Sawubona, igama lami ngingu-Alexey. Ngisebenza emkhakheni we-IT. Ngichitha isikhathi esiningi ezinkundleni zokuxhumana kanye nemiyalezo esheshayo yomsebenzi. Futhi ngaba nezindlela ezihlukahlukene zokuziphatha eziluthayo. Ngaphazanyiswa emsebenzini futhi ngabheka ku-Facebook ukuze ngibone ukuthi bangaki “okuthandwayo” okutholwe okushicilelwe. Futhi esikhundleni sokuqhubeka nokusebenza ngemibhalo emisha, nganginamathele esimweni salowo omdala. Ngicishe ngacosha i-smartphone yami izikhathi ezimbalwa ehoreni nginganakile - futhi ngokwezinga elithile lokhu kwangehlisa umoya. Inike amandla okulawula impilo.
Ngesinye isikhathi ngama, ngacabanga ngakho, futhi nganquma ukuthi kukhona okungalungile. Ngezwa izintambo ngemva kwamahlombe ami ezazingidonsa ngezikhathi ezithile, zingiphoqa ukuba ngenze izinto okwakungadingeki ngizenze ngempela.
Kusukela ngesikhathi sokuqwashisa, nginezidakamizwa ezimbalwa - futhi ngizokutshela ukuthi ngizilahle kanjani. Akulona iqiniso ukuthi izindlela zami zokupheka zizovumelana nawe noma zizogunyazwa nguwe. Kodwa ukwandisa umhubhe weqiniso nokufunda izinto ezintsha ngeke neze kube yingozi.
- Pa-ap, singangena sonke esithombeni esisodwa? - Ungesabi, ngine-engeli ebanzi ku-smart phone yami.
Umlando wendaba yokulutha
Ngaphambilini, imilutha, njengemilutha nokulutheka, yayihlanganisa ukuncika ezidakamizweni nokuba umlutha wezidakamizwa. Kodwa manje leli gama lisebenza kakhulu emiluthweni engokwengqondo: ukuluthwa ukugembula, i-shopaholism, izinkundla zokuxhumana, ukuba umlutha wezithombe zobulili ezingcolile, ukudla ngokweqile.
Kunemilutha eyamukelwa umphakathi njengokujwayelekile noma okujwayelekile ngokwemibandela - lena imikhuba yomoya, izinkolo, ukukhohlakala emsebenzini, kanye nemidlalo eyingozi.
Ngokuthuthuka kwemithombo yezindaba kanye ne-IT sphere, sekuvele izinhlobo ezintsha zokulutha - ukuluthwa ithelevishini, ukuba umlutha kumanethiwekhi omphakathi, ukuba umlutha wemidlalo yekhompyutha.
Ukulutha kuhambisane nempucuko yethu kuwo wonke umlando wayo. Ngokwesibonelo, umuntu ukushisekela ukudoba noma ukuzingela futhi akakwazi ukuhlala ekhaya ngezimpelasonto. Ukulutheka? Yebo. Ingabe kuthinta ukuxhumana nabantu, kucekele phansi umndeni nobuntu? Cha. Lokhu kusho ukuthi ukulutheka kuyamukeleka.
Umuntu unomkhuba wokwenza izindaba nokubhala izincwadi. Asimov, Heinlein, Simak, Bradbury, Zilazni, Stevenson, Gaiman, King, Simmons, Liu Cixin. Uze ubeke iphuzu lokugcina, ngeke ukwazi ukuzola, indaba ihlala kuwe, abalingiswa bafuna indlela yokuphuma. Lokhu ngikwazi kahle ngokuhlangenwe nakho kwami. Kuwumlutha - kunjalo kunjalo. Ibalulekile emphakathini futhi iwusizo - kunjalo, yebo. Singaba ngubani ngaphandle kweLondon neHemingway, ngaphandle kukaBulgakov noSholokhov.
Lokhu kusho ukuthi ukulutheka kungase kwehluke - kube wusizo, kusebenziseke ngokombandela, kwamukeleke ngokombandela, okungamukeleki ngaphandle kwemibandela, kube yingozi.
