U-Arthur Khachuyan: "Idatha Enkulu Yangempela ekukhangiseni"

Ngo-March 14, 2017, u-Artur Khachuyan, oyi-CEO ye-Social Data Hub, wakhuluma ehholo lezinkulumo ze-BBDO. U-Artur uxoxe ngokuqapha okuhlakaniphile, ukwakha amamodeli okuziphatha, ukuqaphela okuqukethwe kwesithombe nevidiyo, namanye amathuluzi we-Social Data Hub nocwaningo olwenza izithameli ziqondiswe kusetshenziswa inkundla yezokuxhumana kanye nobuchwepheshe bedatha enkulu.

U-Arthur Khachuyan (ngemuva kwalokhu – AH): Sawubona! Sanibonani nonke! Igama lami ngingu-Artur Khachuyan, futhi ngisebenzisa i-Social Data Hub, lapho senza ukuhlaziya okuhlukahlukene okuthakazelisayo okuthakazelisayo kwemithombo yedatha evulekile, izinkambu zolwazi, futhi senza zonke izinhlobo zocwaningo oluthakazelisayo.

Namuhla, ozakwethu abavela ku-BBDO Group bangicele ukuthi ngikhulume ngobuchwepheshe besimanje bokuhlaziya idatha enkulu, enkulu noma encane, yokukhangisa: ukuthi isetshenziswa kanjani, kanye nokwabelana ngezibonelo ezithokozisayo. Ngithemba ukuthi uzobuza imibuzo endleleni, njengoba ngingase ngidinwe futhi ngingawuvali umqondo, ngakho ungabi namahloni.

Eqinisweni, izindawo eziyinhloko lapho izixazululo ze-"near-big-data" zike zasetshenziswa khona zonke zicacile: ukuqondiswa kwezithameli, ukuhlaziya, kanye nokwenza uhlobo oluthile locwaningo lokuhlaziya lokumaketha. Kodwa kuhlale kuthakazelisa ukubona ukuthi iyiphi idatha eyengeziwe engatholakala, yiziphi izincazelo ezengeziwe ezingatholakala ekusebenziseni ukuhlaziya.

Kungani sidinga ubuchwepheshe ukuze sikhangise?

Sizoqala kuphi? Okusobala kakhulu ukukhangisa kwezokuxhumana. Ngithathe lokhu ekuseni: ngesizathu esithile, i-VKontakte icabanga ukuthi kufanele ngibone lesi sikhangiso... Ukuthi lokho kuhle noma kubi umbuzo ohlukile. Siyabona ukuthi nakanjani ngiwela esigabeni sokubuthwa:

Into yokuqala nethakazelisa kakhulu engathathwa njengesixazululo sezobuchwepheshe ... Into yokuqala engangifuna ukuyinquma ngaphambi kokuba siqale ukuchaza imigomo: iyini idatha evulekile futhi iyini idatha enkulu? Ngoba wonke umuntu unokuqonda kwakhe lokhu, futhi angifuni ukuphoqelela imigomo yami kunoma ubani, kodwa... Ukuze kungabikho ukungezwani.

Ngokwami, ngithatha idatha evuliwe njenganoma yini engingayifinyelela ngaphandle kokungena ngemvume noma iphasiwedi. Lokhu kufaka phakathi amaphrofayili enkundla yezokuxhumana evulekile, imiphumela yosesho, ukubhaliswa okuvuliwe, nokunye. Idatha enkulu, ngokuqonda kwami, yilena: uma kuyithebula ledatha, imigqa eyisigidigidi; uma kuwuhlobo oluthile lwesitoreji sefayela, isendaweni ethile eduze kwe-petabyte yedatha. Noma yini enye, kumagama ami, akuyona idatha enkulu, kodwa kukhona okusondelene nayo.

Ukunemba okuphezulu kwephrofayili kanye namagoli ephrofayili

Ake sithathe izinto isinyathelo ngesinyathelo. Into yokuqala nethakazelisa kakhulu engaqoqwa ekuhlaziyeni imithombo yedatha evulekile ukwenza iphrofayela enembayo kanye nokuthola amaphuzu kwephrofayela. Kuyini lokhu? Kungumqondo lapho i-akhawunti yakho yenkundla yezokuxhumana ingasetshenziswa ukubikezela hhayi kuphela ukuthi ungubani, kodwa nezintshisekelo zakho.

Kepha manje, ngokuhlanganisa imithombo ehlukahlukene, ungaqonda iholo lakho elimaphakathi, ukuthi yimalini ifulethi lakho, nokuthi likuphi. Futhi yonke le datha ingasetshenziswa ngokoqobo kusukela kuzinsiza ezikhona. Isibonelo, uma uthatha i-akhawunti yakho yezokuxhumana, bheka, uthi, lapho uhlala khona nalapho usebenza khona; qonda ukuthi inkampani oyisebenzelayo ikumuphi umkhakha webhizinisi; landa izikhala ezifanayo kwa-HH no-Superjob uma ungumhlaziyi, umphathi, njll.; bheka indawo ohlala kuyo (isizindalwazi, ake sithi, esivela ku-CIAN), qonda ukuthi yimalini yerenti, kubiza malini ukuyithenga lapho, futhi ubikezele cishe ukuthi uhola malini. Ngaphezu kwalokho, usebenzisa inkundla yakho yezokuxhumana, ungaqonda ukuthi uhamba kangakanani, utholakala kuphi, nokuthi uthembeke kangakanani kumqashi wakho.

Ngokuvumelana nalokho, singenza noma yini esiyifunayo ngenani elikhulu kangaka lamamethrikhi. Singakunikeza umkhiqizo onentshisekelo kuwo. Cabanga ngesitolo esiku-inthanethi? Uya lapho—isitolo se-inthanethi sithola i-akhawunti yakho yenkundla yezokuxhumana futhi siyakutshela, "Masha, usanda kwehlukana nesoka lakho, nansi imikhiqizo ethile eqondene nawe." Akulona ikusasa eliseduze lelo...

Inqunywa kanjani indawo yomuntu?

Izimpendulo zemibuzo evela ezithamelini:

• Ngokuvamile, u-80% wabo bonke abantu abangenayo basekelwe endaweni yabo yokuhlala. Kodwa kubantu abangahloli noma yikuphi, kunezinketho ezimbalwa: noma ukungena, i-geolocation, noma ukuhlaziywa kokuthunyelwe nokushicilelwa phakathi naso sonke isikhathi umuntu abhale noma yini ... Futhi endaweni ethile, into ethi "Ngifuna ukuthenga u-stroller eduze ne-Akademicheskaya" noma "Ngisanda kubona i-graffiti embi odongeni lapha" izovela. Ngamanye amazwi, cishe u-80% wabantu, indawo yabo yokuhlala, indawo yokusebenza, nendawo yokuhlala inganqunywa kudatha noma imethadatha eqoqwe ezinkundleni zokuxhumana.

  Lokhu, futhi, ukuhlaziya okuthunyelwe. Ngendlela yayo elula, iwukuhlaziywa kokungena nama-geolocation ezinkundleni zokuxhumana okungasusi imethadatha ye-JPEG (engasetshenziswa ukucacisa ulwazi oluthile). Kodwa kubantu abasele, lokhu kuvame ukusakazwa kombhalo: noma umuntu uveza indawo yakhe lapho ethumela okuthile, noma aveze inombolo yakhe yocingo, engasetshenziswa ukuthola izikhangiso ku-Avito noma ku-akhawunti yakhe ku-Avto.ru. Ngokusebenzisa le datha, singakwazi ukuhlanganisa idatha (isibonelo, "Ngithengisa imoto eduze kwase-Mayakovskaya") bese siqagela.

• Abantu bavamise ukuthumela lokhu ezinkundleni zokuxhumana. Sisebenza ngokukhethekile ngemithombo evulekile, futhi sikhuluma ngokukhethekile ngemithombo evulekile lapha. Ngokuvamile bathumela izikhangiso—okungukuthi, cishe kumaphesenti angamashumi ayisithupha ezimo, indaba evame kakhulu lapho abantu "babelana" ngenombolo yabo yamanje yocingo lweselula isikhangiso sento ethile ethengiswayo. Umuntu uthumela eqenjini elithile ("Ngithengisa lokhu noma lokhuya lapho"), noma bajoyina enye into.

  Yebo! Ngokuvamile babeka amazwana emigqeni yokuthi, "Ngiphendule, ngithumele umlayezo wombhalo, noma ngishayele kule nombolo. Lokhu kwenzeka kaningi kubantu abathengisa noma abathenga izinto ezinkundleni zokuxhumana, noma abaxhumana nomuntu..." Ngokuvumelana nalokho, le nombolo ingase ixhunywe kuphrofayela yabo ku-CIAN, uma ngabe bake bathumela noma yini, noma, futhi, ku-Avito. Lezi zimane ziyimithombo ethandwa kakhulu, ephezulu, futhi izoqhubeka ixhunyaniswa-i-Avito, i-CIAN, njalonjalo.

• Ngikhuluma ngesitolo se-inthanethi. Okulandelayo kuzoba ukuqashelwa kobuso nobuchwepheshe bokufanisa iphrofayela (sizokhuluma ngalokho). Ngokombono, lokhu kungasetshenziswa nasesitolo sezitini nodaka. Iphupho lami elikhulu ukuthi uma kuvela izibhengezo zasemgwaqweni, amakhamera azolandelela ubuso bakho njengoba udlula. Kodwa lokhu kuzovalwa ngumthetho ngoba kuwukwephula ubumfihlo. Ngethemba ukuthi lokho kuzokwenzeka maduze noma kamuva.
• Nginakho lokhu ngokokuhlangenwe nakho kwami. Ngokuvamile, lapho othile ekubhalela, usebenzisa amaqiniso avela ekuphileni kwakhe okufanele uwagcine eyimfihlo... Ngokuvamile abantu bayesaba. Kodwa! Ngokwezibalo zakamuva, inani lama-akhawunti ayimfihlo ezinkundleni zokuxhumana lehle ngo-14%. Inani lama-fake liyanda, kuyilapho inani lama-akhawunti avuliwe likhula - abantu baya ngokuya besondela ekuvulekeni. Ngicabanga ukuthi eminyakeni emithathu noma emine, bazoyeka ukusabela ngokuqinile kumuntu owazi ulwazi ngabo okungenzeka ukuthi akufanele balwazi. Kodwa empeleni, lokhu kulula kakhulu ukukuthola ngokubheka odongeni lwabo.

