlekileyo. Ubomi bam kwiinethiwekhi zentlalo kufuneka bubonakale buqaqambile kwaye bubuhle ngakumbi kunabanye
I-SUV mhlawumbi yeyona nto ikhohlisayo kwii-syndromes. Uyiqhela kakuhle kwaye uzolile ngenxa yeVkontakte, Facebook kunye ne-Instagram.
I-Instagram ngokubanzi isebenza ngokukodwa kumgaqo we-FoMO - akukho nto ngaphandle kwemifanekiso ene-syndrome yenzuzo elahlekileyo. Yiyo loo nto abathengisi bemthanda kakhulu, kuba kukho uhlahlo lwabiwo-mali oluhle lwentengiso. Ngenxa yokuba umsebenzi uqhutywa ngabaphulaphuli abanomlutha ngokupheleleyo. Kufana ne "pusher" ehamba kwitheko apho wonke umntu ungumlutha we-heroin.
Ewe, sinokuthi i-Instagram iyakukhuthaza ukuba ufezekise impumelelo. Uyabona ukuba umhlobo unemoto entsha, okanye waya eNepal - kwaye wenza imizamo eyongezelelweyo yokufezekisa okufanayo. Kodwa le yindlela eyakhayo. Bangaphi abantu abakwaziyo ukuguqula ulwazi olufunyenwe ngolu hlobo, bangabi nomona, kodwa babone kuphela amathuba kunye neefowuni?
I-syndrome elahlekileyo yenzuzo kwingqiqo ye-classical luloyiko olugqithisileyo lokuphoswa kwisiganeko esinomdla okanye ithuba elihle, elicatshukiswayo, phakathi kwezinye izinto, ngokujonga iinethiwekhi zentlalo. Kukholelwa ukuba ngokophando, i-56% yabantu baye bafumana i-SUD kanye kanye ebomini babo.
Abantu bahlala befuna ukuqaphela imicimbi yabahlobo babo kunye nabalingane babo. Boyika ukushiywa ngaphandle. Boyika ukuziva "njengabalahlekileyo" - uluntu lwethu luhlala lusiqhubela koku. Ukuba awuphumeleli, kutheni uphila?
Ziziphi iimpawu zeSUV:
- Ukoyika rhoqo ukuphoswa zizinto ezibalulekileyo kunye neziganeko.
- Umnqweno ogqithisileyo wokubandakanya naluphi na uhlobo lonxibelelwano loluntu.
- Umnqweno wokukholisa abantu rhoqo kwaye ufumane imvume.
- Umnqweno wokufumaneka kunxibelelwano ngamaxesha onke.
- Umnqweno wokuhlaziya rhoqo ukutya kwenethiwekhi yoluntu.
- Imvakalelo yokungonwabi kakhulu xa i-smartphone ingekho.
UNjingalwazi uAriely: "Ukuskrola kwimithombo yeendaba zentlalo akufani nokuthetha nabahlobo bakho ngesidlo sasemini kunye nokuva ukuba bayichithe njani impelaveki yabo yokugqibela. Xa uvula i-Facebook kwaye ubone abahlobo bakho behleli ebharini ngaphandle kwakho-ngaloo mzuzu-unokucinga ukuba ubunokuchitha njani ixesha lakho ngokwahlukileyo.»
Umntu uzama ukucinezela iimvakalelo ezingakhiyo. Uzama ukubonisa ukuba ubomi bakhe bucebile, buqaqambileyo, bugcwele kwaye bunomdla. Akayena "olahlekileyo", uphumelele. Umsebenzisi uqala ukuthumela iifoto kwi-Instagram ngolwandle, iimoto ezibizayo, kunye neeyacht ngasemva. Yiya ku-Instagram ngokwakho kwaye ubone ukuba zeziphi iifoto ezithandwa kakhulu. Amantombazana achaphazeleka ngakumbi koku - kubalulekile kubo ukuba babonakalise ukuba oogxa babo, abo bafunda nabo kunye nabanye abafundi "bangama-suckers akrazukileyo eKhatsapetovka" - kwaye ungukumkanikazi we-Instagram obambe ikamva ngeendevu. Ewe, okanye kutheni ekwazile ukubamba isoka elilandelayo.