Lapho ziba yingozi futhi zidinga ukwelashwa, kunombandela owodwa kuphela. Lapho umuntu eqala ukulahlekelwa kakhulu ukuhlalisana kwabantu, uba ne-anhedonia yezinye izinto zokuzilibazisa nezinjabulo, ugxila ekuluthweni, futhi uqala ukuzwa izinguquko ekuziphatheni kwengqondo. Ukulutheka kuphakathi nendawo yakhe yonke.
I-Lost profit syndrome. Impilo yami ezinkundleni zokuxhumana kufanele ibukeke ikhanya futhi inhle kunabanye
I-SUV cishe iyona ekhohlisa kakhulu kuma-syndromes. Uyijwayela ngokushelela nangokuzola ngenxa ye-Vkontakte, Facebook ne-Instagram.
I-Instagram ngokuvamile isebenza kuphela kumgomo we-FoMO - akukho lutho ngaphandle kwezithombe ezine-syndrome yenzuzo elahlekile. Yingakho abakhangisi bemthanda kangaka, ngoba kunezabelomali zokukhangisa ezinhle. Ngoba umsebenzi wenziwa ngezilaleli ezilutha ngokuphelele. Kufana “nomsunduzi” ongena ephathini lapho wonke umuntu engumlutha we-heroin.
Yebo, singasho ukuthi i-Instagram ikukhuthaza ukuthi uzuze izimpumelelo. Uyabona ukuthi umngane unemoto entsha, noma ukuthi uye eNepal - futhi wenza imizamo eyengeziwe yokufeza okufanayo. Kodwa lena indlela eyakhayo. Bangaki abantu abakwazi ukuguqula imininingwane etholwe ngale ndlela, bangabi nomona, kodwa babone amathuba kuphela nezingcingo?
I-Lost profit syndrome ngomqondo we-classical ukwesaba okujulile kokuphuthelwa umcimbi othakazelisayo noma ithuba elihle, okucasulwe, phakathi kwezinye izinto, ngokubuka amanethiwekhi omphakathi. Kukholakala ukuthi ngokocwaningo, ama-56% abantu ahlangabezane ne-SUD okungenani kanye ezimpilweni zabo.
Abantu bahlale befuna ukuqaphela izindaba zabangane babo nozakwabo. Besaba ukushiywa ngaphandle. Besaba ukuzizwa “njengabalahlekile” - umphakathi wethu uhlale usiphushela kulokhu. Uma ungaphumeleli, pho kungani uze uphile?
Yiziphi izimpawu ze-SUV:
- Ukwesaba njalo kokuphuthelwa yizinto ezibalulekile nemicimbi.
- Isifiso esinamandla sokuzibandakanya kunoma yiluphi uhlobo lokuxhumana nomphakathi.
- Isifiso sokuhlala ujabulisa abantu futhi uthole ukuvunyelwa.
- Isifiso sokuba khona ekuxhumaneni ngaso sonke isikhathi.
- Isifiso sokuvuselela njalo izifunzo zenethiwekhi yokuxhumana nabantu.
- Umuzwa wokungakhululeki kakhulu lapho i-smartphone ingekho eduze.
UProfesa Ariely: "Ukuskrola kokuphakelayo kwakho kwenkundla yezokuxhumana akufani nokukhuluma nabangane bakho ngesikhathi sokudla kwasemini nokuzwa ukuthi bayichithe kanjani impelasonto yabo yokugcina. Lapho uvula i-Facebook bese ubona abangani bakho behlezi endaweni yokucima ukoma ngaphandle kwakho - ngaleso sikhathi - ungacabanga ukuthi ubungachitha kanjani isikhathi sakho ngendlela ehluke kakhulu.»
