The TMT Consulting company summed up the results of the study of the Russian market of legal online video services in 2018: the industry is demonstrating rapid growth.
We are talking about platforms operating on the OTT (Over the Top) model, that is, providing services via the Internet. It is reported that the volume of the corresponding segment last year reached 11,1 billion rubles. This is an impressive 45% more than in 2017, when the figure was 7,7 billion rubles.
Analysts explain such a significant increase in costs in the segment of online video services for several reasons. These are, in particular, the growth of the paying audience, the offer of exclusive content by Internet cinemas, the partnership of services with leading Russian and Hollywood studios, as well as the fight against piracy.
The paid model is confidently in the lead - revenues received from user payments amounted to 7,6 billion rubles (an increase of 70%). Advertising brought video services 3,5 billion rubles (plus 10%).
The largest market player in terms of revenue is ivi with a 36% share. Okko is in second place with 19%. Thus, these two services control more than half of the industry in monetary terms.
According to TMT Consulting forecasts, in 2019 the market for OTT video services will grow by 38% and exceed 15 billion rubles. By 2023, its volume will be about 35 billion rubles.
Source: 3dnews.ru