I-selfie yokuqala efakwe kwi-Instagram. Eyona ngxaki inkulu yayiyi-ermine, ukuze ingajiki okanye ilume.
Yiya ku-Instagram, jonga iibloggers zobuhle eziphezulu. Elunxwemeni, phakathi kwemithi yesundu, kwiingubo ezimhlophe ezingangcoliswanga yisanti, kwi-yacht eqashiweyo ebiza imali eninzi okanye imoto, kunye nabafoti abachwephesha abaya kubuyisela imifanekiso kaninzi. Kwanokutya kukhanya ngakumbi, kwaye i-champagne ibengezela njengomoya welanga obanjwe ngumagnetic. Yintoni eseleyo yenyaniso yenjongo apho?
Babonisa ngamandla, esidlangalaleni ubomi babo, kwaye kwangaxeshanye babonisa indlela abakhubazekileyo ngayo yi-SUD syndrome. Bakhuphe ngaphandle kwesi sithuba, cima i-Intanethi, kwaye baya kuqalisa ukurhoxa. Ngenxa yokuba abayi kukwazi ukuthi "Ngoobani?", "Bazichaza njani ngaphandle kwe-akhawunti yenethiwekhi yoluntu?", "Ngoobani kuluntu, yintoni indima yabo yentlalontle?", "Yintoni abayenzileyo?" oko akuloncedo kuphela eluntwini, kodwa nakwizithandwa zakho kunye nabahlobo bakho?
Kwaye ababhalisi babo batsalwa kwisangqa esikhohlakeleyo se-SUV - baphupha ngokuba yimpumelelo kwaye baqhakazile. Kwaye, ngokusemandleni, bolula imilenze yabo kwiifoto, bajike esinqeni sabo ukuze "iindlebe" zingabonakali, bajike ubuso babo ukuze iziphene zingabonakali, banxibe izihlangu eziphakamileyo ezingenakunqwenelekayo, bathathe iifoto phambi kwabo. iimoto ezingasoze zibe zezabo. Kwaye bayasokola ngokwasengqondweni. Kwaye bayayeka ukuba ngokwabo-ubuntu obuninzi, obukhethekileyo, obunomdla kakhulu.
Uninzi lwabantu kwiintanethi zentlalo benza umfanekiso ofanelekileyo wabo. Ipateni iphinda iphindwe kwaye isasazeke kumalungu abaphulaphuli abangabonakaliyo abanokuqala ukufumana ii-SUDs.
Le asiyonyoka ye-Ouroboros eziluma umsila wayo. Sisidenge esi sisidenge kwaye sihamba ze siziluma iimpundu. Kwaye esidlangalaleni. , esebenzise eli nqaku le-SUV ukutsala kunye nokugcina abasebenzisi. I-SUV syndrome ibe sisiseko sesicwangciso soshishino.
Iziphumo: I-UVB inempembelelo eyonakalisayo kwimpilo yengqondo yabantu. Ifiphalisa imida yobuntu, yenza ukuba umntu achaphazeleke kwiindlela zokwexeshana, ezidla amandla amakhulu ngokwasemzimbeni nasengqondweni. Oku kunokukhokelela kudandatheko. Amaxesha amaninzi, abantu abasesichengeni se-SUD bafumana isithukuthezi esibuhlungu kunye nokungaqondani kwengqondo phakathi kokuba bafuna ukuba ngubani nokuba bangoobani kanye kanye. Umahluko phakathi "kokuba kunye nokuvela." Abantu baya kude bazichaze ngemithombo yeendaba zentlalo: "Ndiyathumela, ke ndikhona."
Phubbing. Ngaba ukhe wajonga ukuba zingaphi iilike ozifumeneyo ngoku ubume emngcwabeni kamakhulu wakho?
