The popular German online store MindFactory openly publishes statistics on the local market not only for central processors, but also for video cards. The structural cut of demand may surprise Russian consumers, but this makes it no less interesting to study the statistics of the first quarter.
If we talk about the monthly dynamics, which the German resource introduces us to , then February was characterized by the minimum number of video cards sold per quarter. March showed some recovery in demand, but could not rise to the level of January. In terms of the number of video cards sold, March yielded to January by 11%, in terms of revenue - by 3%. In general, there is no noticeable impact of the coronavirus in the quarter; here it is more appropriate to talk about some seasonal phenomena. In fact, the average selling price of video cards in this store even increased by 9,3%, although changes in the euro exchange rate could also have an impact here. The share of more modern video cards like Turing and Navi has increased, and they differ in higher prices.
In general, if we talk about the distribution by family, in the first quarter, NVIDIA Turing accounted for 49,2%, the AMD Navi family was limited to 24,6%, AMD Polaris occupied a decent 16%, but NVIDIA Pascal shrank to 6,1%. In volume terms, AMD products accounted for 41,7% of sales, while NVIDIA products accounted for 58,3% of sales. In terms of revenue, the balance of power turned out to be different: 32,4% for AMD and 67,6% for NVIDIA.
The model-specific breakdown highlights the high popularity of the GeForce RTX 2070 SUPER graphics cards, which accounted for 24,9% of the listed store's revenue in the first quarter at an average selling price of €545,58. In quantitative terms, the model took 17,2%. Representatives of the NVIDIA Turing architecture generally accounted for 65,2% of the revenue of the German online store, so one should not be surprised at the phenomenon of the popularity of the GeForce RTX 2070 SUPER in this case. From the side of AMD, the Radeon RX 5700 XT can be recognized as the bestseller, which in the first quarter attracted 14,1% of buyers at an average price of 421,78 euros per copy, and also determined 15,8% of the online store's revenue.
As noted earlier in similar studies, the specifics of the audience of the German online store allows us to talk about the concentration of demand in rather expensive price segments, from 250 to 900 euros inclusive, this range accounted for 74% of purchases in the first quarter in terms of revenue. In the range from 500 to 900 euros, NVIDIA almost reigned supreme (96,5%), although in the segment under 100 euros it controlled 82,4% of video card sales in physical terms. For AMD products, the maximum concentration of sales is observed in the segment from 250 to 500 euros (61,2%), as well as from 100 to 250 euros (55,2%). When considering statistics, it should be borne in mind that prices are indicated including German VAT at a rate of 19%, and ASUS products are not represented at all in the assortment of the MindFactory online store.
Source: 3dnews.ru