News that AMD manages to systematically increase the share of its processors in various markets and in different regions appears with enviable regularity. There is no doubt that the company's current CPU range is made up of highly competitive products. On the other hand, Intel fails to fully meet the demand for its products, which helps AMD to expand its influence. Analyst firm Context tried to quantify the company's success by comparing the total number of finished computers sold in Europe with AMD processors now and a year ago. The results came out very revealing.
According to The Register, based on an analytical report, in the third quarter of 2018, AMD processors were installed in 7% of the 5,07 million systems that were shipped to European distributors and retailers. In the same year, in the third quarter, the share of desktop and mobile systems based on AMD platforms grew to 12%, despite the fact that total computer shipments are estimated at 5,24 million units. Thus, the absolute number of PCs sold based on Ryzen grew by 77% in a year.
AMD's share has increased most noticeably in the retail market, that is, in those ready-made computers that are intended for direct sale to end users. If a year ago "red" processors were found in 11% of such PCs, this year their share is already 18%. However, some success pursues AMD in other areas. For example, in the business solutions segment, the company was able to increase its share from 5 to 8%. Of course, while such indicators do not inspire any fears for the dominant position of Intel, but nevertheless they confirm that the demand structure is gradually changing, and even in the inertial corporate segment, customers are gradually becoming ready to switch to the AMD platform.
Analysts attribute the rise in interest in AMD processors primarily to the shortage of Intel products, which has been going on for several quarters. Computer manufacturers, including large companies like HP and Lenovo, are simply forced to reorient themselves to AMD products, especially when it comes to low-cost systems like Chromebooks or budget laptops.
Although Intel has made significant efforts to combat undersupply and spent an additional $1 billion to expand its 14nm manufacturing capacity, which allowed it to increase production volumes by 25%, this is still not enough to solve the problem. Now in its comments, the company says that, first of all, it is trying to satisfy the demand for new and productive chips, but some fundamental change in the situation can occur only in 2020. However, analysts acknowledge that the elimination of shortages may slow, but not stop the growth of PC-based PC sales of the AMD platform, since the company's current products "have advantages in terms of power consumption and performance."
Source: 3dnews.ru