Kangaphi ngemini sithatha i-smartphone? Yenza izibalo. Masiwenze lula umsebenzi. Mangaphi amaxesha xa uthatha i-smartphone yakho kwimizuzu eyi-10? Cinga ukuba kutheni wenze oku, ngaba kukho imfuneko engxamisekileyo yoku, ngaba kukho into esongela ubomi bakho okanye abahlobo bakho, ngaba kukho umntu owakufowunelayo okanye akunjalo, ngaba ubufuna ngokukhawuleza ulwazi lwetyala?
Ngoku uhleli kwi cafe. Jonga kokukujikelezile. Bangaphi abantu, endaweni yokunxibelelana, abangcwatywe kwizixhobo ze-elektroniki?
I-Phubbing ngumkhwa wokuhlala uphazanyiswa yigajethi yakho ngelixa uthetha nomntu wakho. Kwaye kungekhona kuphela kwi-interlocutors. Amatyala ashicilelwe ngabantu abaphazanyiswa zii-smartphones zabo ngexesha lomtshato wabo kunye nomngcwabo wezalamane ezisondeleyo. Ngoba? Eli liqhinga elincinci le-psychophysiological elisetyenziswa zombini uFacebook kunye ne-Instagram. Umvuzo oguquguqukayo. Uthathe i-selfie, wathatha ifoto yomtshato, wabhala inqaku elilusizi malunga nomngcwabo - kwaye ngoku utsalwa ngokuthe ngqo ukubona ukuba bangaphi abantu "abakuthandayo" kunye "nokwabelana" nawe. Bangaphi abantu abakubonileyo, abakukhathaleleyo, kangakanani na ukuba awuwedwa. Lo ngumlinganiselo wempumelelo yoluntu.
Imigaqo esisiseko ye-phubbing:
- Ngoxa esitya, umntu akakwazi ukuzikrazula kude nesixhobo.
- Bamba i-smartphone yakho esandleni sakho nokuba uhamba.
- Ubambe i-smartphone ngokukhawuleza xa kukho izilumkiso zesandi, ngaphandle kwencoko nomntu.
- Ngexesha lokuphumla, umntu uchitha ixesha lakhe elininzi esebenzisa igajethi.
- Uloyiko lokuphoswa yinto ebalulekileyo kwisondlo seendaba.
- Ukuskrola okungenamhlaba kwinto esele ibonwe kwi-Intanethi.
- Umnqweno wokuchitha ixesha lakho elininzi kwinkampani ye-smartphone.
UMeredith David ovela kwiYunivesithi yaseBaylor ukholelwa ukuba i-phubbing inokonakalisa ubudlelwane: "Kubomi bemihla ngemihla, abantu bahlala becinga ukuba ukuphazamiseka okuncinci kwi-smartphone akwenzi mahluko ungako kubudlelwane. Nangona kunjalo, iziphumo zophando zibonisa ukuba ukusetyenziswa rhoqo kwefowuni ngomnye wabalingani kukhokelela ekunciphiseni okubukhali kokwaneliseka kubudlelwane. I-Phubbing inokukhokelela kuxinzelelo, ke qwalasela ubungozi obunokubakho be-smartphone kubudlelwane obusondeleyo»
IPhubbing kunye neSUV zinxulumene ngokusondeleyo.
Isazinzulu uReiman Ata uthathe isigqibo sokubala ukuba lingakanani ixesha alichitha kwi-smartphone yakhe ngosuku. Kwaye umphumo wamoyikisa. Wayecinga ukuba wayesiba iiyure ezi-4 nemizuzu engama-50 ebomini bakhe. Kwaye ngethamsanqa wadibana nengcebiso yomyili kaGoogle wangaphambili uTristan Harris: tshintshela ifowuni yakho kwimowudi ye-monochrome. Ngosuku lokuqala nge-smartphone ye-monochrome, u-Reiman Ata wasebenzisa isixhobo kwiyure enesiqingatha kuphela (iiyure eziyi-1,5!) Akunjalo nje ukuba abaqulunqi bojongano lomsebenzisi benza imifanekiso emihle kakhulu ukuba "ufuna ukuyikhotha," njengoko uSteve Jobs watsho. . Kwaye akazange avume ukuba abantwana bakhe basebenzise iimveliso zenkampani yakhe. USteve wayesazi indlela yokudala umlutha phakathi kwabasebenzisi - wayeyingqondi.