Yini engathathwa emithonjeni evulekile?

Kunohlu oluqinile lwezinto ezingatholwa ngezinga eliphezulu lokuqiniseka emithonjeni evulekile. Eqinisweni, kukhona amamethrikhi ahluke nakakhulu; kuya ngokuthi ubani ogunyaza ucwaningo olunjalo. Isikhungo sakwa-HR singaba nentshisekelo yokuthi uyafunga ezinkundleni zokuxhumana noma kwenye indawo endaweni yomphakathi. Othile angase abe nentshisekelo yokuthi uyathanda yini okuthunyelwe kuka-Navalny noma, ngokuphambene, okuthunyelwe kwase-United Russia, noma uthanda okuqukethwe kwezithombe zocansi—lezi zinto zenzeka kaningi.

Okuyinhloko yizindinganiso zomndeni, izindleko ezilinganiselwe zefulethi noma ikhaya, ukuthola imoto, njalonjalo. Ngokusekelwe kuzo zonke lezi zici, abantu bangahlukaniswa ngamaqembu omphakathi. Laba ngabasebenzisi baseMoscow Tinder, ukuthi bangobani (ngokusekelwe ezithombeni zabo, ama-akhawunti abo e-Facebook atholakele); ngokusekelwe ezithakazelweni zabo, bahlukaniswe ngamaqembu ahlukene omphakathi:

Ukusondela ekukhangiseni, kancane kancane sisuke ekuqondisweni kwezikhangiso okujwayelekile, lapho ukhetha, uthi, ku-VKontakte, ukuthi uthanda amadoda aneminyaka engu-18 ubudala alandela amaqembu athile. Nginalesi sithombe phansi, ngizokukhombisa manje:

Iphuzu liwukuthi izinsizakalo eziningi zamanje ezihlaziyayo—futhi, empeleni, abantu abahlaziya imithombo yezokuxhumana—zigxile ngokukhethekile ekuhlaziyeni izithakazelo. Into yokuqala efika emqondweni ukuhlaziya amaqembu aphezulu abalandeli babo. Lokhu kungase kusebenze kwabanye, kodwa mina ngokwami ​​ngicabanga ukuthi akulungile. Kungani?

Okuthandayo kuyaqoqwa futhi kuhlaziywe

Thatha amafoni akho manje futhi ubheke amaqembu akho aphezulu—kuzodingeka abe ngaphezu kuka-50% wawo osuvele uwakhohliwe. Lokhu okuqukethwe akubalulekile kuwe. Awukudli nhlobo, nokho uhlelo lusazokuhlunga ngalo: noma ngabe ubhalisa kumaresiphi noma amaqembu adumile. Ngamanye amazwi, uzobe uphazamisa isistimu ehlaziya iphrofayela yakho, futhi izintshisekelo zakho zizoduka.

Siqhubeke... Yini ekhona? Sicabanga ukuthi abanye abantu benzani. Indlela enembe kakhulu yokuhlola izintshisekelo zabasebenzisi, ngokubona kwethu, iwukuthanda. Isibonelo, i-VKontakte ayinakho okuphakelayo okuthandwayo, futhi abantu bacabanga ukuthi akekho owaziyo ukuthi yini abayithandayo. Yebo, okunye okuthandwayo kufakwe ku-Instagram, futhi sibona izinto ezithile ku-Facebook, kodwa okuqukethwe okuningi emaqenjini athile akusakazwa kokuphakelayo okuvamile, futhi abantu baphila izimpilo zabo becabanga ukuthi akekho ozokwazi ukuthi bathandani.

Futhi ngokuqoqa okuqukethwe okuthile esikuthakaselayo, siqoqe lokhu okuthunyelwe, siqoqe lokhu kuthanda, bese sihlola lo muntu ngokumelene nale database, singakwazi ukucacisa ngokunemba okuphezulu ukuthi ungubani, ukuthi iyini isizinda sakhe, nokuthi yiziphi izintshisekelo zabo. Singababeka ngokunembile eqenjini elithile lomphakathi futhi sihlanganyele nabo.

Ukuthenga imoto kushintsha indlela yokuziphatha

Nginesibonelo. Ngizocacisa zisuka nje ukuthi izibonelo zami zihlobene nokukhangisa kanye nokumaketha, ngoba, njengoba wazi, izimo eziningi zivikelwe ama-NDA nokunye. Kodwa kusenokwaziswa okuningi okuthakazelisayo. Ngakho-ke, nansi indaba ngalaba bantu: laba ngabesilisa abathenge imoto phakathi kuka-2010 no-2015. Indlela ukuziphatha kwabo komphakathi ku-inthanethi okushintshe ngayo kunombala. Iphesenti lababhalisele besifazane lishintshile, bajoyina amaqembu omphakathi "abafana", bathola umlingani ojwayelekile wocansi...

Yonke le nto ihlukaniswe uhlobo lwemoto kanye nenani labantu. Kulokhu, singathola iziphetho eziningi ezithakazelisayo mayelana nokuziphatha komuntu nokuthi konke kusebenza kanjani. Ngingasho ukuthi i-Porsche Cayenne kanye ne-Priora etshaliwe ziyefana ngokwezinga lezethameli ezizihehayo. Izinga lalaba balaleli, ukuziphatha kwabo, lihlukile, kodwa inani licishe lifane. Isiphetho ongasithola kulokhu, eduze nemakethe yakho, yinoma yini oyithandayo. Uma uthengisa i-Audi, uqhamuka nesiqubulo esithi "Thenga i-Audi - hlukana nabazali bakho!" njalo njalo.

Yebo, lesi isibonelo esihlekisayo sendlela ukuziphatha kwabantu, okusekelwe ekuhlaziyweni kokuthandwa, amaqembu abasuka kuwo, nokuqukethwe abakuhlaziyayo, okungadalula ngokunembile cishe ngo-100% ukuthi ungubani. Ngoba uma ungakwazi ukungena kuthrafikhi yenethiwekhi noma ukufunda imiyalezo yangasese, ukuthanda kuyohlale kukutshela ukuthi ungubani lowo muntu—owesifazane okhulelwe, umama, isosha, iphoyisa. Futhi kuwe, njengomuntu okwazi ukubeka izikhangiso, lokhu kuyintandokazi enkulu.

Izimpendulo zemibuzo yezethameli:

• Ibha ngayinye imele inani labantu abanemoto enikeziwe nokuthi izindlela zabo zokuziphatha zishintshe kanjani. Bheka: abantu abathenge i-Porsche Cayenne-cishe i-550 (ephuzi), iphesenti labalandeli besifazane liye landa.
• Isampula iqukethe abasebenzisi bezinkundla zokuxhumana i-VKontakte, i-Facebook, ne-Instagram kusukela ngo-2010 kuya ku-2015. Incazelo kuphela: izimoto ezikhethiwe zingabonakala ezithombeni ezinokunemba okungaphezu kuka-80% kusetshenziswa amathuluzi athile.
• Ngokuhamba kwesikhathi esithile, imoto yakhe (kahle, hhayi eyakhe, lokho sizokushiya ezinkundleni zokuxhumana)... Ngokuhamba kwesikhathi esithile, umuntu wayelokhu ethwebula izithombe ngemoto, ehamba nayo, okuthunyelwe kwahlukahluka, izithombe zivela ezinhlangothini ezahlukene, njalonjalo. Kuzoba nesithombe kamuva lapho abantu bebethatha izithombe ngaziphi izimoto futhi... Yebo, umbuzo wesibili lowo—ukuthembeka kwedatha yenkundla yezokuxhumana.
• Njengoba sikulolu daba, ngeshwa, idatha yenkundla yezokuxhumana ayihlali inemba. Abantu abazimisele ngaso sonke isikhathi ukwabelana ngolwazi lwabo. Mina ngokwami ​​ngenze ucwaningo ngiqhathanisa isibalo sabafundi abaphothule emanyuvesi aseMoscow nenani labantu ababhaliswe ezinkundleni zokuxhumana. Ngokwesilinganiso, abantu abangaphezu kuka-60% ababhalise ezinkundleni zokuxhumana—abathweswe iziqu eNyuvesi yaseMoscow State University onyakeni othile nangokwekhethelo elinikeziwe—kunabakhona ngempela. Ngakho yebo, kukhona, ngokwemvelo, inani elithile lephutha, futhi akekho olifihlayo. Imininingwane lapha imane isekelwe ezimotweni ezingakhonjwa ngokuqiniseka okungaphezu kuka-80%.

Uhlu lwemithombo yokuqeqesha imodeli

Nali isampula lohlu lwemithombo engasetshenziswa ukunquma ngokwethembeka okuphezulu iphrofayela yomuntu yezenhlalo, ukuthi ungubani.

Sithola amaphrofayli ezinkundleni zokuxhumana, cishe izindleko zefulethi kwa-CIAN, kanye neholo elimaphakathi lomuntu onikeziwe kwa-HeadHunter kanye ne-SuperJob. Ngithemba ukuthi abekho abamele i-HeadHunter lapha, njengoba becabanga ukuthi akufaneleki ukuthatha le datha kubo. Nokho, leli iholo elimaphakathi lezifunda ezithile lezinhlobo ezithile zomsebenzi, ngokuya ngokuvuleka kwemisebenzi.

