The Kommersant publication, citing its sources, reported that the Apple TV+ video streaming service, as could be expected based on promotional materials, will not have Russian dubbing. Russian subscribers of the service, which will be launched on November 1, will only be able to count on localization in the form of subtitles. Apple itself has not yet specified this issue, but all trailers available in English with Russian subtitles.
Representatives of Russian rival video services believe that the lack of dubbing or even voice-over translation means that Apple does not yet count on a wide audience in Russia. And the competitive advantages include the binding of Apple TV+ to Apple devices (however, subscribers through the service’s website will be able to watch all materials on any device with a browser).
As a reminder, Apple TV+ will launch in over 100 countries and offer fully original content, including ad-free series, movies, and cartoons. A monthly subscription costs 199 rubles, including a 7-day free trial and family access for up to six users. Available with the purchase of new devices. iPhone, iPad, iPod touch, Mac, or Apple TV, the user receives a free one-year subscription to Apple TV+.
Currently, Russian online cinemas such as ivi, tvzavr, Premier, Amediateka, Okko or Megogo, as a rule, purchase films with dubbing or order Russian dubbing themselves when purchasing popular shows from rights holders. In the latter case, as Kommersant reports, dubbing a popular series that airs in Russia simultaneously with the United States can cost about €300 per minute. And, for example, two-voice voiceover from English costs in Russia from 200–300 rubles per minute, full dubbing costs 890–1300 rubles per minute, and creating subtitles costs 100–200 rubles per minute.
Source: 3dnews.ru