Umuntu uzama ukucindezela imizwa engemihle. Uzama ukukhombisa ukuthi impilo yakhe inothile, iyakhanya, igcwele futhi iyathakazelisa. Akayena “isihluleki”, uphumelele. Umsebenzisi uqala ukuthumela izithombe ku-Instagram enolwandle, izimoto ezibizayo, nama-yacht ngemuva. Vele uye ku-Instagram ngokwakho futhi ubone ukuthi yiziphi izithombe ezithandwa kakhulu. Amantombazane asengozini enkulu kulokhu - kubalulekile kuwo ukuthi afakazele ukuthi ozakwabo, afunda nabo kanye nabafundi abakanye nabo "bangamasuckers adabuka eKhatsapetovka" - futhi uyindlovukazi yonke ye-Instagram ebambe isiphetho ngentshebe. Hhayi-ke, noma kungani ekwazile ukubamba umkhongi olandelayo.
I-selfie yokuqala elayishwe ku-Instagram. Inkinga enkulu yayinge-ermine, ukuze ingaphenduki noma ilume.
Yiya ku-Instagram, ubheke ama-blogger obuhle aphezulu. Ogwini lolwandle, phakathi kwezihlahla zesundu, ezingutsheni ezimhlophe ezingangcoliswanga yisihlabathi, ku-yacht eqashiwe ebizayo noma imoto, enabathwebuli bezithombe abangochwepheshe abazothinta izithombe izikhathi ezingamakhulu. Ngisho nokudla kukhanya ngokwengeziwe, futhi i-champagne icwebezela njengomoya welanga obanjwe uzibuthe. Yini esele yeqiniso lenhloso lapho?
Bakhombisa ngenkani izimpilo zabo esidlangalaleni, futhi ngasikhathi sinye bakhombisa ukuthi bakhubazekile kangakanani yi-SUD syndrome. Bakhiphe kulesi sikhala, bavale i-inthanethi, futhi bazoqala ukuhoxa. Ngoba ngeke bakwazi ukusho ukuthi “Bangobani?”, “Baziveza kanjani ngaphandle kwe-akhawunti yokuxhumana nabantu?”, “Bangobani emphakathini, iyini indima yabo emphakathini?”, “Benzeni lokho akusizi nje kuphela esintwini, kodwa nakubantu obathandayo nabangane bakho?
Futhi ababhalisile babo badonseleka embuthanweni ononya we-SUV - baphupha ngokuba yimpumelelo futhi bakhanye. Futhi, ngangokunokwenzeka, belula imilenze yabo ezithombeni, baphendule okhalweni lwabo ukuze "izindlebe" zingabonakali, baphendule ubuso babo ukuze kungabonakali amaphutha, bagqoke izicathulo eziphakeme kakhulu ezingenakukhululeka, bathathe izithombe phambi izimoto ezingasoze zaba ezabo. Futhi bahlupheka ngokwengqondo. Futhi bayayeka ukuba yibona - ubuntu obuningi, obuyingqayizivele, obuthakazelisa ngendlela emangalisayo.
Iningi labantu ezinkundleni zokuxhumana lakha isithombe esifanelekile ngabo. Iphethini iyaphindwa futhi isakazwa kumalungu ezilaleli angasoli nangase aqale ukuzwa ama-SUD.
Lena akuyona ngisho inyoka ye-Ouroboros eziluma umsila wayo. Lesi yisiphukuphuku esinqunu senkawu eziluma izinqe. Nasesidlangalaleni. , esebenzise lesi sici se-SUV ukuheha nokugcina abasebenzisi. I-SUV syndrome isiphenduke isisekelo sesu lebhizinisi.
Imiphumela: I-UVB inomphumela olimazayo empilweni yengqondo yabantu. Kufiphalisa imingcele yobuntu, kwenza umuntu athonye ukuthambekela kwesikhashana, okudla inani elimangalisayo lamandla angokomzimba nangokwengqondo. Lokhu kungaholela ekucindezelekeni. Imvamisa, abantu abangenwa yi-SUD baba nesizungu esibuhlungu kanye nokungezwani kwengqondo phakathi kokuthi bafuna ukuba yikho nokuthi bangobani ngempela. Umehluko phakathi "kokuba nokuvela." Abantu baze bazichaze ngezinkundla zokuxhumana: “Ngiyathumela, ngakho-ke ngikhona.”