I-Avito, i-Avto.ru: kaningi, lapho abantu beveza inombolo yabo yocingo, bayaqiniseka ukuthi (ezimweni eziningi) ibalwe endaweni ethile ku-Avito, Avto.ru, noma kwamanye amawebhusayithi ambalwa angasiza ukuwakhomba. Uma basebenzise leyo nombolo yocingo ukuze badayise isilawuli noma imoto... I-Rosstat kanye neRejista Yesifunda Ehlanganisiwe Yezinhlangano Zezomthetho, phela, zifana nerejista engasetshenziswa ukukala inkampani yomqashi—ngokusekelwe kufomula ethile, imodeli noma ubani angayichaza (ungalinganisela inani lengqikithi yalowo muntu, njll.).

I-Tinder isiza ukuqoqa idatha ngezimo zabantu

Futhi, kukhona le nto ethokozisayo (okuyinto ehlekisayo ngempela ocwaningweni)—futhi, baqoqa idatha ku-Tinder yase-Moscow besebenzisa i-Tinder bots. Banquma ibanga eliya kubantu, kanye nendawo yabo eseduze.

Umgomo walolu cwaningo kwakuwukuthola inani lama-akhawunti e-Tinder ngaphakathi kwezinhlaka zikahulumeni—i-Duma, ihhovisi lomshushisi, njalonjalo. Kodwa njengomkhangisi, ungayicabanga ngendlela othanda ngayo: kungaba, isibonelo, i-Starbucks noma omunye umuntu... Okusho ukuthi, inani labantu abaku-Tinder abaphuza ikhofi nawe, ba-oda okuthile, noma abasezitolo. Mayelana nale ndawo: lokhu kungenziwa nganoma iyiphi isevisi.

Impendulo yombuzo ovela ezithamelini:

• I-Tinder? Angazi? I-Tinder iwuhlelo lokusebenza lokuthandana lapho uswayiphela khona kwesokunxele nakwesokudla ezithombeni, futhi uhlelo lokusebenza lukubonisa ibanga ukuya kothile. Uma uthola ibanga eliya kulowo muntu ukusuka kuma-engeli amathathu ahlukene, ungakwazi ukukhomba indawo yabo (+5-7 amamitha). Kulokhu, akunzima kangako ukukhomba umuntu emagcekeni ehhovisi lomshushisi noma i-State Duma. Kodwa futhi, kungaba isitolo sakho, noma yini.

Isibonelo, sibe nenkinga efanayo kudala (hhayi ucwaningo) lapho sithole khona idatha yokuminyana kwethrafikhi evela ku-opharetha weselula, kanye nedatha yokuminyana kokunyakaza kwesayithi lamaseli, futhi lolu lwazi lwabekwa ngaphezu kwezixhumanisi zamabhodi ezikhangiso atholakala emigwaqweni emikhulu. Umsebenzi we-opharetha weselula bekuwukunquma inani elilinganiselwe labantu abashayela bedlula kanye nabangase babone lawa mabhodi.

Uma kukhona noma yibaphi ochwepheshe bokukhangisa bebhodi lokukhangisa lapha, ungase uthi: akunakwenzeka ukusho ngokwethembeka okukhulu—umuntu othile uyashayela, othile akazange abheke, othile wenze... Noma kunjalo, lesi isibonelo sendlela amapholigoni anjalo ayizigidi eziyizinkulungwane ezingu-20 eMoscow, abonisa ukuminyana kwalaba bantu ngehora ngalinye emigwaqweni ethize... Ungabona ukuthi laba bantu badlula kanjani noma nini ukulinganisa kanye nokulinganisa.

Impendulo yombuzo ovela ezithamelini:

• Akekho ohlinzeka ngedatha enjalo. Senze ucwaningo olunjalo komunye wabasebenzisi; yindaba yangaphakathi kuphela, ngakho-ke ngeshwa, ayethulwa ngesithombe. Kodwa ngokuvamile, izinhlangano ezinkulu zokukhangisa azinayo inkinga yokusondela ku-opharetha. Okungenani eMoscow, kunezibonelo eziningi lapho, ngokwesibonelo, izinkampani zomshuwalense ziphendukela ezinkampanini ezifana ne-GetTaxi, ezihlinzeka ngedatha engaziwa mayelana neminyaka yomshayeli, imikhuba yabo yokushayela (enhle noma embi, enganaki noma cha), ukuze ibikezele inkokhelo yomshuwalense, njalonjalo. Wonke umuntu udonsa kanzima ngalokhu, kodwa ezingeni elithile langaphakathi, angicabangi ukuthi kukhona onenkinga yokuhlinzeka ngedatha engaziwa.

Ukubonwa kwesithombe nephethini

Asiqhubeke. Engikuthandayo ukuqashelwa kwesithombe. Kuzoba nesigaba esifushane mayelana nokubonwa kobuso, kodwa asigxili kulokho. Sigxile kakhulu ekunakeni kwesithombe nasekuhlonzeni ukuthi yini esesithombeni—ukwakheka kwemoto, umbala wayo, nokunye.

Nginesibonelo esihlekisayo:

Kube nocwaningo obelubheka ama-tattoo ezinkundleni zokuxhumana ezahlukene. Ngakho-ke, okufanayo kungasetshenziswa kunoma yimuphi umkhiqizo, noma yisiphi isithombe esibukwayo, cishe noma yisiphi isithombe esibukwayo. Kukhona ezinye ezingeke zikhonjwe ngesiqiniseko esanele (ngeke sizihlanganise lezo).

Nansi intandokazi yami. Izinhlobo zezimoto zivame ukucela lolu hlobo lomsebenzi ngoba inhloso yazo, ngokwesibonelo, ukuthola bonke abanikazi be-BMW X6, baqonde ukuthi bangobani, bahlobene kanjani, yiziphi izintshisekelo zabo, nokunye. Lokhu kuhlobene nombuzo wokuthi yiziphi izimoto abantu abathwebula ngazo ezinkundleni zokuxhumana.

Kwakungekho nhlobo ukusefa lapha: isihloko kwakungesabo, imoto kwakungeyona eyabo; kwakumane kuwukuwohloka kwezimoto - ubudala, njalo njalo. Kodwa ukuqashelwa kwezithombe ezibukwayo kusetshenziswa kaningi: lokhu kufaka phakathi ukucinga abesifazane abakhulelwe kanye nokusesha ama-logo ezinkampanini ezihlukene zemidiya (ubani othumela ini).

Isibonelo sami engisithandayo (esisetshenziswa izindawo zokudlela ezahlukahlukene): okuyizinto ezifakwa ezinkundleni zokuxhumana. Kuyahlekisa, kodwa empeleni kukuvumela ukuthi uqonde okuningi, okokuqala, mayelana namakhasimende akho: obani abeze kuwe nokuthi kungani benze njalo. Ngoba akuyona imfihlo ukuthi ezindaweni zokudlela ze-sushi, abantu abaningi (ngeke ngithi "amantombazane") bathatha izithombe ukuze bangene, bathathe izithombe zezinto, njll.

Ibhrendi ingasebenzisa lokhu. Banentshisekelo yokuthi yimiphi imikhiqizo ethile abayidingayo ukuze bayithwebule kahle futhi bayibonise, nokuthi hlobo luni lwabantu ababavakashele. Lokhu kungenziwa cishe nganoma yini, kuqala ngokudla.

Ukubonwa kwesithombe kuvidiyo

Impendulo yombuzo ovela ezithamelini:

• Hhayi kuvidiyo. Sinayo kumodi yokuhlola. Sizamile lobu buchwepheshe, kodwa kwavela ukuthi... Ibona kahle yonke into evela kuvidiyo, kodwa asikaze sithole noma yiluphi uhlelo lokusebenza lwayo. Kuze kube manje. Ngaphandle kokuhlaziya ukuthi ingakanani futhi yimaphi ama-blogger evidiyo akhuluma endaweni ethile... Kwakukhona ucwaningo olunjalo. Bungaki ubuso babo obuvelayo, kangaki. Kodwa asikacabangi ukuthi singayisebenzisa kuphi kumabhrendi okwamanje. Mhlawumbe ngelinye ilanga izofika.

Futhi, kungukudla, kungaba abesifazane abakhulelwe, amadoda (abangakhulelwe), izimoto - noma yini.

Kokunye kube nocwaningo lukancibijane lwesikhungo sezindaba. Futhi kukude nokukhangisa, kodwa namanje. Kumayelana nokudla abantu abakuthumele ngakho ngoNcibijane:

Iphinde ihlukaniswe ngokweminyaka. Ungabona ukuhlobana: abantu abasha ngokuvamile ba-oda ukudla, kuyilapho abantu abadala ngokuvamile belungiselela ukudla kwesintu. Kuyihlaya, kodwa uma ucabanga ngakho njengomnikazi womkhiqizo, ungahlola izinto eziningi: ubani osebenzisa imikhiqizo yakho nokuthi kanjani, ukuthi abantu babhalani ngayo. Abantu ngokuvamile abakhulumi ngomkhiqizo ngokwawo embhalweni, futhi amasistimu okuqapha ezibalo zendabuko awakwazi njalo ukubona lokhu kushiwo komkhiqizo ngoba nje akushiwongo embhalweni. Noma umbhalo awupeliwe kahle, ama-hashtag awekho, noma yini.

Ungabona izithombe. Ngesithombe, ungakwazi ukubona ukuthi into emaphakathi yohlaka noma cha. Ngemva kwalokho ungabona lokho umuntu akubhalile. Kodwa ngokuvamile, lokhu kusetshenziselwa ukuthola izethameli ezingahle zishayele izimoto ezithile, njalonjalo. Bese sizokwenza izinto eziningi ezithakazelisayo ngalezi zimoto.