Ke nantsi i-hack encinci yobomi. Zama. Jonga. Yiba ziintanda-bulumko zendalo.
Kuseto lwe-iOS → Ngokubanzi → Ufikelelo → Bonisa Uhlengahlengiso → Izihluzi zeMibala. Vula into ethi "Izihluzi", kwaye ukhethe u-"Shades of Grey" kwimenyu eyehlayo.
phezu AndroidVula imo yomphuhlisi. Vula Useto → Inkqubo → Malunga neFowuni uze ucofe "Yakha Inombolo" izihlandlo ezininzi. KwiSamsung Note 10+ yam, ikwindawo eyahlukileyo ngokupheleleyo—ujongano kufuneka ukuba luyilwe zii-aliens. Emva koko yiya kwiSetingi → Inkqubo → Iinketho zoMphuhlisi, "Ukwenziwa kweHardware okukhawulezileyo," khetha "Simulate anomaly," kwaye ukhethe "Monochrome mode" kwimenyu eyehlayo.
Ngokuqinisekileyo. Uya kucelwa ukuba uthathe ifowuni kancinci kakhulu. Ayisayi kuphinda ibukeke njengelekese.
Iziphumo: I-Phubbing, njenge-SUV ehambelana nayo, ityhalela ekubalekeni kwaye ithathela indawo impendulo yokwenyani neyendalo ngokwasengqondweni kwizivuseleli ezibekwe ziinethiwekhi zentlalo kunye nezixhobo zombane. Oku kukhokelela ekutshintsheni kwengqondo, ukuqhawulwa kobudlelwane boluntu, ngamanye amaxesha ukuwohloka kwentsapho kwaye, kwimeko embi kakhulu, ukuphazamiseka kwengqondo emdeni, njengokudakumba.
Snapchat dysmorphophobia. Thatha iselfie ebusweni bam
Ngequbuliso, kwavela esinye isifo. Ngapha koko, ukubakho kugqiba ingqondo.
I-dysmorphophobia endala, ekudala ifundelwa ifumene imibala emitsha kunye neenkalo. Kulapho umntu ekholelwa ukuba umbi, umbi, uhlazekile yile nto, kwaye uyaluphepha uluntu.
Kwaye emva koko oogxa baseBoston Medical School ngequbuliso nangequbuliso bafumanisa ukuba kukho enye indlela entsha yokutenxa. Bahlalutya iingxelo zoogqirha beplastiki. Kwaye kwavela ukuba sele kukho inxalenye enkulu yabemi abeza koogqirha kwaye bafuna ukuba ubuso babo benziwe, njengakwi-selfie.
Ayisiyiyo nje ifoto ye-selfie, kodwa enye icutshungulwe “ziihombi” ezahlukeneyo ezifakwe kwii-smartphones zanamhlanje. Njengoko unokuthekelela, amantombazana ahlala efaka isicelo.
- Gqirha, ungandenzela ubuso obufana noTitian obupeyintwe kum?
Kwaye nantsi eyona impambano ecacileyo iqala. Ngokutsho kwe-American Academy of Facial Plastic and Reconstructive Surgery, i-55% yezigulane eziguqukele koogqirha beplastiki zichaza isizathu sotshintsho oluyimfuneko - ukwenzela ukuba i-selfie ivele ibe yinto enkulu ngaphandle kokusetyenziswa kwe "beautifiers" kunye ne-Photoshop. Njengaye, zonke izidenge ezine-Photoshop ziya kuzenza iKardashian.
Ngoko igama elitsha liye lavela: i-Snapchat dysmorphophobia syndrome.
