Apple has taken a tough stance against websites that track and share users' browsing history with third parties. Apple's updated privacy policy says the company will treat websites and apps that try to bypass Safari's anti-tracking feature the same as malware. In addition, Apple intends to implement new anti-tracking features in certain cases.
Cross-site tracking is the process of monitoring user behavior on the Internet. Often, the data collected in this way is passed on to third parties, such as advertisers. Ultimately, this is done to show users personalized advertising content.
It's worth saying that Apple is not the first technology company to announce plans to combat cross-site tracking. In fact, Apple's document itself notes that the new policy is based on Mozilla's anti-tracking policy. The campaign to combat tracking of users' behavior on the Internet is becoming more widespread.
As a reminder, the Safari browser began blocking cross-site tracking about two years ago. The Brave web browser has been blocking cross-site tracking since its introduction, and Mozilla has been doing so since June 2019. Microsoft is developing similar tools for Edge, and Google plans to integrate tracking blocking into Chrome. However, some sites use various tricks to bypass these blocks.
Source: 3dnews.ru