Amabhothi aqeqeshelwa ukulingisa abantu

Bekukhona futhi le nketho yokusebenzisa abantu ukubala:

Kukhona indlela yokufanisa abantu, lapho udinga ukuthola abantu ngokusekelwe ezithombeni, uqonde iphrofayela yabo yezenhlalo, futhi uhlonze ukuthi bangobani. Futhi, sibuyela ephuzwini lokuthi uma sinekhamera esitolo sezitini nodaka, kuyindlela enhle kakhulu yokuqonda ukuthi ubani oza kuwe, ukuthi bangobani, yiziphi izintshisekelo zabo, nokuthi yini ebenze ukuba beze kuwe.

Manje kufika ingxenye ethakazelisa kakhulu: uma siqoqa ama-akhawunti abo ezokuxhumana, siqonda ukuthi bangobani, nokuthi yiziphi izithakazelo zabo, singakwazi (ngokuzikhethela) ukudala i-bot efana nalaba bantu. Le bot izoqala ukuphila njengalaba bantu futhi ihlaziye ukukhangisa ekubona ezinkundleni zokuxhumana ezahlukene. Lokhu kuzosivumela ukuthi siqonde ngezinga elifanelekile lokunemba ukuthi imaphi amabhrendi aqondise kulo muntu. Lesi futhi isimo esivame kakhulu, lapho kudingekile ukuhlaziya kuphela ukuthi lo muntu ungubani nokuthi yiziphi izithakazelo zakhe, kodwa nokuthi yini ukukhangisa izimbangi zakho ezingase zibe khona noma abanye abantu abanentshisekelo abaqondise kubo.

Ukuhlaziywa kwesixhumanisi senethiwekhi yokuxhumana nomphakathi

Into elandelayo iyathakazelisa: ukuhlaziywa kokuxhumana phakathi kwabantu. Ukuhlaziywa kwangempela kokuxhumana kunethiwekhi, lawa magrafu enethiwekhi—akukho okusha ngakho, wonke umuntu uyayazi.

Kodwa ukusebenzisa lokhu ekukhangiseni ingxenye ethakazelisa kakhulu. Ithola abantu abasetha amathrendi, bathole abantu abasabalalisa ulwazi ngokusekelwe kumibandela ethile ngaphakathi kwenethiwekhi ethile. Ake sithi sinentshisekelo kubanikazi bohlobo oluthile lwe-BMW. Ngokubahlanganisa bonke ndawonye, ​​singathola labo abaphethe imibono yomphakathi ezandleni zabo. Lawa akuwona ama-blogger ezimoto noma into enjalo. Imvamisa, laba abantu abajwayelekile abavame ukuvama amaqembu omphakathi ahlukahlukene, banentshisekelo kokuqukethwe okuthile, futhi bangakwazi, ngesikhathi esifushane kakhulu, badwebe umkhiqizo wakho noma omunye umuntu onentshisekelo kukho kule ndawo yesibopho, endaweni onentshisekelo kuyo.

Nasi isibonelo. Sinabantu abangaba khona, ukuxhumana phakathi kwabantu. Abasawolintshi abantu, amachashazi amancane amaqembu ajwayelekile, abangani abahlangene.

Uma uhlanganisa konke lokhu kuxhumana, ungabona ngokucacile ukuthi kunabantu abanenani elikhulu lamaqembu afanayo, abangani abahlanganyeli, futhi bakhona phakathi kwabo... Futhi uma uhlukanisa lokhu kuboniswa okufanayo phansi ngamaqembu ngezithakazelo, ngokuqukethwe abakusabalalisayo, nokuthi basebenzisana kangakanani... Lapha ungabona ukuthi isithombe sangaphambilini sesifana nalokhu:

Lapha, amaqembu ahlukaniswa ngokucacile ngombala. Kulokhu, laba ngabafundi abavela ohlelweni lwethu lwe-master at Higher School of Economics. Uyabona ukuthi ezinsomi/eziluhlaza yilabo abasekela i-Transparency International, Open Russia, kanye namakhasi omphakathi kaKhodorkovsky. Ezansi kwesokunxele kukhona abaluhlaza, abaseka i-United Russia.

Ungabona ukuthi isithombe sangaphambilini besinje (ukuxhumana nje phakathi kwabantu), kodwa manje sesicaciswe ngokucacile. Okusho ukuthi, bonke abantu bahlale bexhumene, banezintshisekelo ezifanayo, bangabangane. Abanye baphezulu, abanye baphansi, bese kuba namanye amaqabane. Futhi uma ubona ngeso lengqondo ngayinye yalezi zigatshana ezincane ngokwehlukana ngamapharamitha ahlukene futhi ubheka isivinini sokusatshalaliswa kokuqukethwe (uma sikhuluma nje, ubani ophinda athumele ini), ungathola umuntu oyedwa noma ababili esigabeni ngasinye abahlale bebambe imibono yomphakathi ezandleni zabo. Ngokusebenzelana nabo, ubacela ukuthi babelane ngokuthunyelwe noma enye into, ungathola impendulo kuzo zonke izithameli ezithakazelisayo.

Nginesinye isibonelo esinjalo. Futhi igrafu: laba ngabasebenzi be-BBDO Group, abatholakala ezinkundleni zokuxhumana njengesibonelo. Kubukeka kungathandeki, kukhulu, kuluhlaza, kanye nokuxhumana phakathi kwakho...

Kodwa nginenguqulo lapho amaqembu asevele akhiwe phakathi kwawo. Bese, uma kukhona umuntu onentshisekelo, kuba khona inguqulo esebenzisanayo—ungachofoza bese ubheka.

Phezulu kwesokudla yilabo abathanda uPutin. Ezinsomi lapha ngabaqambi; labo abanentshisekelo yokuklama, noma yini ethakazelisayo, njalonjalo. Abamhlophe abalapha ithimba labaphathi (ngicabanga ukuthi ngangikuqonda kanjalo); laba ngabantu abangaxhumene ngempela nganoma iyiphi indlela, kodwa basebenza cishe ezindaweni ezifanayo. Okunye okungamaqembu abo ajwayelekile, ukuxhumana, nokunye.

Imikhiqizo ayidingi ama-blogger, idinga abaholi bemibono

Sithola laba bantu, bese i-ejensi yokukhangisa izinqumela yona: ingakhokhela lo muntu ukuthi ahlanganyele nalokhu okuqukethwe, noma enye into, noma ibaqondise ngomkhankaso wayo othize wokukhangisa. Lokhu futhi kusetshenziswa kaningi, ikakhulukazi manje, ngoba wonke amabhrendi afuna ukusebenza nama-blogger, afuna ukuthi bakhuthaze okuqukethwe kwabo, kodwa izikhungo zokukhangisa ziyanqikaza ukuzibandakanya (kahle, kuyenzeka).

Isixazululo sangempela sale nkinga ukuthola abantu abangewona ama-blogger noma ama-blogger wobuhle, kodwa, isibonelo, abantu bangempela abasebenzisana nomkhiqizo, abangabhala ekhasini elithile elingcolile elibizwa ngokuthi "Izimpendulo ze-Mail.ru" futhi bathole inombolo ethile yokubuka. Laba bantu, abahlale benentshisekelo kokuqukethwe yilo muntu, bazosabalalisa, futhi uhlobo luzothola ukuzibandakanya.

Indlela yesibili yokusebenzisa lobu buchwepheshe, obubaluleke kakhulu manje, ukucinga ama-bots, intandokazi yami. Lokhu kungase kube ubungozi bodumo kubancintisana nabo, kuhlunge abantu abangabalulekile emkhankasweni wakho wokukhangisa, futhi kwenze zonke izinhlobo zezinye izinto (njengokususa amazwana nokuthola ukuxhumana phakathi kwabantu). Nginesibonelo salokhu, futhi kukhulu futhi kuyasebenzisana—ungakwazi ukukunyakazisa. Ibonisa ukuxhumana phakathi kwabantu ababeke amazwana kumphakathi we-"Lentach".

Nasi isibonelo sokukusiza ukuthi uqonde ukuthi kulula kangakanani ukubona ama-bot; awudingi ngisho nanoma yiluphi ulwazi lobuchwepheshe ukuze ukwenze. Ngakho-ke, uLentach ushicilele okuthunyelwe mayelana nophenyo lwe-FBK ngoDmitry Medvedev, futhi abantu abathile baqala ukuphawula. Senze uhlu lwabo bonke abantu abaphawule—laba yizimpondo eziluhlaza. Ake ngikubonise:

Abantu yibona abaluhlaza (ababhale ukuphawula). Bakhona, bakhona. Amachashazi aluhlaza phakathi kwabo amaqembu abo okwabelwana ngawo, aphuzi ngababhalisi babo abahlanganyelwe, abangani, njalo njalo. Lokho kuyinqwaba yabantu abaxhumene. Ngoba, noma ngabe imuphi umbono wokuhlukaniswa kweziqu ezintathu, ezine, noma ezinhlanu, bonke abantu baxhunywe ezinkundleni zokuxhumana. Akekho ohlukanisiwe komunye. Ngisho nabangane bami abanamahloni, abasebenzisa i-VKontakte kuphela ukubuka amavidiyo, basabhalisa kwamanye amakhasi omphakathi afana nathi.

I-Navalny nayo isebenzisa i-bots. Wonke umuntu unama-bots.

