Personal experience. How we connected international telephony: comparison of 6 virtual PBXs

Personal experience. How we connected international telephony: comparison of 6 virtual PBXs

Not so long ago, I was faced with the need to choose a virtual PBX. Some changes have taken place in the business of my company: new services have appeared, including those aimed not only at the b2b segment, but also at b2c. And with the advent of private clients, it turned out that many people still prefer to communicate by phone.

I don't have such a big startup, but I have clients all over the world, so I needed a solution that was suitable for this case. I also wanted to start interacting with Russian-speaking developers.

IMPORTANT UPDATE: I had no knowledge on the topic of telephony, I had to google everything from scratch, so there may be inaccuracies in the text. Correct / supplement the material in the comments - this will only make it better.

So there you go!

Who participated in the comparison

A couple of days of reading reviews and reviews helped form a shortlist of systems for further analysis. It got into:

The main point at this stage was a large number of references, reviews and articles about these products - I did not want to connect a raw system that had recently appeared on the market to develop a new line of business.

Comparison

Since we were just starting any kind of interaction with potential customers by phone, we did not need the highly “confusing” PBX functionality. Much more important was ease of use, flexibility, and, of course, price.

Here are the points I paid attention to in the analysis:

Integration

PBX itself is not as interesting as it is when combined with other business-critical systems such as CRM, project management tools, and communication tools. Therefore, we analyzed the available possibilities of those products from which we chose.

Telephony from Yandex has two well-established integrations - with Bitrix24 and amoCRM. At the same time, the API is listed as a beta version. The function is available in trial mode and in the tariff for 1299 rubles per month.

Mango office has a much more extensive list of ready-made integrations. They are even divided into categories, for example, there are lists of integrations with resources for specific industries (medicine, tourism, etc.) This may be useful to someone, but in our particular case, 99% of these integrations will not be useful to us.

In the case of Zadarma, a more versatile list of systems for connection can be called a plus. It includes not only CRM (and not only Russian, but also foreign ones), but even instant messengers - as a result, you can send notifications, for example, that the manager missed a call, directly to your telegram.

Sipuni are only integrated with amoCRM, which we do not use. I prefer Zoho. Telphin has a total of 4 of its own out-of-the-box integrations. Megafon has a few more of them (5), and they are all aimed at working with various CRMs.

Cost

I will repeat the introductory words once again: telephony was needed for a new line of business, it is currently experimental, so I did not want to spend a lot of money on the infrastructure for receiving calls.

The basic version of PBX Mango Office costs 685 rubles per month. For this money they give three users included in the tariff, 3 numbers with 10 channels. At the same time, additional functions cost money - so connecting the most basic version of call tracking will cost another 3050 rubles / month.

Billing for Yandex.Telephony is based on a batch approach. The basic Start tariff itself is free, you only need to pay for calls and numbers (one simple number is free, then 180 rubles, and the monthly fee for the number 8-800 is 999 rubles / month). But there are packages, for example, one of them combines all web widgets”, such as a call from a site, a callback order, etc. - its price is 499 rubles. If you need a beautiful room, you will also have to pay extra for it.

Personal experience. How we connected international telephony: comparison of 6 virtual PBXs

The cost of "beautiful" numbers in the Yandex service

Zadarma is a free PBX, you pay for increased storage of records and for minutes. The numbers themselves are frankly inexpensive - the connection fee is a couple of dollars, the monthly fee for most not quite exotic countries is $5-$10 (for some reason, a Belarusian number will cost $45 for connection and $15 monthly).

Personal experience. How we connected international telephony: comparison of 6 virtual PBXs

List of popular countries for ordering numbers in the Zadarma system

Telfin's pricing seemed rather confusing to me. Confused by the lack of a single page with tariffs - information has to be collected in different parts of the site - as well as the word "from" in many prices (service type from 299 rubles per month). Moscow number in code 495 is more expensive - 1490 versus 990 rubles for code 499.

In the Sipuni service, connecting one number will cost 1000 rubles plus a monthly payment of 266. Basic integration with CRM will cost another 286 rubles.

The subscription fee for using a PBX from Megafon is 1000 rubles per month (it doesn’t matter if it’s 1 employee or 7), recording and storing calls will cost the same amount, integration with CRM costs another 500 rubles.

Functionality: calls abroad, callback and call tracking

We needed to receive calls from clients from different countries - at least from the USA, Russia and Europe. It was also important to use the call tracking function - we launched several advertising campaigns, it was necessary to understand where the call came from. The presence of additional functions such as callback widgets was also considered a plus - right now we do not need this, but we wanted to have a development perspective.

I found foreign numbers only in Zadarma. As for call tracking, it is not available in the PBX from Yandex and Megafon, there is also a dedicated function on the Telphin website URL , but for some reason there is no page itself.

Personal experience. How we connected international telephony: comparison of 6 virtual PBXs

In all analyzed systems, there is - at least declared - the possibility of using the callback widget. Information on this feature is available on all product websites. Unless the Megafon website mentions the possibility of installing a widget for ordering a callback, but it was not easy to find it.

With the result that

System
Foreign numbers
Free access
Number of integrations
call tracking
callback widget

mango office
No
Yes
(only through the manager - you need
leave a request and wait for a call)
Many industry services
Yes
(3050/month for the basic version)
Yes

Free
Yes
Yes (PBX is free, pay only for numbers)
Popular CRMs
(including Zoho),
task managers,
messengers + API
Yes
(free, pay for rooms)
Yes

Telfin
No
14 days
4
No
Yes
(450 rub/month)

Yandex.Telephony
No
14 days
Bitrix24 + AmoCRM
No
Yes

PBX Megafon
No
14 days
5
No
Yes

Sipuni
No
14 days
1 (AmoCRM only)
Yes
Yes

That's all. I hope that the material will be useful to those who, like me, faced the task of choosing a PBX for their startup for the first time. Thank you all for your attention!

Source: habr.com

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