Ross Finman grew up on a llama farm. He studied robotics, founded an augmented reality firm called Escher Reality, and sold it to Pokémon Go creator Niantic last year. So he became the head of the AR department of the largest company in the field of augmented reality at the moment and spoke at the GamesBeat Summit 2019 event.
Niantic is open about the fact that Pokémon Go is a stepping stone to unlocking the potential of AR that could span many industries and lead to a more compelling gaming experience than the “rough” augmented reality that exists today. Finman was asked how he makes AR games interesting. “First, the novelty factor comes into play, augmented reality is [popular] right now,” he said. What new mechanics can you create for new players to keep people coming back to the game. We've released the AR photo feature and it's seen a significant uptick [of users]."
According to Finman, technology is already a couple of generations ahead of what is now used in games and applications. Game companies need time to master them and figure out what to do with them. What's new in augmented reality? There are two main technical mechanics,” he said. — The position of the device matters. Ability to move. That's what AR is working with today. Second, the real world becomes content. How do games change depending on where you are? If you are at the beach and more water pokemon will come out? That's what's being researched [regarding the new game]."
Source: 3dnews.ru