Phubbing. Uke wabheka ukuthi bangaki ama-like owathola ngenkathi umi emngcwabeni kagogo wakho?
Kukangaki ngosuku sithatha i-smartphone? Yenza izibalo. Asenze lula umsebenzi. Uyithatha kangaki i-smartphone yakho ngemizuzu eyi-10? Cabanga ukuthi kungani wenze lokhu, bekunesidingo esiphuthumayo sakho, ingabe kukhona okusongela impilo yakho noma yabangane bakho, ngabe kukhona obekufonele noma cha, ubudinga imininingwane yecala ngokushesha?
Manje uhlezi ekhefi. Qalaza. Bangaki abantu, esikhundleni sokuxhumana, abangcwatshwe kumagajethi kagesi?
I-Phubbing umkhuba wokuhlala uphazanyiswa igajethi yakho ngenkathi ukhuluma nomuntu oxhumana naye. Futhi hhayi kuphela kusukela interlocutors. Kuqoshwe amacala abantu abaphazanyiswa ama-smartphones abo ngesikhathi semishado yabo kanye nemingcwabo yezihlobo eziseduze. Kungani? Leli iqhinga elincane le-psychophysiological elisetshenziswa yi-Facebook ne-Instagram. Iholo eliguquguqukayo. Uthwebule isithombe ozishuthe sona, wathatha isithombe somshado, wabhala inothi elidabukisayo ngomngcwabo - futhi manje ukhangwa ngokuqondile ukubona ukuthi bangaki abantu “abakuthandayo” futhi “bakwabele” wena. Bangaki abantu abakubonile, abakukhathalelayo, ukuthi awuwedwa kangakanani. Lesi isilinganiso sempumelelo yomphakathi.
Izimiso eziyisisekelo ze-phubbing:
- Lapho edla, umuntu akakwazi ukuzidabula kude negajethi.
- Bamba i-smartphone yakho esandleni sakho noma uhamba.
- Ngokushesha ukubamba i-smartphone uma kukhona izexwayiso zomsindo, naphezu kwengxoxo nomuntu.
- Ngesikhathi sokuphumula, umuntu uchitha isikhathi esiningi esebenzisa igajethi.
- Ukwesaba ukulahlekelwa okuthile okubalulekile esiphakelini sezindaba.
- Ukuskrola okungenasisekelo kulokho osekubonwe kakade ku-inthanethi.
- Isifiso sokuchitha isikhathi sakho esiningi enkampanini ye-smartphone.
U-Meredith David wase-Baylor University ukholelwa ukuthi ukukhohlisa kungonakalisa ubudlelwano: "Ezimpilweni zansuku zonke, abantu bavame ukucabanga ukuthi ukuphazamiseka okuncane ku-smartphone akwenzi mehluko omkhulu ebudlelwaneni. Kodwa-ke, imiphumela yocwaningo ikhombisa ukuthi ukusetshenziswa njalo kocingo ngomunye wabalingani kuholela ekwehleni okukhulu kokwaneliseka ebuhlotsheni. I-Phubbing ingaholela ekucindezelekeni, ngakho-ke cabanga ngokulimala okungaba khona kwe-smartphone ebudlelwaneni obuseduze»
I-Phubbing ne-SUV zihlobene eduze.
Usosayensi uReiman Ata uthathe isinqumo sokubala ukuthi singakanani isikhathi asichitha ku-smartphone yakhe ngosuku. Futhi umphumela wamethusa. Wabala ukuthi wayentshontsha amahora angu-4 nemizuzu engu-50 ekuphileni kwakhe. Futhi ngenhlanhla uthole iseluleko esivela kumklami we-Google wangaphambili u-Tristan Harris: faka ifoni yakho kumodi ye-monochrome. Ngosuku lokuqala nge-smartphone ye-monochrome, u-Reiman Ata wasebenzisa idivayisi ihora nesigamu kuphela (amahora angu-1,5!) Akukhona nje ukuthi abaklami be-interface yomsebenzisi benza izithonjana ezinhle kangangokuthi "ufuna ukuzikhotha," njengoba uSteve Jobs asho. . Futhi akubanga yize ukuthi wenqabela izingane zakhe ukusebenzisa imikhiqizo yenkampani yakhe. USteve wayazi ukuthi angadala kanjani umlutha phakathi kwabasebenzisi - wayengungqondongqondo.
