Back in the fourth quarter of last year, AMD products occupied no more than 19% of the discrete graphics market, according to statistics . In the first quarter, this share increased to 23%, and in the second it rose to 32%, which can be recognized as a very lively trend. Note that AMD did not release any massive new graphics solutions during these periods. Radeon VII, which was released in February, although it claimed the nominal title of the gaming flagship, did not manage to get a big distribution, and was quickly taken out of production. In fact, even the Radeon RX Vega 64 and Radeon RX Vega 56 are preparing to repeat its fate, according to sources familiar with AMD's plans.
As the site explains With reference to the revelations of AMD representatives, in the current half of the year, the main sales volume was formed by the Polaris generation graphics solutions - in particular, the Radeon RX 580 and Radeon RX 570, which were sold at very attractive prices, and were also supplied with gift copies of current games. Perhaps for this reason, in the service section of the AMD partner site, where promotional materials are posted, we recently came across fresh banners with the Radeon RX 570, actively promoting this not the youngest video card.
As a graphics manufacturer, when changing generations of products, there is always a choice: either to part with the inventory of products of the previous generation at reduced prices, or to maintain profit margins, but at the same time face the need to write off unsold inventory. It looks like AMD is on the first path, preparing to expand the Navi family towards more affordable price segments. How the first representatives of this series showed themselves will become clear in the fourth quarter, when statistics for the current period will be published.
Source: 3dnews.ru