Iningi labantu (naba likhona) lixhumekile. Kodwa kuneqembu elincane lamaqabane abangabangane ababodwa. Naba abaluhlaza, nampa abangani babo kanye namaqembu. Baze bahlukana ngokuhlukana lapha:

Futhi ngenhlanhla, laba bantu babhala ngaphansi kwalokhu okuthunyelwe, "I-Navalny ayinabo ubufakazi," njalonjalo, ishiya imibono efanayo. Impela angigxumeli eziphethweni. Kodwa-ke, ngibe nokunye okuthunyelwe ku-Facebook ngesikhathi senkulumo-mpikiswano ye-Lebedev-Navalny, futhi ngahlaziya imibono ngendlela efanayo: kwavela ukuthi bonke abantu ababhala ukuthi "Lebedev is shit" babengakangeni ezinkundleni zokuxhumana ezinyangeni ezine ezedlule, bengabhaliswanga kunoma yimaphi amakhasi omphakathi, ngokuzumayo bathola lokhu okuthunyelwe, babhala lawa mazwana athile, base behamba. Futhi, awukwazi ukufinyelela eziphethweni kulokhu, kodwa othile weqembu lika-Navalny ubeke amazwana ukuthi akawasebenzisi ama-bots. Kulungile ke!

Eduze nokukhangisa, eduze nomkhiqizo. Wonke umuntu unama-bots kulezi zinsuku! Sinazo, izimbangi zethu banazo, kanjalo nabanye. Kufanele zilahlwe ngaphandle noma zigcinwe, ukuze ziphumelele; ngokusekelwe kule datha (esikhomba kuslayidi sangaphambilini), kufanele siwacwengisise aze aphelele, ukuze abukeke njengabantu bangempela, futhi yilapho kuphela okufanele siwasebenzise. Nakuba ukusebenzisa ama-bots kubi! Noma kunjalo, kuyindaba evamile...

Kumodi ezenzakalelayo, lesi sici sikuvumela ukuthi uhlunge abantu abangabalulekile ekuhlaziyeni kwakho, abantu okungafanele bafakwe kusampula, abantu okungafanele bafakwe kulolu cwaningo. Isetshenziswa kaningi. Futhi, akubona bonke abanikazi bezimoto abangabanikazi bezimoto. Kwesinye isikhathi, uthanda kuphela abantu okungenzeka bangabanikazi bemoto, abangamalungu amaqembu athile, abaxhumana nabanye, futhi abanezithameli ezithile lapho.

Ukuhlaziywa kwamaqiniso nemibono

Okulandelayo enginakho nakho kuyintandokazi yami. Iwukuhlaziya amaqiniso nemibono.

Wonke umuntu uyazi ukuthi angasho kanjani umkhiqizo wabo emithonjeni ehlukahlukene kulezi zinsuku. Ayikho imfihlo yakho. Futhi kubonakala sengathi wonke umuntu uyazi ukulinganisa imizwa... Nakuba, ngokwami, ngicabanga ukuthi imethrikhi yemizwa ngokwayo ayithakazelisi kakhulu, ngoba uma ufika kuklayenti futhi ubatshele, "Mfo, unokungathathi hlangothi okungu-37%," futhi bafana nokuthi, "Wow! Cool!" Ngakho-ke kungathakazelisa kakhulu ukuqhubeka kancane: ukusuka ekuhloleni ukuzwela kuya ekuhloleni imibono abantu abayishoyo ngomkhiqizo wakho.

Futhi lokhu futhi kuyinto ethakazelisayo kakhulu, ngoba ... Mina ngokwami ​​​​ngikholelwa ukuthi imilayezo engathathi hlangothi ayinakwenzeka ngokomthetho, ngoba uma othile ebhala okuthile endaweni yomphakathi, lowo mlayezo ungcoliswa nakanjani ngandlela-thile. Mina angikaze ngibone umlayezo ongathathi hlangothi okhuluma ngomkhiqizo othile. Ngokuvamile, kuwuhlobo oluthile lokunyundela.

Uma sithatha inombolo enkulu yale milayezo (kungaba izigidi, ngisho nezigidi ezingu-10), sikhiphe umqondo oyinhloko kumlayezo ngamunye, futhi siyihlanganise, singaqonda ngokwethembeka ukuthi abantu bathini ngalolu hlobo, ukuthi bacabangani. "Angikuthandi ukupakishwa," "Angikuthandi ukungaguquguquki," njalonjalo.

Abantu bacabangani ngeTransaero, i-lollipop, kanye noMongameli wase-US?

Nginesibonelo esihlekisayo: le infographic mayelana nokuthi abasebenzisi benkundla yezokuxhumana bazokwenzani ngeTransaero ngemuva kokuqothuka kwayo.

Kunezibonelo eziningi ezithakazelisayo: ukushisa, ukubulala, ukudingisela eYurophu; kwakukhona ngisho no-2% owabhala, "Bathumele eSiriya ukuze balwe." Ukuqhubekela phambili kusukela kokuhlekisayo, kungase kube yinoma yimuphi umkhiqizo-kusuka ekudleni kwenja engiyikhonzile kuya ezimotweni. Labo abangakuthandi ukupakishwa, labo abangakuthandi okwangempela—bangasebenza ngaso sonke isikhathi nalokho, bangabhekwa ngaso sonke isikhathi. Kunezibonelo eziningi zabantu abashintsha ukukhiqizwa kwemikhiqizo yabo ngenxa yokuthi babhale ezinkundleni zokuxhumana ukuthi i-lollipop ibingekho round ngokwanele noma imnandi ngokwanele.

Nasi esinye isibonelo esihlekisayo. Qagela ukuthi athini amazwana futhi amayelana nobani?

Ngasizathu simbe, ukuhlaziya imibono, ukuhlaziya amaqiniso akhishwe emilayezweni, akusasetshenziswa kakhulu noma kusabalele njengamanje. Yize lobu buchwepheshe bungekho imfihlo enkulu, cishe akukho ukwazi ngemuva kwakho, ngoba ukukhipha isihloko, isilandiso, nokuhlanganisa imibono yabantu—akudingeki ube ungqondongqondo kulimi lwekhompyutha ukuze wenze lokho. Akunzima kangako. Kodwa ngethemba ukuthi eminyakeni embalwa ezayo, abantu bazoqala ukuyisebenzisa, ngoba... Kuyoba kuhle kakhulu—lolu hlobo lwempendulo ezenzakalelayo! Uhlale wazi ukuthi abantu bathini ngawe. Uyazi, kwenziwa ngoMongameli wase-US.

Impendulo yombuzo ovela ezithamelini:

• Yebo, lena i-Facebook ngesiNgisi. Ahunyushelwa olimini lwesiRashiya lapha. Lokhu kwakubhalwe ndawana thize.

Idatha Enkulu kanye nobuchwepheshe bezepolitiki

Eqinisweni, nginezibonelo eziningi zezombangazwe ezithakazelisayo ngoTrump kanye nawo wonke umuntu, kodwa sinqume ukungazifaki lapha. Kodwa kunesibonelo esisodwa sezombangazwe.

Lolu wukhetho loMbuso Duma. Babenini? Ngonyaka odlule? Cishe unyaka nengxenye edlule.

Naba abantu indawo yabo eqondile eyanqunywa, kwehle kuze kufike endaweni ethile, ukuze kunqunywe ukuthi bangasiphi isiteshi sokuvota. Kusukela lapho, kufakwe kuphela labo abaveze umbono othize mayelana nokuthi bazovotela bani.

Ngokombono wamasu epolitiki, lokhu akulungile impela, ngoba yonke le nto idinga ukulungiswa ukuze kuncishiswe inani labantu nokunye. Noma kunjalo, abavoti abaluhlaza lapha bahlela ukuvotela obaziyo-ubani, nabavoti ababomvu bama-comrades aphikisayo, okuyinto, ngendlela, abengekho abaningi.

Ngokwami, ngicabanga ukuthi i-Big Data izoba kude kakhulu ekusetshenzisweni kwezobuchwepheshe bezombangazwe, kodwa ikhandidethi nayo ingumkhiqizo. Futhi lokhu, ngokwezinga elithile, ukuhlaziya amaqiniso nemibono mayelana nomkhiqizo wabo, futhi kuyathakazelisa impela ngoba ungaqonda ngesikhathi sangempela ukuthi ubani owenza ini. Ngiyazi ngezimo eziningana ku-BBC lapho bebeqapha izinkundla zokuxhumana ngesikhathi sangempela ngesikhathi sokusakazwa: lolu hlobo lwempendulo, abantu ababhala ngalo, bebuza lolu hlobo lombuzo - futhi kuhle kakhulu! Ngicabanga ukuthi lokhu kuzosetshenziswa maduze, ngoba kuyathakazelisa kuwo wonke umuntu.

Ukumodela izikhundla zomkhiqizo

Okulandelayo, ngizomodela izikhundla zomkhiqizo. Isiqephu esifushane, esisheshayo mayelana nokuthi amabhrendi angalinganiswa kanjani kusetshenziswa amamethrikhi ahlukahlukene (hhayi nje ukuthanda inkundla yezokuxhumana, kodwa amamethrikhi ayinkimbinkimbi, intshisekelo yokuqukethwe, nesikhathi esichithwa kuqoqwa amamethrikhi).

Nginesibonelo somkhiqizo othize, "i-Pharma." Imibuthano emincane, enemibala egqamile ngaphakathi imele inani lombhalo umkhiqizo ngokwawo okudalayo, futhi indilinga enkulu imele inani lokuqukethwe kwesithombe nevidiyo umkhiqizo ngokwawo okudalayo.

Ukusondela kwesikhungo kubonisa ukuthi lokhu okuqukethwe kuzithakasela kangakanani izethameli. Imodeli enkulu, enenqwaba yamamethrikhi ahlukene: okuthandwayo, okuthunyelwe kabusha, isikhathi sokuphendula, owabelanayo omaphakathi... Nakhu ukubukeka: kukhona i-Kagocel emangalisayo, etshala imali enkulu ekudaleni okwayo okuqukethwe, futhi ngenxa yalokhu, iseduze nendawo. Bese kuba nabanye abazidalela okwabo okuqukethwe, kodwa izethameli azikho intshisekelo. Lesi akusona isibonelo esinembe kakhulu, ngoba wonke lawa ma-akhawunti afile.