Ngakho nansi i-hack yempilo encane. Isivivinyo. Bheka. Yibani izazi zefilosofi.
Kumasethingi e-iOS → Okuvamile → Ukufinyeleleka → Isibonisi Esishintshashintshayo → Izihlungi Zombala. Yenza kusebenze into ethi "Izihlungi", bese ukhetha "Amathunzi Okumpunga" kumenyu yokudonsela phansi.
Ku-Android: Vula imodi kanjiniyela. Vula Izilungiselelo → Isistimu → “Mayelana nefoni” bese uchofoza into ethi “Yakha inombolo” izikhathi ezimbalwa zilandelana. Ku-Samsung Note 10+ yami kuvele ukuthi isendaweni ehluke ngokuphelele - mhlawumbe abafokazi baklame isixhumi esibonakalayo. Ngemva kwalokhu, udinga ukuya kuzilungiselelo → Isistimu → Konjiniyela, "Ukusheshisa kwezingxenyekazi zekhompiyutha zokunikezwa", khetha into ethi "Lingisa okungavamile" bese ukhetha "Imodi ye-Monochrome" kumenyu yokudonsela phansi.
Impela. Uzocelwa ukuthi ubambe ifoni kancane kakhulu. Ngeke lisabukeka njengoswidi.
Imiphumela: I-Phubbing, njenge-SUV ehlotshaniswa nayo, iphokophela ekubalekeni futhi ingena esikhundleni sokusabela okungokwengqondo kwangempela nokungokwemvelo kwizisusa ezibekwa amanethiwekhi omphakathi kanye namagajethi kagesi. Lokhu kuholela ekushintsheni kwengqondo, ukunqanyulwa kobudlelwane bomphakathi, ngezinye izikhathi ukuhlukana komndeni futhi, esimweni esibi kakhulu, ukuphazamiseka kwengqondo emngceleni, njengokucindezeleka.
I-Snapchat dysmorphophobia. Thatha isithombe ozishuthe sona ebusweni bami
Kungazelelwe, kwavela esinye isifo. Phela, ukuba khona kunquma ukwazi.
I-dysmorphophobia endala, efunde isikhathi eside ithole imibala emisha nezici. Yilapho umuntu ekholelwa ukuthi mubi, mubi, ehlazeka ngalokhu, futhi egwema umphakathi.
Futhi-ke ozakwabo baseBoston Medical School kungazelelwe futhi kungalindelekile banquma ukuthi sekuvele okunye ukuchezuka okusha. Bahlaziya imibiko yodokotela abahlinzayo bepulasitiki. Futhi kuvele ukuthi sekuvele kunengxenye enkulu yezakhamizi eziza kodokotela futhi zifuna ukuthi ubuso bazo benziwe, njengasesithombeni ozishuthe sona.
Futhi akusona nje isithombe sesithombe ozishuthe sona, kodwa esicutshungulwe “ngama-beautifiers” ahlukahlukene afakwe kuma-smartphones esimanje. Njengoba ungase uqagele, amantombazane ngokuvamile afaka isicelo.
- Dokotela, ungangenzela ubuso obufana noTitian obupendelwe kimi?
Futhi lapha ukuhlanya okusobala kakhulu kuqala. Ngokusho kwe-American Academy of Facial Plastic and Reconstructive Surgery, i-55% yeziguli eziphendukela kodokotela abahlinzayo bepulasitiki zichaza isizathu soshintsho oludingekayo - ukuze i-selfie ivele ibe yinhle ngaphandle kokusebenzisa "izihle" ne-Photoshop. Njengokuthi, sonke isiwula esine-Photoshop sizozenza iKardashian.
Ngakho-ke sekuvele igama elisha: i-Snapchat dysmorphophobia syndrome.