UMark Griffiths, omnye wababhali abakhankanyiweyo behlabathi kwicandelo letekhnoloji yokulutha kwengqondo, ingcali ekhokelayo kuphononongo lwezengqondo lwabangcakazi, uMlawuli weCandelo loPhando lweMidlalo yeHlabathi, iCandelo leNgqondo, kwiYunivesithi yaseNottingham Trent, e-UK wathi: “... Ndixoxa ukuba uninzi lwalabo basebenzisa i-Intanethi ngokugqithisileyo abakhotyoki ngokuthe ngqo kwi-Intanethi, kubo i-Intanethi luhlobo lwendawo yokuzalisa yokugcina ezinye izilutha ... Ndiyakholelwa ukuba ukwahlula kufuneka kwenziwe phakathi kokulutha ngokuthe ngqo. kwi-Intanethi kunye neziyobisi ezinxulumene nezicelo ze-Intanethi»
Iziphumo: Ukutshintsha ubuso bakho kulula kakhulu ngetekhnoloji yangoku. Nangona kukho ukufa ngelishwa. Kodwa ngaphakathi kwenu kuya kuba yinto enye. Ayizukukunika amandla amakhulu. Kodwa i-selfies ayizange ikhokelele nabani na ukuba aphumelele. Kodwa umphumo ufana ne-cognitive dissonance kunye nokukhungatheka. Kuyafana "ukuba" kunye "nokubonakala."
Ukutshiswa kwe-dopamine receptors. Awukwazi ukutshisa kuphela indlu, kodwa kunye nengqondo yakho
Emuva ngo-1953, uJames Olds noPeter Milner babezama ukuqonda impuku engaqondakaliyo. Bafakela i-electrode engqondweni yakhe baze bathumele umsinga ngayo. Babecinga ukuba bavula indawo yengqondo elawula uloyiko. Iindaba ezimnandi zezokuba izandla zabo zakhula zisuka kwindawo engalunganga - kwaye bafumanisa. Kuba impuku, endaweni yokuba ibaleke ekoneni apho yothuke khona, yayisoloko ibuyela apho.
Abafana baziva kuphela indawo engaziwayo yengqondo, kuba bafaka i-electrode ngokungalunganga. Ekuqaleni bagqiba kwelokuba impuku ifumana ulonwabo. Uthotho lwemifuniselo lwabhida ngokupheleleyo izazinzulu kwaye zaqonda ukuba ibuzi lifumana umnqweno kunye nolindelo.
Kwangaxeshanye, ezi “mpundu zasemajukujukwini” zafumanisa isiqalekiso sentengiso esibizwa ngokuba “yi-neuromarketing.” Kwaye abathengisi abaninzi bavuya.
Indlela yokuziphatha yayilawula ngelo xesha. Kwaye izifundo zathi xa le ndawo yengqondo ivuselelwe, baziva - bakholelwa okanye hayi - baphelelwe lithemba. Oku kwakungengomava olonwabo. Yayingumnqweno, ukuphelelwa lithemba, ukufuna ukuphumeza okuthile.
Abadala kunye noMilner abazange bafumane iziko lokuzonwabisa, kodwa yintoni i-neuroscientists ngoku ebizwa ngokuba yinkqubo yomvuzo. Indawo abayivuselelayo yayiyinxalenye yesiseko sobuchopho esikhuthazayo samandulo esathi savela ukusikhuthaza ukuba senze kunye nokusebenzisa.
Umhlaba wethu wonke ngoku uzaliswe zizixhobo ezibangela i-dopamine-imenyu yokutyela, iisayithi zamanyala, iinethiwekhi zentlalo, amatikiti elotho, intengiso kamabonakude. Kwaye konke oku kusiguqula, enye indlela okanye enye, kwi-Olds kunye ne-Milner's rat, ophuphayo ekugqibeleni ubalekela kulonwabo.
