According to network sources, Facebook plans to rebrand by adding the company's name to the names of the social network Instagram and the WhatsApp messenger. This means that the social network will be called Instagram from Facebook, and the messenger will be called WhatsApp from Facebook.
Employees of the company have already been warned about the upcoming rebranding. Company representatives say that the ownership of products owned by Facebook should be more clearly expressed. Previously, the certain distance of Instagram and WhatsApp from Facebook allowed the social network and messenger to avoid privacy scandals in which Facebook is regularly involved.
It is known that the names of the corresponding applications in digital content stores will be changed. By changing the names, Facebook intends to improve the reputation of its own products amid recent scandals related to the confidentiality of user data. Facebook has done a lot of work over the past year to impact the landscape of Instagram and WhatsApp. The co-founders of the social network and messenger suddenly left the company last year, and they were replaced by experienced managers who report on the work done to Facebook management.
It is worth mentioning that the US Federal Trade Commission recently authorized another investigation against Facebook. This time, the department wants to find out for what purpose Facebook is acquiring other companies. The investigation will determine whether the purchase of companies is an attempt to get rid of potential competitors. According to some reports, over the past 15 years, Facebook has bought about 90 companies, including Instagram and WhatsApp.
Source: 3dnews.ru