U-Yegor Creed uthandwa kakhulu kunoBasta

Ngeshwa, okunye ... kusukela kulokho okungaboniswa ... Lapha, kukhona nama-rappers aseRussia, njengendlela yokukhetha, ezinkampanini zangempela.

Yini inzuzo? Ukuthi inkampani ingafaka cishe noma yini kule modeli, iqala ngeholo elimaphakathi lababhalisile bomkhiqizo wakho; noma iyiphi imodeli abayithandayo. Ngoba yonke i-ejensi yokukhangisa ibala amamethrikhi ayo ngokuhlukile, futhi amabhrendi abala amamethrikhi awo ngendlela ehlukile.

Kukhona futhi othile ofana no-Basta, okhiqiza okuqukethwe okuningi, kodwa usemaphethelweni ngoba ngokusobala akuzithakaseli kakhulu izethameli. Futhi, angiyena owokwahlulela. Kodwa kukhona no-Yegor Creed, lowo, ngokusho kwemithombo yezokuxhumana, cishe ungomunye wabadlali abahamba phambili besikhathi sethu, kodwa nokho uthumela izithombe zakhe siqu kuphela. Unabo abalandeli abaningi, noma kunjalo: endaweni ethile cishe abantu abayisigidi. Angisakhumbuli inombolo eqondile; Ngiyakhumbula ukuthi izinga lakhe lokuzibandakanya liphezulu kakhulu kuno-85%, okusho ukuthi kuyo yonke isigidi sabalandeli anabo, uthola izimpendulo ezingu-850 kubantu bangempela—kuyahlanya ngempela. Yiqiniso.

Izimpendulo zemibuzo yezethameli:

Kuthathe isikhathi esingakanani ukuthuthukisa imodeli yokuhlaziya i-rapper?

• Ngayinye inezithameli zayo eziqondiswe kubo, izithakazelo zayo, kanye nezibalo zento ngayinye... Konke lokhu kwenziwa ngendlela efanayo ngokusekelwe ebangeni elilinganiselwe lokuya enkabeni; indawo yawo yokukhanya ayibalulekile (isabalaliswa lapha nje ngezinhloso zobuhle, ukuze ingagqagqani). Ukuba seduze kwazo kuphela nendawo okubalulekile. Lena imodeli esiyisebenzisayo. Isibonelo, ngincamela umbuthano; abanye abantu basebenzisa isiyingi.
• Lo modeli wahlanganiswa ngokushesha, emahoreni amabili noma amathathu (yebo, ngumuntu oyedwa). Konke bekumayelana namamethrikhi: lokho esiphindaphinda ngakho, sikuhlanganise, bese ngandlela thize sikwenza kube sezingeni. Kuncike kumodeli. Abanye abantu banentshisekelo emholweni ojwayelekile (akukho ihlaya) labalandeli babo. Futhi ukwenza lokho, udinga ukuthola oxhumana nabo, Avito, ukubala konke, ukuphindaphindeka. Ngezinye izikhathi lokho kuthatha isikhathi eside ukubala, kodwa lena ethile (izimpawu zesilayidi esidlule)—inemingcele elula kakhulu: abalandeli, okuthunyelwe kabusha, njalo njalo. Kwathatha cishe amahora amabili noma amathathu ukuhlanganisa. Ngakho, le nto ibe ibuyekezwa ngesikhathi sangempela, futhi isilungele ukusetshenziswa.

Manje kufika ingxenye ethakazelisa kakhulu. Ngiphelelwe izibonelo, ngoba akujabulisi ukukhuluma isikhathi eside uwedwa. Futhi ngithemba ukuthi uzobuza imibuzo manje, futhi sizoqhubeka sisuka esihlokweni siye esihlokweni, ngoba nginezibonelo zokuthi ubuchwepheshe bungasetshenziswa kanjani nokunye...

Izimpendulo zemibuzo yezethameli:

• Nganginecala elilodwa lomuntu siqu nendawo ebizwa ngokuthi "i-casino-like", lapho bafaka khona ikhamera, benza ukuqashelwa kobuso, njalonjalo. Iphesenti labantu abaqashelwayo liphezulu impela—ethu kanye nezimbangi zethu. Kodwa empeleni kuyathakazelisa. Ngikubona njengento ethokozisayo: ungaqonda ukuthi bangobani laba bantu futhi ubikezele kahle ukuthi kungani beze lapho, yini eyashintsha ekuphileni kwabo okwabenza banquma ukuza ekhasino. Kodwa mayelana nezinhlobo ezithile zamabhizinisi... Uma ubungafaka into enjalo ekhemisi, akukho phuzu—awukwazi ukubikezela ukuthi kungani umuntu efika ekhemisi kwasekuqaleni.

  Inselele enkulu lapha bekuwukwakha imodeli ukuze uqonde ukuthi kunini lapho othile engase abe nentshisekelo kumkhiqizo wakho, ukuze ukwazi ukumkhomba ngezikhangiso hhayi ngemva kokuba esethenge okuthile (njengoba kunjalo njengamanje), kodwa kunalokho "ukubikezela" ukuthi kungenzeka nini ngempela. Bekumnandi ngalokhu kusetha "okufana nekhasino"; bekunephesenti elithakaselayo lalaba bantu—kungani: abanye bathola ukukhushulwa kungazelelwe, abanye okunye—leyo yimibono ethokozisayo. Kodwa ngezitolo ezithile, ezinezitolo, ezinesitolo samaphilisi, ngicabanga ukuthi ngeke kulunge.

Ingabe Idatha Enkulu isetshenziswa ungaxhunyiwe ku-inthanethi?

• Bekungaxhunyiwe ku-inthanethi. Udinga nje ukuqonda kahle, cishe, ukuthi le modeli izosebenza noma cha. Futhi, ngamanzi acwebezelayo... Nginesithakazelo sangempela kukho konke, kodwa mina ngokwami ​​angiqondi ukuthi kungakanani, ukuthi amaphrofayela alaba bantu nokuziphatha kwabo kungase kuncike ekutheni bafuna ukuthenga nini amanzi asebhodleleni. Nakuba lokho kungase kube yiqiniso, angazi.

Mangaki ama-akhawunti enkundla yezokuxhumana avuliwe onawo?

• Sinezinkundla zokuxhumana ezithize eziyi-11: i-VKontakte, i-Facebook, i-Twitter, i-Odnoklassniki, i-Instagram, nezinye ezincane (ngingabheka uhlu olufana ne-Mail.ru nokunye). Sinayo ikhophi yabo bonke laba bantu ku-VKontakte. Sinabantu ku-VKontakte-izigidi ezingu-430 zawo wonke umuntu owake waba khona (okukhona cishe izigidi ezingu-200 zihlala zisebenza); kukhona amaqembu, kukhona ukuxhumana phakathi kwalaba bantu, futhi kukhona okuqukethwe okusithakazelisayo (umbhalo), kanye neminye imidiya, kodwa ingxenye encane kakhulu ... Uma sikhuluma nje, sibheka lesi sithombe: uma kukhona ubuso, siyabasindisa; uma kukhona ama-meme, asiwalondolozi, ngoba ngisho nathi besingeke sibe nezinsiza ezanele zokulondoloza okuqukethwe kwabezindaba.

  Kukhona i-Facebook yolimi lwesiRashiya. Njengamanje, endaweni ethile phakathi kuka-60-80% yi-Odnoklassniki; ezinyangeni ezimbalwa, cishe sizofika kuzo zonke. Kukhona i-Instagram yaseRussia. Wonke lawa manethiwekhi omphakathi anamaqembu, abantu, ukuxhumana phakathi kwabo, kanye nombhalo.

• Cishe abantu abayizigidi ezingama-400. Kunobuqili: kunabantu idolobha labo elingafakiwe ohlwini (okungenzeka ukuthi bangamaRashiya/okungewona amaRussia); kulawa, ngokwesilinganiso kuwo wonke amanethiwekhi omphakathi-ngokwesibonelo, ku-VKontakte, i-14% ngama-akhawunti ayimfihlo; Angazi inombolo eqondile ye-Facebook.
• Naku-Instagram asilondolozi imidiya—kuphela uma iqukethe ubuso. Asikugcini lokho (okunye) okuqukethwe kwemidiya. Ngokuvamile, sinentshisekelo embhalweni kuphela, ukuxhumana phakathi kwabantu—yilokho kuphela. Ucwaningo lwe-Instagram oluvame kakhulu ucwaningo olujwayelekile lwezethameli: ukuthi bangobani laba bantu, futhi, okubaluleke kakhulu, ukuxhumana kwabo kwamanye amanethiwekhi omphakathi. Ukuthola iphrofayili yalo muntu ku-VKontakte naku-Facebook kuyasiza ekubaleni iminyaka yabo, njalonjalo.
• Asikho isidingo sokubhekana nawo wonke umuntu okwamanje—ngoba awekho amaklayenti. Mayelana nolimi: sinesi-Russian, isiNgisi, neSpanishi, kodwa zisasetshenziswa ngokukhethekile kumikhiqizo yesi-Russian, noma okungenani ezinkampanini ezizisebenzisayo ezivela e-Russia.
• Sihlola abantu nsuku zonke ngemicu eminingi: siqoqa idatha ngokuklwebha iwebhu, futhi sibuyekeza lawa mamethrikhi sisebenzisa ama-API. Ezinsukwini ezimbili noma ezintathu, ungakwazi ukuhlanganisa yonke inethiwekhi ye-VKontakte; esikhathini esingangesonto, ungakwazi ukuhlanganisa yonke inethiwekhi ye-Facebook, uqonde ukuthi ubani obuyekeze ini nokuthi ubani ongakayibuyekezanga. Bese siphinde sihlanganise laba bantu ngabanye: yini ngempela eshintshile, futhi siqophe umlando wonke. Enkumbulweni yami, kuyivelakancane ukuthi iphrofayili yomuntu endala yenkundla yezokuxhumana isetshenziselwe noma iyiphi injongo yebhizinisi langempela. Lokhu kwenzeka kanye, lapho isazi sezombangazwe sisondela kithi, futhi umsebenzi wakhe kwakuwukuqonda uhlobo lwabantu abeza endlunkulu yomkhankaso, nokuthi babengobani ezinyangeni ezingu-6-8 ezedlule (ukuthi bawasusile yini amaphrofayili abo futhi bavotela omunye umuntu, noma ukuthi beza ukuzomosha amavoti).