UMark Griffiths, omunye wababhali abacashunwe kakhulu emhlabeni emkhakheni we-psychology yokulutha, uchwepheshe ohamba phambili ocwaningweni lwezengqondo lwabagembuli, uMqondisi we-International Gaming Research Unit, i-Psychology Division, i-Nottingham Trent University, e-UK uthe: “... Ngiphikisa ngokuthi iningi lalabo abasebenzisa ngokweqile i-intanethi abanalo ngokuqondile imilutha ye-intanethi, kubo i-intanethi iwuhlobo lwendawo yokuzalela yokugcina ezinye izidakamizwa ... Ngikholelwa ukuthi kufanele kwenziwe umehluko phakathi kokulutha ngokuqondile. ku-inthanethi kanye nezidakamizwa ezihlobene nezinhlelo zokusebenza ze-inthanethi»
Imiphumela: Ukushintsha ubuso bakho kulula kakhulu ngobuchwepheshe bamanje. Nakuba kukhona ukufa okudabukisayo. Kodwa ngaphakathi kwakho kuyoba okufanayo. Ngeke ikunike amandla amakhulu. Kodwa izithombe ozishuthe zona azikaze ziholele muntu empumelelweni. Kodwa umphumela ufana nokudideka kwengqondo nokukhungatheka. Kuyafana "ukuba" kanye "nokubonakala."
Ukushiswa kwama-dopamine receptors. Awukwazi ukushisa indlu kuphela, kodwa futhi nobuchopho bakho
Emuva ngo-1953, uJames Olds noPeter Milner babezama ukuqonda igundane elingaqondakali. Bafaka i-electrode ebuchosheni bakhe futhi bathumela umsinga ngawo. Babecabanga ukuthi bavula indawo yobuchopho elawula ukwesaba. Izindaba ezinhle ukuthi izandla zabo zakhula zisuka endaweni engafanele - futhi bathola ukuthola. Ngoba igundane esikhundleni sokuthi libaleke ekhoneni lapho ebelithuswa khona lalilokhu libuyela khona.
Abafana bazwa kuphela indawo engaziwa yobuchopho kuze kube manje, ngoba bafaka i-electrode ngokungalungile. Baqale banquma ukuthi igundane lalijabulela injabulo. Uchungechunge lokuhlola lwabadida ngokuphelele ososayensi futhi babona ukuthi igundane lihlangabezana nesifiso nokulindela.
Ngesikhathi esifanayo, lezi “zimpukane zasemkhathini” zathola isiqalekiso sokumaketha esibizwa ngokuthi “i-neuromarketing.” Futhi nabathengisi abaningi bajabula.
Ukuziphatha kwakubusa kakhulu ngaleso sikhathi. Futhi izihloko zathi lapho le ndawo yobuchopho ivuselelwa, bazizwa - bakholelwa noma cha - baphelelwe ithemba. Lokhu kwakungeyona intokozo. Kwakuyisifiso, ukudangala, isidingo sokufeza okuthile.
U-Olds noMilner abatholanga isikhungo senjabulo, kodwa lokho ososayensi bezinzwa manje abakubiza ngokuthi uhlelo lokuvuza. Indawo abayishukumisayo yayiyingxenye yesakhiwo sobuchopho esishukumisayo sakudala kakhulu esavela ukuze sisishukumisele esenzweni nasekusebenziseni.
Umhlaba wethu wonke manje ugcwele amadivayisi abangela i-dopamine - amamenyu ezindawo zokudlela, amasayithi ocansi, amanethiwekhi omphakathi, amathikithi elotho, ukukhangisa kwethelevishini. Futhi konke lokhu kusiphendulela, ngandlela thile, sibe yigundane lika-Olds noMilner, ophupha ukuthi ekugcineni egijimela enjabulweni.