Nanini na xa ingqondo yethu ibona ukubakho komvuzo, ikhupha i-neurotransmitter dopamine. Sibona ifoto kaKim Kardashian okanye udade wabo enxibe i-lingerie eqinileyo- kwaye i-dopamine ibetha ngokupheleleyo. I-alpha "indoda" isabela kwiifom ezigobileyo kunye nezinqe ezibanzi - kwaye iyaqonda ukuba ezi mazi zilungele ukuzala. I-Dopamine ixelela yonke ingqondo ukuba igxile kulo mvuzo kwaye iwufumane ezandleni zethu ezincinci ezibawayo ngazo zonke iindleko. Ukungxama kwe-dopamine ngokwayo akubangeli ulonwabo; kunoko, kuyavuyisa. Siyadlala, sonwabile kwaye sinomdla. Siyakuqonda ukubakho kolonwabo kwaye sikulungele ukusebenza nzima ukuze sikufikelele. Sibukele indawo ye-porn kwaye sikulungele ukutsiba kweli qela lesondo elimnandi. Sisungula iWorld of Tanks kwaye sikulungele ukuphumelela ngokuphindaphindiweyo.
Kodwa sihlala sifumana i-bummer. I-Dopamine yakhululwa. Akukho siphumo.
Siphila kwihlabathi elahluke ngokupheleleyo. Ukunyuka kwe-dopamine emehlweni, ivumba okanye incasa yokutya okunamafutha okanye okumnandi xa sidlula ukutya okukhawulezayo. Ukukhutshwa kwe-dopamine kuqinisekisa ukuba sifuna ukutya kakhulu. Ithuku elimangalisayo kwiXesha laMatye, xa ukutya kwakubalulekile. Kodwa kwimeko yethu, utyando ngalunye lwe-dopamine yindlela yokutyeba nokufa.
I-neuromarketing isebenzisa njani isondo? Ngaphambili, phantse kuyo yonke impucuko yabantu, abantu abahamba ze bathatha imbonakalo ecacileyo phambi kwabakhethiweyo babo, abathandekayo okanye abathandi. Kule mihla isondo sivela kuyo yonke indawo - intengiso engaxhunyiwe kwi-intanethi, intengiso ye-intanethi, iisayithi zokuthandana, iisayithi zephonografi, imiboniso bhanyabhanya kamabonakude kunye nothotho (khumbula nje "i-Spartacus" kunye "nomdlalo wezihlalo zobukhosi"). Ngokuqinisekileyo, umnqweno obuthathaka kunye nobuthathaka wokwenza kwimeko enjalo ngaphambili bekuya kuba yinto engekho ngqiqweni ukuba ufuna ukushiya i-DNA yakho kwi-pool pool. Ngaba unokuyicinga indlela i-dopamine receptors esebenza ngayo? Njengakwiqhula: "Izazinzulu zenyukliya zaseUkraine zifumene impumelelo engazange ibonwe ngaphambili - kwiziko lamandla enyukliya laseChernobyl bavelise amandla onyaka onesiqingatha ngemizuzwana nje emithathu."
U-Titian wayengowokuqala ukuqonda indlela isondo elichaphazela ngayo ukuthengiswa kwemizobo.
I-Intanethi yanamhlanje iyonke ibe sisikweko esigqibeleleyo sesithembiso somvuzo. Sijonge iGrail yethu eNgcwele. Ulonwabo lwethu. Ulonwabo lwethu. “Umtsalane wethu” (c) Sicofa impuku... njengempuku esekhejini, sinethemba lokuba kwixesha elizayo siya kuba nethamsanqa.
Abaphuhlisi bemidlalo yekhompyuter kunye nevidiyo ngabom basebenzisa ukomeleza i-dopamine kunye nomvuzo oguquguqukayo ("iibhokisi zokuphanga" ezifanayo) ukubamba abadlali. Thembisa ukuba "incwadi yokuphanga" elandelayo iya kuba ne-BFG9000. Olunye uphononongo lwafumanisa ukuba ukudlala imidlalo yevidiyo kubangele utyando lwe-dopamine olunokuthelekiswa nokusetyenziswa kwe-amphetamine. Awukwazi ukuqikelela ukuba uya kufumana nini amanqaku okanye uhambele kwelinye inqanaba, ngoko ke i-neurons yakho ye-dopaminergic iqhubeka idubula kwaye unamathele kwisitulo sakho. Makhe ndikukhumbuze nje ukuba ngo-2005, u-Lee Seng Sep oneminyaka engama-28 ubudala owayelungisa ibhoyila wasweleka ngenxa yokungaphumeleli kwentliziyo emva kokudlala iStarCraft iiyure ezingama-50 ngokuthe ngqo.
