In the ranks of the PlayStation replenishment: a leading employee of Dell and Microsoft will take care of Sony's business

Former Dell Technologies and Microsoft employee Veronica Rogers has joined PlayStation as senior vice president of business operations.

The new appointment is part of the reorganization of Sony Interactive Entertainment from its former regional structure into a single global system. Rogers will report to company president and CEO Jim Ryan.

Veronica Rogers will lead the go-to-market strategy for PlayStation. Her responsibilities include managing physical and digital sales, as well as PlayStation subscription services such as PlayStation Plus and PlayStation Now. Previously, Rogers spent almost two decades in business development, strategic planning and sales at Dell Technologies and Microsoft.

“The PlayStation brand is one of the most loved in the world and I am thrilled to join a company that has such a passionate community, storied history and amazing leadership team,” Rogers said. "My experience in the world's leading trade organizations will help me succeed in the PlayStation business and provide the best gaming experience for fans around the world."

Jim Ryan added, "[Rogers] will play a critical role in scaling the business and I'm thrilled that she brings her expertise to the PlayStation family."

PlayStation continues to strengthen the team ahead of the launch of PlayStation 5. Last year, Hermen Hulst was announced as the new head of Sony Interactive Entertainment Worldwide Studios, and Shuhei Yoshida took over as head of Independent Studio Assistance.

Jim Ryan said last year that PlayStation's globalization was essential to the future success of the business, as it would allow the company to streamline its decision-making process and increase marketing effectiveness.

Source: 3dnews.ru