  Futhi izikhathi ezimbalwa - izindaba zomuntu siqu, lapho izithombe zomunye zishicilelwe esidlangalaleni. Bekudingeka ukuthi kutholwe abantu abaxhumene nabo, njll. Ngeshwa, kuyihlazo, kodwa asikwazi ukufakaza enkantolo ngoba imininingwane yethu ayikho emthethweni.

• Isitoreji se-MongoDB siyintandokazi yami.

Amanethiwekhi omphakathi azama ukulwa nokuqoqwa kwedatha.

• Ngokuvamile sinikeza abakhangisi uhlu lwalawa ma-akhawunti kuphela, bese besebenzisa izinga... Okusho ukuthi, ezinkundleni zokuxhumana, njenge-VKontakte, ungacacisa uhlu lwalaba bantu.

  Kodwa i-Facebook isebenzisa amakhukhi athengiwe. Asisebenzi ngamakhukhi ngokwethu, kodwa kuye kwaba nezimo ezimbalwa lapho abakhangisi benikeze abantu abathile, futhi sike saxhumana nabo—banalawa manethiwekhi, anezikhangiso zamazwibela nezingezona zamagama abantu, lawa makhukhi. Ukuxhumanisa kuyenzeka—akunankinga! Kodwa angiyena umlandeli omkhulu walezi zinto ngoba ngicabanga ukuthi azithembekile kakhulu. Ngokubona kwami, kufana ne-TNS yokulandelela ama-TV-akucaci ukuthi ubuka i-TV, ungayibuki, noma ngabe ugeza izitsha ngenkathi i-TV ivuliwe ... Futhi kuyinto efanayo lapha: Ngivame uku-Google okuthile, kodwa lokho akusho ukuthi ngifuna ukuyithenga.

• Uma usebenzisa inethiwekhi yokukhangisa esezingeni elifanele, ngibe nezindaba ezimbalwa lapho sikhiphe khona laba bantu futhi sazama ukubaxhumanisa namakhukhi kumasayithi abo sisebenzisa izixhumanisi zabo. Kodwa angiyena umlandeli omkhulu walolo hlobo lwento.

Ifomula yokubala iholo lomsebenzisi we-inthanethi

• Ifomula evamile yomholo ojwayelekile ithi: isifunda lapho umuntu ehlala khona, isigaba sebhizinisi asebenza kuso (okungukuthi, inkampani engumqashi wabo), bese kuthathwa isikhundla sabo kule nkampani, iholo elimaphakathi lalesi sikhundla liyalinganiselwa... Umholo omaphakathi uthathwa ku-Head Hunter no-Superjob (kanye neminye imithombo embalwa) ukuze uthole isikhala esinikezwe endaweni ethile kanye nomongo webhizinisi onikeziwe.

  I-Avito ne-Avto.ru ngokuvamile inikeza ulwazi olwengeziwe uma umuntu eveze inombolo yakhe yocingo. I-Avito ikuvumela ukuthi ubone ukuthi hlobo luni lwezinto umuntu azithengisayo-ezibizayo, ezingabizi, ezisetshenzisiwe, noma cha. I-Avto.ru ikuvumela ukuthi ubone ukuthi umuntu unemoto yini—ukuthi ungumnikazi wayo noma cha. Lokhu kumelela abantu abangaphansi kuka-20% abalahle amafoni abo ndawana thize, futhi i-akhawunti yabo ingaxhunywa kulolu lwazi.

Inkampani eqoqa imininingwane iyisingatha malini?

• Ivolumu yezithombe ezigciniwe kuma-petabytes ngu-6,4. Ngeke ngisho ukuthi ikhula ngokushesha kangakanani njengamanje, ngoba ngo-2016 saqala ukuqopha "ama-periscopes" futhi sisanda kuqala ukuqopha ividiyo.

  Angikwazi ukusho kahle ukuthi kwakunguziro nini. Sisuke enkampanini siye kwesinye—konke kuyindaba ende. Kodwa ngingasho ukuthi i-VK, i-Facebook, i-Instagram, ne-Twitter-zonke lezo zinto (abantu, amaqembu, nokuxhumana phakathi kwabo) ngombhalo nokuqukethwe-empeleni akufiki kudatha engaka, ngisho ne-petabyte. Ngicabanga ukuthi cishe 700, mhlawumbe 800, gigabytes.

Ingabe uyawasiza amaklayenti ukuhlonza i-niche efanele nokuthi ambe kuphi?

• Uma iklayenti lifika, siphakamisa izinto ezinjalo kulo, kodwa thina ngokwethu, njenge-Google Trends, asizenzi izinto ezinjalo.
• Sibe nezindaba ezimbalwa ezihlobene nenhlalakahle yabantu, okuhlanganisa ukhetho nangaphambi kokhetho—sizihlaziye zonke. Ngemikhiqizo nokuhlolwa kwemibono yomkhiqizo, yonke into icishe ifane ngaso sonke isikhathi. Kodwa izindaba zokhetho nezangaphambi kokhetho—azenzi (ngokuhlola kwazo ukuthi yiliphi ikhandidethi okufanele liwine). Angazi ukuthi ubani onephutha lapha—thina noma abantu abenza ucwaningo e-VTsIOM.
• Ngokuvamile sithola le miphumela yebhentshimakhi kumkhiqizo ngokwawo, futhi iyithola kubantu abenza ucwaningo—inhlolovo yezingcingo, ucwaningo lokumaketha, nokunye. Ngaphezu kwalokho, konke lokhu kungaqinisekiswa ngezinto eziyisisekelo: kungakhathaliseki ukuthi othile uphendule i-newsletter, noma ngabe othile uqedile inhlolovo... Uma kuwumkhiqizo omkhulu (isibonelo, i-Coca-Cola), baqinisekile ukuthi banesigidi noma ezimbili zokubuyekezwa kwamakhasimende abo kwangaphakathi—hhayi nje ukuphawula ezinkundleni zokuxhumana kanye nemibono; banezinhlelo zangaphakathi, impendulo, nokunye.

Umthetho "awazi" ukuthi iyini idatha yomuntu siqu!

• Sihlaziya imithombo yedatha evulekile ngokukhethekile, singahloli noma yiluphi ulwazi olungcolile, olungcolile. Imodeli yethu isuselwe eqinisweni lokuthi sigcina yonke idatha evuliwe ezikhungweni zedatha yomphakathi, noma siyiqashe kwenye indawo, futhi siyihlaziye endlini, kumaseva ethu, ngaphakathi kwamahhovisi ethu, futhi asilokothi siphume ezakhiweni zethu.

  Kodwa umthetho wethu endaweni yedatha evulekile awucacile kakhulu.

  Asinakho ukuqonda okucacile kokuthi iyini idatha evuliwe, ukuthi iyini idatha yomuntu siqu-kukhona i-Federal Law 152, kodwa noma kunjalo ... Bayibala kanjani? Ngakho-ke, uma nginegama lakho nenombolo yocingo kusizindalwazi esisodwa, inombolo yakho yocingo ne-imeyili kwenye, kanye nekheli lakho le-imeyili nemoto yakho engxenyeni yesithathu—konke lokhu kubonakala njengedatha okungeyona eyomuntu siqu. Uma uhlanganisa konke lokhu, kubonakala sengathi, ngokomthetho, kuba idatha yomuntu siqu.

  Lokhu sikuthola ngezindlela ezimbili. Okokuqala, sifaka amaseva ngesofthiwe yeklayenti, ukuze le datha ingashiyi indawo yayo, bese iklayenti linesibopho sokusabalalisa le datha yomuntu siqu, idatha okungeyona eyomuntu siqu, njalonjalo. Noma, okwesibili, uma lokhu kuwuhlobo oluthile lwesimo lapho kufanele simangalele inkundla yezokuxhumana noma into enjalo...

  Senze ucwaningo olufana nalolu (ngesikhathi samaprimaries e-United Russia) lapho siqoqe khona ama-akhawunti alaba bafana be-LifeNews futhi sabuka izithombe zocansi ezizithandayo. Kwakuyinto ehlekisayo, kodwa noma kunjalo. Sithengisa njengombono wethu siqu, ngaphandle kokudalula ngokusemthethweni kumadokhumenti lokho esikuhlaziyile—iRejista Yesifunda Ehlanganisiwe Yamabhizinisi Asemthethweni, amaholo, inkundla yezokuxhumana. Sithengisa umbono wethu wochwepheshe, bese, ngemuva kwezigcawu, sichazela umuntu ukuthi sihlaziye ini nokuthi kanjani.
  Kwakukhona izindaba ezimbalwa, kodwa zazihlobene namaphrojekthi wokuthengisa womphakathi. Isibonelo, sinephrojekthi yamahhala, engenzi nzuzo yama-longboarders (amabhodi amade afana nalawa): inhloso bekuwukuqoqa okuthunyelwe kwabantu—uma othile eposa, "Ngaya e-Gorky Park ukuyoslayida." Ngakho-ke, yayizovela kumephu, futhi abantu ababazungezile babebona ukuthi kukhona umuntu oseduze. UVK walwa nathi isikhathi eside ngalokhu ngoba babengathandi ukuthi sishicilele lolu lwazi ngaphandle kwemvume yabantu. Kodwa icala alizange liye enkantolo ngoba sengeze isigatshana emithethweni yemiphakathi eminingana emikhulu evumela ukuthi idatha isetshenziswe abantu besithathu, ama-ejensi, izinkampani, ukuhlaziywa, njalo njalo. Yiqiniso, kwakungeyona izimiso zokuziphatha ikakhulukazi, kodwa nokho.