Lapho ubuchopho bethu buqaphela ithuba lokuthola umvuzo, bukhulula i-neurotransmitter dopamine. Sibona isithombe sika-Kim Kardashian noma udadewabo egqoke izingubo zangaphansi ezimpintshayo - futhi i-dopamine ishaya ngamandla. I-alpha “yeduna” isabela ezimweni ezigobile nezinqulu ezibanzi - futhi iyaqonda ukuthi lezi zinsikazi zilungele ukuzala. I-Dopamine itshela yonke ingqondo ukuthi igxile kulo mvuzo futhi iwungenise ezandleni zethu ezincane ezihahayo ngazo zonke izindleko. Ukujaha kwe-dopamine ngokwakho akubangeli injabulo; kunalokho, kumane kujabulise. Siyadlala, sijabule futhi sinomdlandla. Siyayibona intokozo engaba khona futhi sizimisele ukusebenza kanzima ukuze siyifinyelele. Sibuka ingosi yocansi futhi sesilungele ukugxumela kulolu cansi lweqembu olujabulisayo. Sethula i-World of Tanks futhi silungele ukuwina ngokuphindaphindiwe.
Kodwa ngokuvamile sibhekana nobunzima. I-Dopamine ikhishwe. Awukho umphumela.
Sikhona emhlabeni ohluke ngokuphelele. Ukwanda kwe-dopamine ngokubona, iphunga noma ukunambitheka kokudla okunamafutha noma okumnandi lapho sidlula ukudla okusheshayo. Ukukhululwa kwe-dopamine kuqinisekisa ukuthi sifuna ukudla ngokweqile. Umzwelo omangalisayo ngeNkathi Yamatshe, lapho ukudla kwakubalulekile. Kepha esimweni sethu, ukuqubuka ngakunye okunjalo kwe-dopamine kuyindlela yokukhuluphala nokufa.
Ngabe i-neuromarketing isebenzisa kanjani ucansi? Ngaphambilini, cishe kuyo yonke impucuko yabantu, abantu abanqunu bathatha izimo ezicacile phambi kwabakhethiweyo babo, abathandekayo noma abathandi. Kulezi zinsuku ucansi lusifikela luvela yonke indawo - ukukhangisa okungaxhunyiwe ku-inthanethi, ukukhangisa ku-inthanethi, amasayithi okujola, amasayithi ezithombe zocansi, amafilimu e-TV nochungechunge (vele ukhumbule “i-Spartacus” kanye “Negeyimu Yezihlalo Zobukhosi”). Yiqiniso, isifiso esibuthakathaka nesibuthakathaka sokuthatha isinyathelo esimweni esinjalo sasingeke sibe nengqondo uma ufuna ukushiya i-DNA yakho endaweni yofuzo. Ungacabanga ukuthi ama-dopamine receptors asebenza kanjani? Njengasehlaya: "Ososayensi benuzi base-Ukraine bathole impumelelo engakaze ibonwe - esikhungweni samandla enuzi saseChernobyl bakhiqize amandla onyaka nengxenye ngamasekhondi amathathu nje kuphela."
U-Titian waba ngowokuqala ukuqonda indlela ucansi oluthinta ngayo ukuthengiswa kwemidwebo.
Yonke i-inthanethi yesimanje isibe isingathekiso esiphelele sesithembiso somvuzo. Sibheke iGrail yethu Engcwele. Ubumnandi bethu. Injabulo yethu. “Intelezi yethu” (c) Sichofoza igundane... njengegundane ekhejini, sinethemba lokuthi ngokuzayo sizoba nenhlanhla.
Abathuthukisi bemidlalo yekhompiyutha neyevidiyo basebenzisa ngamabomu ukuqinisa i-dopamine nomvuzo oguquguqukayo (“amabhokisi okuphanga” afanayo) ukuze baxhume abadlali. Sethembisa ukuthi "incwadi yokuphanga" elandelayo izoqukatha i-BFG9000. Ucwaningo olulodwa lwathola ukuthi ukudlala imidlalo yevidiyo kubangele ukuhlinzwa kwe-dopamine okuqhathaniswa nokusetshenziswa kwe-amphetamine. Awukwazi ukubikezela ukuthi uzoshaya nini amaphuzu noma udlulele kwelinye izinga, ngakho-ke ama-neurons akho e-dopaminergic alokhu edubula futhi unamathele esihlalweni sakho. Ake ngikukhumbuze nje ukuthi ngo-2005, u-Lee Seng Sep oneminyaka engu-28 ubudala olungisa ubhayela waseKorea washona ngenxa yokwehluleka kwenhliziyo nemithambo yegazi ngemva kokudlala i-StarCraft amahora angu-50 eqondile.