Uskrola kwi-feed yeendaba ezingapheliyo kwi-VKontakte kunye ne-Facebook, kwaye musa ukucima i-YouTube autoplay. Kuthekani ukuba, kwimizuzu embalwa, kuya kubakho isiqhulo esihle, umfanekiso ohlekisayo, ividiyo ehlekisayo kwaye uya kufumana ulonwabo. Kwaye ufumana kuphela ukudinwa kunye nokutshiswa kwe-dopamine
Zama ukungazifundi iindaba, ungahambi kwiintanethi zentlalo ubuncinci iiyure ezingama-24, uthathe ikhefu kumabonwakude, unomathotholo, iimagazini kunye neewebhusayithi ezondla uloyiko lwakho. Ndikholelwe, ihlabathi aliyi kuwela, i-crystal axis yomhlaba ayiyi kudilika, ukuba yonke imini ushiywe kuphela kuwe, intsapho yakho kunye nabahlobo bakho, iminqweno yakho yokwenyani, oye wayilibala ixesha elide.
Sinezona zimbalwa ze-dopamine receptors kwiingqondo zethu. Kwaye bathatha ixesha elide ukuchacha. Kutheni ucinga ukuba i-anhedonia ihlala ixesha elide phakathi kwamakhoboka eziyobisi, abalandeli beendawo ezingamanyala, abangcakazayo, abathengisayo, kunye neeblogi eziphezulu eziye zafumana isiqendu esidakumbayo? Kuba inkqubo yokubuyisela i-dopamine receptors inde, iyacotha kwaye ayisoloko iphumelela.
Kwaye kungcono ukubagcina kwasekuqaleni.
Ndikuthembisile...
Kwasekuqaleni, ndathembisa ukuba ndiza kukuxelela indlela endajamelana ngayo nezinto ezininzi ezizikhobokisayo. Hayi, khange isebenze nomntu wonke - mhlawumbi andikhanyiselwanga ngokwaneleyo. andikajongi ukuba yiJedi Master okwangoku. Bendihlala ndibhloga ngomsebenzi, bendingumntu kawonke wonke iminyaka eliqela, ndavela kwimiboniso yeTV amaxesha amaninzi (njengoko umhlobo wam esitsho, “woof-woof” show), unokuthi bendiyi-CROWBAR. Kwaye ndaqonda ukuba nditsalwa kwi-funnel yokuthandwa, "ukuthanda", "izabelo", ukuba abaphulaphuli babendikhokela, kwaye kungekhona mna ndikhokela abaphulaphuli. Ukuba uluvo lwam lobuqu lusasazeka kwimbumba, ukuze ungalahlekelwa ngabaphulaphuli, ungabangeli ukungahambi kakuhle, ukuziva unesizungu kwisihlwele. Ukuze izikhombisi ze-LiveJournal, VKontakte, Facebook, Instagram zikhule, zikhule, zikhule yonke imihla. Ide idinwe ihamster kwaye ijikelezise kwivili awayelijiyile ngokwakhe.
Kwaye ke ndazicima zonke iinethiwekhi zam zokuncokola. Kwaye waqhawula bonke abafowunelwa beendaba. Mhlawumbi le yiresiphi yam nje. Kwaye akuyi kufanelana nawe. Sonke sahlukile. Mhlawumbi iindlela zakho zokuziqhelanisa ziya kuba namandla ngakumbi kunezam- kwaye uya konwaba kwiinethiwekhi zentlalo kwaye ufumane ezona zinto zilungileyo neziluncedo ukusuka apho. Yonke into inokwenzeka. Kodwa ndilwenzile olu khetho.
Kwaye wonwaba. Unokonwaba kangakanani kweli hlabathi?
Ingase ucinezelo lubenani.
umthombo: www.habr.com