• Sisanda kuvuka ngesikhathi esifanele futhi saqala ukuthengisa umbono wethu wochwepheshe kuwo wonke umuntu.

Ingabe usebenza nezikhungo zemfundo?

• Yebo, sibambisana nezikhungo zemfundo. Sinezinhlobonhlobo zazo: sinohlelo lwe-master's School of Graduate, futhi sibambisana namanye amanyuvesi. Siwathanda ngempela amanyuvesi!
• Nginolwazi lwami lokuxhumana—ungangibhalela. Futhi nasi isixhumanisi sephrezentheshini, uma kukhona umuntu onentshisekelo—inazo zonke lezi zibonelo, ungabelana ngazo.
• Uma inombolo yocingo nekheli le-imeyili kwaziwa, cishe kuyinto eqinisekile; akekho oyobasusa. Uma ingekho inombolo yocingo, ngokuvamile kuba isithombe; uma singekho isithombe, unyaka, indawo yokuhlala, nomsebenzi. Okusho ukuthi, cishe wonke umuntu angabonakala ngokunembile ngonyaka, indawo yokuhlala, nomsebenzi. Kodwa lokhu, futhi, kuncike emsebenzini.

  Ake sithi sineklayenti elithengisa umabonakude we-inthanethi. Othile uthenge okubhaliselwe kokuthi "Game of Thrones," futhi umsebenzi uwukusebenzisa i-CRM yabo ukuze bathole laba bantu ezinkundleni zokuxhumana, bese bathola abangaba ukuhola ngaphakathi kwesigaba sabo sethonya. Ngisho nje ukuthi banegama, isibongo, nekheli le-imeyili... Futhi ngakho-ke kunzima kakhulu ukwenza okunye. Ezimweni eziningi, ungathola abantu ngekheli le-imeyili.

• Ngokuvamile "sifanisa" abantu ngokusekelwe kubangani babo benkundla yezokuxhumana, kodwa lokhu akulungile ngaso sonke isikhathi. Akukhona nje ukuthi akulungile ngaso sonke isikhathi—akusebenzi ngaso sonke isikhathi. Okokuqala, kudinga abasebenzi abaningi, ngoba le nqubo yokufanisa kufanele yenziwe kuqala kumngane ngamunye—ukuze kunqunywe ukuthi ngabe uthuthile yini ezinkundleni zokuxhumana. Futhi-ke kukhona iqiniso elaziwayo lokuthi sinabangane abathile ku-VKontakte nabanye abangani ku-Facebook. Akunjalo kuwo wonke umuntu, kodwa kuyiqiniso kimi, isibonelo; futhi kuyiqiniso kubantu abaningi, futhi.

Uyiqoqa kanjani idatha ephelele kakhulu?

• Ngokufaka isofthiwe ekupheleni kweklayenti. Iseva ifakwe ekugcineni kwayo eqoqa idatha yomphakathi kuphela evela kithi, kodwa ngaphakathi icubungula idatha yayo yomuntu siqu. I-NDA isayinwe neklayenti. Akulungile neze ngabo ukuthi babelane nathi ngalokhu, kodwa isibopho esingokomthetho siphezu kweklayenti—kungaba ngokufaka isofthiwe noma ngokudlulisela idatha engaziwa. Kodwa lokhu bekungavamile kakhulu, ngoba—noma ngabe ukungaziwa kulungile noma akulungile—ezimweni eziningi, ukuxhumana phakathi kwalaba bantu kulahleka.

Ubani othenga isofthiwe yokuqaphela ubuso?

• Siza lapha ngempela ngoba isofthiwe yethu eyinhloko esiyithengisayo eyokusesha ubuso nokuhlaziya ubudlelwano, futhi siyidayisela izikhungo zikahulumeni. Ngakho-ke, onyakeni nohhafu odlule, sanquma ukusunduza zonke lezi zindaba ekukhangiseni, ekukhangiseni, nasezimakethe zomphakathi—leyo ndlela i-Social Data Hub, ibhizinisi elisemthethweni lezentengiso, eyakhiwe ngayo. Futhi ngakho siza lapha kuphela manje. Sekuphele unyaka nesigamu sizungeza lapha, sizama ukuchazela abantu ukuthi akumele banikezwe ama-downloads anezisho, banikezwe izimpendulo zemibuzo yabo, ukuthi asikho isidingo somsindo, nokunye. Ngakho, kunzima ukusho lapho...
• (Uqonde ukuthini?) Kuwo wonke amaqabane adinga amaphekula, abanukubezi.
  Ngingasho ngaso leso sikhathi (lokhu kuzoba umbuzo olandelayo): ngokolwazi lwethu, abekho othisha ababoshiwe ngokuphinda bathunyelwe.
• Ku-VKontakte, kungu-14%; ku-Facebook, ayikho into ebizwa ngokuthi iphrofayela evaliwe (bangase babe nohlu lwabangane abavaliwe, njll.). Futhi okuthakazelisa kakhulu ukuthi, ngisanda kubhala umlayezo—bazowubala futhi bakutshele.

Ungashicileli noma yini oyoba namahloni ngayo!

• Ungafaki noma yini ezinkundleni zokuxhumana ozoba namahloni ngayo—leyo yisiqondiso sami somuntu siqu. Yize senginabo abantu abaningi ngoba ngithuka inhlamba kuFacebook. Hhayi-ke, bekuyilokho, ungenzani? Ungathumeli noma yini ozoba namahloni ngayo! Uma uhlela ukusebenzela i-Public Chamber kamuva, yebo, kungcono ukungaphawuli. Uma ungahleli ukwenza lokho, ngakho-ke, ngokuvamile, akekho onendaba. Ngingakuqinisekisa nje ukuthi akekho ofunda izincwadi zakho siqu, futhi konke lokhu kudlondlobala kubhebhethekisa yonke le nto...

  Njalo ngesonto, ngaphandle kokwehluleka, othile uza kimi futhi athi, "Bheka, izithombe zomngane wami ziputshuzelwe eqenjini elithile elingaziwa lomphakathi! Siza!" Kodwa-ke, ungalokothi uthumele noma yini emaqenjini omphakathi angaziwa.

• Angazi ngezinye izinhlelo zokuqapha—ngokuqinisekile sizokucabangela ukuthi igama elishiwoyo lalingalungile, uNkulunkulu angithethelele... Kodwa ngingasho ukuthi bonke laba bantu abangaphansi kukahulumeni banesithakazelo kuphela kubantu abanezethameli ezingaphezu kuka-5, futhi umbono wabo womphakathi ungathonya othile. Ngokuhlangenwe nakho kwami, angikaze ngibe nesikhungo sakwa-HR esisithuma ukuthi sihlole amaphrofayili athi, "Uma noma ubani ethanda i-Navalny, ungangiqashi!"

Mayelana nokushicilela imiphumela. Bangaki abantu ababambe iqhaza ocwaningweni?

• Ezinkampanini eziyishumi ezihamba phambili zokukhangisa, eziyisikhombisa ezishicilelayo njengamanje. Kunzima ukusho: ngenkathi siqala lokhu ngonyaka nengxenye edlule... Sinabantu abambalwa emkhakheni ngamunye - abambalwa emabhange, abambalwa kwa-HR, abambalwa kwezokukhangisa. Futhi manje sicabanga ngokuthi ubani onenzuzo enkulu ukuya kuye kuqala, ukuthi ubani okufanele siqale ukuthuthukisa i-interface for...
• (mayelana nenani labantu ingxenye yemakethe ngayinye) Abantu abangadluli ku-25, ngoba asidlwengulanga muntu.
• Ngokuvamile, ngicabanga ukuthi ngaphezu kwe-50% yemakethe isebenzisa lobu buchwepheshe. Ezinye zisetshenziselwa imikhankaso yokukhangisa, ezinye zisetshenziselwa ukuhlaziya kwangaphakathi. Ngingathi u-40% uzisebenzisela izibalo zangaphakathi, kuyilapho u-50-60% uzithengisa ukuze kuqedwe imikhiqizo. Kodwa konke kuncike ezinkampanini zokukhangisa ngokwazo. Uyabona, abanye bavele babike ngemali esetshenzisiwe kanye nezikhangiso ezikokoteliwe, kuyilapho abanye empeleni bebika ukuthi bangaki abantu abalethile, yiziphi izethameli abafinyelele kuzo... Ngingathi lokho kuyiqiniso, kodwa ngingaba nephutha—angiqondi ngempela ukuthi bonke laba bafana basebenza kanjani. Ngazi idatha yobuningi kuphela.

Ezinye izikhangiso 🙂

Siyabonga ngokuhlala nathi. Uyazithanda izindatshana zethu? Ufuna ukubona okuqukethwe okuthakaselayo okwengeziwe? Sisekele ngokufaka i-oda noma ngokuncoma kubangani, I-VPS yefu yonjiniyela kusuka ku-$4.99, i-analogue ehlukile yamaseva ezinga lokungena, esungulwe yithi ngenxa yakho: Lonke iqiniso nge-VPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kusuka ku-$19 noma ukwabelana ngeseva? (itholakala nge-RAID1 kanye ne-RAID10, kufika kuma-cores angu-24 kuze kufike ku-40GB DDR4).

I-Dell R730xd 2x ishibhile esikhungweni sedatha se-Equinix Tier IV e-Amsterdam? Lapha kuphela 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kusukela ku-$199 eNetherlands! I-Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - isuka ku-$99! Funda mayelana Indlela yokwakha ingqalasizinda corp. ikilasi ngokusetshenziswa kwe-Dell R730xd E5-2650 v4 amaseva abiza u-9000 euros ngepeni?

Source: www.habr.com