Uskrola kokuphakelayo kwezindaba okungapheli ku-VKontakte naku-Facebook, futhi ungacimi ukuzidlalela kwe-YouTube. Kuthiwani uma, emizuzwini embalwa, kuzoba nehlaya elihle, isithombe esihlekisayo, ividiyo ehlekisayo futhi uzothola injabulo. Futhi uthola kuphela ukukhathala nokutubeka kwe-dopamine
Zama ukuthi ungazifundi izindaba, ungangeni ezinkundleni zokuxhumana okungenani amahora angama-24, thatha ikhefu kumabonakude, umsakazo, omagazini namawebhusayithi adla ukwesaba kwakho. Ngikholwe, izwe ngeke liwe, i-crystal axis yomhlaba ngeke iwa, uma usuku lonke ushiywe kuwe kuphela, umndeni wakho nabangane, izifiso zakho zangempela, osuzikhohliwe isikhathi eside.
Sinama-dopamine receptors ambalwa kakhulu ebuchosheni bethu. Futhi bathatha isikhathi eside kakhulu ukuze balulame. Ucabanga ukuthi kungani i-anhedonia ihlala isikhathi eside kangaka phakathi kwemilutha yezidakamizwa, abalandeli bezingosi zezithombe zobulili ezingcolile, imilutha yokugembula, ama-shopaholics, nama-blogger aphezulu abaye bahlangabezana nesiqephu sokucindezeleka? Ngoba inqubo yokubuyisela i-dopamine receptors yinde, ihamba kancane futhi ayiphumeleli njalo.
Futhi kungcono ukuwasindisa kusukela ekuqaleni.
Ngikuthembisile...
Ekuqaleni, ngathembisa ukukutshela indlela engangibhekana ngayo nokulutheka okuningi. Cha, akusebenzanga nawo wonke umuntu - mhlawumbe angikhanyiselwe ngokwanele. Angikabheki ukuba yiJedi Master okwamanje. Bengihlala ngibhuloga ngomsebenzi, ngingumuntu osesidlangalaleni iminyaka eminingana, ngavela ezinhlelweni ze-TV izikhathi eziningi (njengoba umngane wami esho, umbukiso we-"woof-woof"), ungathi ngangiyi-CROWBAR. Futhi ngabona ukuthi ngangidonselwa ku-funnel yokuthandwa, "ukuthandwa", "amasheya", ukuthi izethameli zazingihola, hhayi mina ehola izethameli. Ukuthi umbono wami womuntu siqu usakazwa eqenjini, ukuze ungalahlekelwa izethameli, ungabangeli ukunganaki, ungazizwa unesizungu esixukwini. Ukuze izinkomba ze-LiveJournal, VKontakte, Facebook, Instagram zikhule, zikhule, zikhule nsuku zonke. Kuze kube i-hamster iphelelwa amandla futhi izulazula esondweni abeziphotha lona.
Ngabe sengisusa wonke amanethiwekhi ami okuxhumana nomphakathi. Futhi wanqamula bonke othintana nabo abezindaba. Mhlawumbe lena iresiphi yami nje. Futhi ngeke kukufanele. Sonke sihlukile. Mhlawumbe izindlela zakho eziguquguqukayo zizoba namandla kakhulu kunezami - futhi uzojabula ezinkundleni zokuxhumana futhi uthole izinto ezinhle kakhulu neziwusizo kakhulu lapho. Konke kungenzeka. Kodwa ngakwenza lokhu.
Futhi wajabula. Ungajabula kangakanani kulomhlaba?
Engathi umoya ungaba nawe.
Source: www.habr.com